Kentucky Fried Chicken (Japan) Limited Case Study Help

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Kentucky Fried Chicken (Japan) Limited Case Help

Kentucky Fried Chicken (Japan) Limited Case Study Solution is a popular name of a New York based, world's leading organization in the food and drink market. company is a leading brand in convenient snacks, foods and beverages with its presence in about 200 nations.
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The report includes a deep analysis of different aspects of the social duties of major business in the food and beverage industry in basic, and Case Analysis in particular. It also offers an analysis of the growing health and ecological issues including obesity, heart diseases, ecological devastation etc. in the Western countries and the role of the companies in the food and drink industry to resolve these issues. The report likewise offers an examination of the extent of sustainability and CSR in the Kentucky Fried Chicken (Japan) Limited Case Study Analysis's company method together with the determination of how Case Study Analysis creates value for its customers. Moreover, the report likewise offers certain tactical options for Case Analysis to integrate the criticism over its social duty with particular recommendations and an application plan.

Problems Identification

The giant food and drink business was going through a criticism over its responsibility towards different social and eco-friendly concerns consisting of; obesity, heart problem, ecological devastation and so on. These criticisms lead, to rethink about the business technique of Kentucky Fried Chicken (Japan) Limited Case Study Help. The Christopher A Bartlett has realized that the total society, the lifestyle of individuals and the people at whole have been changed now. In this circumstance with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Help ought to change its direction towards much healthier products. Although, Case Study Analysis had actually taken particular crucial actions concerning the environmental effects of its products, however, these steps are inadequate to wind up the criticism over the business's responsibility towards social and eco-friendly problems. The required to take specific tactical actions to change the market position of its particular well-known brand names and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies must utilize their power to shift the customer taste towards much healthier items to get rid of the restrictions in the growth of food market.

Vital Analysis

The shift from the use of natural food to made food has actually highly affected the health of the consumers. All of the information related to the health problems with the incorporation of manufactured food in the market explain the prevalence of the health problems related to food system. These concerns are indirectly the result of various practices of the food and beverage companies for producing worth for their consumers.

Worth Production at Kentucky Fried Chicken (Japan) Limited Case Study Solution

Kentucky Fried Chicken (Japan) Limited Case Study Solution being a huge company in the food and drink market, offers high value to its consumers by different means. Case Study Solution has a competitive advantage in providing its items far and large internationally. The company is provided in about 200 countries with a big number of well-known global brand names.

Moreover, the company produces worth for its customers by ways of offering a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The Kentucky Fried Chicken (Japan) Limited Case Study Help along with other giant food and beverages business produce value for its customers by manipulating these active ingredients in its products. Case Study Solution along with other huge business is interested in finding ways to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company likewise produces worth by ways of integrating the healthy point in its items. The company has actually done particular efforts in order to supply healthy products and decrease the share of Kentucky Fried Chicken (Japan) Limited Case Study Solution in overall ecological destruction. Case Study Solution has actually taken particular steps associated with the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and commitments connected to Case Study Solution products, market and the neighborhood.

All of these methods have been effective at creating value for the Case Study Solution consumers. Increasing health associated concerns have raised the criticism for Case Study Help.

Constructive Role of Significant Food and Beverage Companies in Dealing With Social and Ecological Costs Associated with the Industry

Indeed, significant food and drink companies consisting of business, etc. can play an useful role in resolving social and environmental costs connected with the industry. The eco-friendly expenses associated with food and beverage industry consist of the ecological devastation due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a huge danger to the existence of humankind in future.

Significant reason for these ecological changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Food and drink business should play a positive role in resolving these concerns to remove their development constraints related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the business might either reduce their use of nitrogen abundant ingredients or take particular actions to decrease the amount of nitrogen in the total environment. The business ought to prevent use of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the business might likewise invest in decreasing greenhouse gas emissions worldwide. For example, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the ecological costs there are certain social costs connected with the food and drink market which need to be dealt with by the giant food and beverage business to achieve the market development and to prevent the criticism from the environmental communities. Social costs connected with the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. The giant business might play a constructive function in dealing with these problems.

The business could move towards healthier products by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in fatal human diseases. Along with it, the companies must use more nutritious components rather than derivatives of Corn and Soy to increase number of calories from their items. The companies might also do efforts to shift customer tastes towards healthy items as they have actually controlled the consumer taste for few years. In this way the giant food and drink companies might play a constructive function in attending to social and ecological costs connected to the market.

Assessment of Sustainability at Kentucky Fried Chicken (Japan) Limited Case Study Help

There was a potential shift in the business method and objectives at Case Study Solution. The brand-new CEO was concentrated on buying much healthier products for attaining sustainable growth for the company in addition to offering much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quaker Oats included numerous components which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Kentucky Fried Chicken (Japan) Limited Case Study Analysis has actually taken particular sustainability steps for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The business markets only low calories and healthy drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has actually increased its research and development budget and has introduced an army of health scientists to develop particular healthy products.

Environmental Sustainability

Together with the human sustainability, Kentucky Fried Chicken (Japan) Limited Case Study Help has taken a number of actions towards ecological sustainability. The company has devoted to different objectives related to water, land, product packaging, climate modification and community. In this regard, the company devoted to decrease its packaging by millions of tones to prevent high quantity of wastes. The business has dedicated to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. business has actually also attempted specific philanthropic activities consisting of a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and ecological sustainability. These steps are still not adequate to achieve the preferred industrial growth and to minimize the criticism over the social responsibility of Case Study Solution.


Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would allow the business to achieve its goal of prospective growth and minimize the criticism over the company. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first step that Kentucky Fried Chicken (Japan) Limited Case Study Help could take is to introduce a new product line related to healthy food and drinks. The business needs to present a large variety of healthier items by using its significant research study and development expenses.


• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to minimize criticism.
• Substantial cost of research and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the prospective growth and reduce the criticism is to acquire the health related business at a high level. Financial investment in these kind of companies would allow Kentucky Fried Chicken (Japan) Limited Case Study Analysis to introduce a big variety of much healthier products within a short time duration without any need of significant research and development expenses. The advantages and disadvantages associated with alternative 3 are given below:


• Saving of big quantity of research and development expenses for new item advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.


• The acquisition may not prove to alter the image of Kentucky Fried Chicken (Japan) Limited Case Study Help as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Kentucky Fried Chicken (Japan) Limited Case Study Help is to replace all of its harmful items with healthier products. This could be a huge shift in the business method and the business model at company. The replacement of hazardous products with much healthier products would completely alter the market position of the company and would require a a great deal of required steps to be taken. The pros and cons related to alternative 3 are provided listed below:


• Change of market position of Kentucky Fried Chicken (Japan) Limited Case Study Solution
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation


• Danger of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of dangerous products.
• Substantial expense of research study and advancement needed to build brand-new healthy items.
• Staff member may withstand over the modification in business model and service method.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, problems faced by the business and the current industry situation, Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of huge amount of research and development expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target big number of customers.

This Kentucky Fried Chicken (Japan) Limited case study is writen by : Christopher A Bartlett

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