Kentucky Fried Chicken (Japan) Limited Case Study Solution

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Kentucky Fried Chicken (Japan) Limited Case Help

Kentucky Fried Chicken (Japan) Limited Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink industry. Case Study Help is a leading brand name in hassle-free snacks, foods and drinks with its presence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the product at everywhere locations. The business is doing efforts to make product development as its brand-new source of competitive advantage.
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The report includes a deep analysis of numerous aspects of the social obligations of significant companies in the food and beverage industry in basic, and Case Analysis in particular. It also provides an analysis of the growing health and ecological issues consisting of weight problems, heart diseases, ecological destruction etc. in the Western nations and the function of the companies in the food and beverage market to deal with these concerns. The report also offers an examination of the level of sustainability and CSR in the Kentucky Fried Chicken (Japan) Limited Case Study Solution's business method together with the determination of how Case Study Solution produces worth for its customers. Moreover, the report likewise offers particular tactical options for Case Analysis to incorporate the criticism over its social duty with particular recommendations and an implementation plan.

Concerns Recognition

Case Study Help had taken specific crucial steps regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly problems. This is needed to take certain strategic steps to alter the market position of its certain well-known brands and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and beverage business should use their power to shift the consumer taste towards much healthier items to get rid of the restrictions in the growth of food industry.

Crucial Analysis

The shift from the usage of natural food to manufactured food has highly affected the health of the consumers. All of the data related to the health problems with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These problems are indirectly the outcome of different practices of the food and beverage companies for developing worth for their consumers.

Worth Production at Kentucky Fried Chicken (Japan) Limited Case Study Help

Kentucky Fried Chicken (Japan) Limited Case Study Analysis being a huge business in the food and beverage market, provides high value to its clients by numerous methods. Value development in the food and drink market is done through two methods i.e. taste and accessibility of the product. Case Study Help has a competitive benefit in supplying its items far and wide internationally. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 nations with a a great deal of well-known worldwide brand names. The everywhere existence of the company products offers high value to consumers.

The business develops value for its consumers by means of providing big number of delicious food products including salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Kentucky Fried Chicken (Japan) Limited Case Study Help along with other huge food and drinks business produce value for its consumers by manipulating these ingredients in its items. Case Study Help in addition to other giant business has an interest in finding methods to increase the consumer value from its items through making use of the vulnerability.

In addition to it, the company also creates value by methods of including the healthy point in its products. The company has done particular efforts in order to provide healthy items and minimize the share of Kentucky Fried Chicken (Japan) Limited Case Study Help in total environmental devastation. Case Study Solution has taken specific actions related to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments related to Case Study Help products, market and the community.

All of these ways have succeeded at creating worth for the company customers. These ways have also lead to the increased environmental concerns and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for creating customer worth deals with high quantity of criticism. These active ingredients are the primary cause of certain fatal diseases in human including weight problems, diabetes, heart problem and so on. Increasing health associated concerns have actually raised the criticism for Kentucky Fried Chicken (Japan) Limited Case Study Help.

Constructive Function of Major Food and Beverage Business in Dealing With Social and Ecological Costs Connected With the Industry

Significant food and drink companies consisting of Kentucky Fried Chicken (Japan) Limited Case Study Help and so on can play an useful role in dealing with social and ecological costs associated with the market. The environmental costs associated with food and drink industry include the ecological devastation due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which might be a huge hazard to the presence of mankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. For that reason, food and drink business need to play a constructive function in resolving these problems to remove their development restraints related to the criticism from the ecological neighborhoods.

In order to address these concerns, the business might either reduce their usage of nitrogen abundant components or take specific steps to lower the amount of nitrogen in the overall environment. The companies must avoid usage of nitrogen fertilizers and ought to locate the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the business might also buy lowering greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological costs there are specific social costs connected with the food and beverage industry which need to be addressed by the giant food and drink companies to achieve the market growth and to prevent the criticism from the environmental communities. Social costs associated with the market consists of the increasing health issues connected to obesity, heart problem, diabetes and so on. The huge business might play an useful role in dealing with these issues.

The companies might move towards healthier items by decreasing the amount of harmful compounds in their processed foods i.e. dioxin, which could lead to lethal human diseases. Along with it, the companies ought to use more nutritious active ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to move customer tastes towards healthy items as they have actually controlled the consumer taste for few years. In this way the giant food and beverage companies could play an useful role in resolving social and eco-friendly expenses associated with the industry.

Evaluation of Sustainability at Kentucky Fried Chicken (Japan) Limited Case Study Solution

There was a possible shift in the corporate method and goals at Case Study Analysis. The new CEO was focused on purchasing healthier items for accomplishing sustainable growth for the business along with supplying healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed certain goals and dedications connected to human sustainability and the ecological sustainability. Kentucky Fried Chicken (Japan) Limited Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various much healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quaker Oats contained several components which were dangerous to health. These hazardous active ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of Kentucky Fried Chicken (Japan) Limited Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Kentucky Fried Chicken (Japan) Limited Case Study Solution has taken particular sustainability actions for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious drinks options in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has increased its research and advancement budget and has presented an army of health scientists to develop specific healthy items.

Environmental Sustainability

In this regard, the company committed to decrease its packaging by millions of tones to prevent high quantity of wastages. The business has actually committed to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be figured out that the business has taken a number of steps towards human and ecological sustainability. These actions are still not sufficient to achieve the wanted industrial growth and to decrease the criticism over the social obligation of Case Study Help.


Particular long term strategic alternatives could be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would make it possible for the company to attain its goal of possible development and lower the criticism over the company. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be carried out in addition to the cost and threats connected to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The initial step that Kentucky Fried Chicken (Japan) Limited Case Study Solution might take is to introduce a new product line connected to healthy food and beverages. The business has currently presented particular heath associated brands, but, the number of these brands in its portfolio is not prospective to decrease the criticism and attain prospective development. For that reason, the company needs to introduce a wide variety of healthier products by utilizing its significant research and advancement expenditures. The advantages and disadvantages connected to the intro of a healthy product line in the portfolio are provided listed below:


• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Substantial cost of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the potential development and decrease the criticism is to acquire the health related business at a high level. Financial investment in these kind of companies would permit Kentucky Fried Chicken (Japan) Limited Case Study Analysis to introduce a big range of healthier products within a short time period without any requirement of considerable research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are offered listed below:


• Saving of big quantity of research and development costs for brand-new item advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social duty by compensation of the hazardous products with healthy items.


• The acquisition may not prove to alter the image of Kentucky Fried Chicken (Japan) Limited Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kentucky Fried Chicken (Japan) Limited Case Study Analysis is to change all of its hazardous products with healthier items. The replacement of hazardous products with much healthier items would completely change the market position of the company and would require a large number of necessary steps to be taken.


• Modification of market position of Kentucky Fried Chicken (Japan) Limited Case Study Help
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social responsibility


• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• Big expense of research and advancement needed to construct new healthy products.
• Worker may withstand over the modification in the business model and company technique.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems dealt with by the company and the current industry situation, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of big quantity of research and advancement expenses for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the ability to target big number of consumers.

This Kentucky Fried Chicken (Japan) Limited case study is writen by : Christopher A Bartlett

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