Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution

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Mercy Corps: Global Social Entrepreneurship (B) Case Solution

Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage market. Case Study Analysis is a prominent brand name in convenient treats, foods and beverages with its presence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the product at far and wide locations. Moreover, the business is doing efforts to make product development as its brand-new source of competitive benefit.

The report includes a deep analysis of different aspects of the social obligations of major business in the food and drink market in basic, and Case Analysis in specific. It likewise supplies an analysis of the growing health and environmental issues consisting of obesity, cardiovascular disease, environmental devastation and so on in the Western nations and the role of the companies in the food and beverage industry to resolve these problems. The report likewise offers an examination of the level of sustainability and CSR in the Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis's business strategy in addition to the decision of how Case Study Solution creates value for its customers. The report likewise supplies specific strategic alternatives for company to incorporate the criticism over its social duty with specific suggestions and an implementation plan.

Issues Identification

Case Study Analysis had taken specific essential actions concerning the environmental effects of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and ecological problems. This is required to take particular tactical actions to change the market position of its specific well-known brands and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and beverage companies must use their power to shift the consumer taste towards much healthier products to eliminate the constraints in the development of food market.

Critical Analysis

The shift from the usage of natural food to made food has actually extremely affected the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market describe the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink companies for creating worth for their customers.

Value Production at Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution

Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution being a giant business in the food and drink market, provides high worth to its customers by different ways. Case Study Solution has a competitive advantage in providing its products far and broad worldwide. The business is presented in about 200 nations with a big number of famous worldwide brand names.

Moreover, the company develops value for its customers by methods of offering a great deal of delicious food consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The Mercy Corps: Global Social Entrepreneurship (B) Case Study Help in addition to other huge food and beverages companies develop value for its customers by controling these ingredients in its items. Case Study Analysis in addition to other huge business has an interest in discovering ways to increase the customer value from its items through making use of the vulnerability.

Together with it, the business likewise creates worth by methods of incorporating the healthy point in its products. The business has done specific efforts in order to supply healthy products and reduce the share of Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution in general environmental destruction. Case Study Solution has actually taken particular actions connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Help items, market and the neighborhood.

All of these methods have actually been successful at producing worth for the company consumers. Nevertheless, these means have also result in the increased environmental concerns and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the company products for developing customer value deals with high amount of criticism. These active ingredients are the primary cause of particular lethal illness in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health related concerns have raised the criticism for Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis.

Useful Role of Significant Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Industry

Significant food and drink companies consisting of Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution etc. can play a positive role in resolving social and eco-friendly costs associated with the industry. The eco-friendly expenses connected to food and drink industry include the ecological devastation due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge threat to the existence of humanity in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and beverage companies need to play a positive role in addressing these problems to eliminate their development constraints related to the criticism from the environmental communities.

The business need to avoid usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological costs there are certain social expenses related to the food and drink market which should be attended to by the giant food and beverage business to attain the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the market consists of the increasing health issues connected to weight problems, heart disease, diabetes and so on. Nevertheless, the giant business might play an useful function in resolving these problems.

The business could move towards more healthy products by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could also do efforts to move consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of years.

Assessment of Sustainability at Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution

There was a prospective shift in the corporate strategy and goals at Case Study Analysis. The new CEO was focused on investing in healthier products for attaining sustainable growth for the company along with offering healthier future for the people and the world both. Under the new vision, the motto of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quaker Oats consisted of numerous components which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis has actually taken particular sustainability actions for its market places. Among significant examples in this regard is the Business's marketing method related to schools. The company markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has presented an army of health scientists to develop specific healthy items.

Environmental Sustainability

Along with the human sustainability, Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis has actually taken several steps towards environmental sustainability. The company has actually committed to numerous objectives related to water, land, product packaging, climate modification and neighborhood. In this regard, the business committed to minimize its packaging by countless tones to prevent high amount of wastes. The business has committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has likewise attempted specific humanitarian activities consisting of a commitment to supply safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be identified that the company has actually taken a number of steps towards human and environmental sustainability. These actions are still not sufficient to attain the wanted industrial development and to decrease the criticism over the social responsibility of Case Study Solution.

Alternatives

Certain long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would make it possible for the business to accomplish its goal of potential growth and lower the criticism over the company. Furthermore, the alternatives could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers associated with the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Mercy Corps: Global Social Entrepreneurship (B) Case Study Help could take is to present a new product line related to healthy food and beverages. The business has currently presented particular heath related brand names, but, the number of these brands in its portfolio is not prospective to lower the criticism and achieve possible development. For that reason, the business ought to present a large range of much healthier items by utilizing its considerable research study and advancement expenses. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are given below:

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation by payment of the dangerous items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the potential development and minimize the criticism is to acquire the health related companies at a high level. Investment in these type of business would enable Mercy Corps: Global Social Entrepreneurship (B) Case Study Help to present a large variety of much healthier items within a brief time period without any requirement of substantial research and advancement expenses. The pros and cons associated with alternative 3 are offered below:

Pros:

• Saving of substantial amount of research study and development costs for brand-new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility by settlement of the hazardous items with healthy products.

Cons:

• The acquisition may not show to alter the image of Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful products in the product portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Mercy Corps: Global Social Entrepreneurship (B) Case Study Help is to change all of its hazardous products with healthier products. This might be a big shift in the business method and the business model at business. The replacement of hazardous items with much healthier products would totally change the marketplace position of the company and would need a a great deal of essential steps to be taken. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Modification of market position of Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of hazardous products.
• Huge cost of research and development needed to develop new healthy items.
• Staff member may resist over the modification in the business design and organisation technique.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present industry scenario, Mercy Corps: Global Social Entrepreneurship (B) Case Study Solution is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge amount of research and advancement expenses for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need big quantity of investment funds. Moreover, the organizations may not be able to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, business might show to be effective in attaining the targets.

This Mercy Corps: Global Social Entrepreneurship (B) case study is writen by : Christopher A Bartlett

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