Microsoft: Competing On Talent (B) Case Study Solution

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Microsoft: Competing On Talent (B) Case Solution

Microsoft: Competing On Talent (B) Case Study Help is a well-known name of a New york city based, world's leading company in the food and drink industry. Case Study Analysis is a prominent brand in convenient snacks, foods and drinks with its existence in about 200 nations. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at far and wide places. Additionally, the business is doing efforts to make item development as its new source of competitive advantage.
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The report consists of a deep analysis of numerous aspects of the social obligations of significant companies in the food and drink market in general, and company in specific. The report also provides an examination of the level of sustainability and CSR in the Microsoft: Competing On Talent (B) Case Study Analysis's company method along with the determination of how Case Study Solution produces worth for its customers.

Issues Recognition

Case Study Solution had taken certain vital actions concerning the environmental effects of its items, however, these actions are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is required to take particular strategic steps to change the market position of its specific famous brand names and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and beverage business ought to use their power to shift the consumer taste towards healthier items to eliminate the restrictions in the growth of food market.

Crucial Analysis

For the couple of decades, consumer food patterns have been changed considerably. The shift from using health food to made food has actually highly affected the health of the customers. Despite of the discovery of modern-day health methods, the total health of people in few decades have been extremely affected. Presently about 1 billion of the people In United States are obese and at least 300 countless them have obesity. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are rather various from the present ratios. Despite of discovery of health techniques and modern methods to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market describe the frequency of the health issues connected to food system. These concerns are indirectly the result of numerous practices of the food and drink companies for developing worth for their customers.

Value Creation at Microsoft: Competing On Talent (B) Case Study Help

Microsoft: Competing On Talent (B) Case Study Solution being a giant business in the food and beverage industry, offers high value to its customers by numerous means. Case Study Analysis has a competitive benefit in providing its items far and large internationally. The company is provided in about 200 countries with a big number of well-known global brands.

The business creates value for its customers by methods of offering large number of tasty food items including salt, fat and sugar, which are the components that are directly connected with the emotional core of the customer's brain. The Microsoft: Competing On Talent (B) Case Study Analysis together with other giant food and beverages companies create worth for its customers by manipulating these active ingredients in its items. Case Study Solution together with other giant business is interested in discovering methods to increase the customer worth from its products through exploiting the vulnerability.

Along with it, the company also produces worth by ways of including the healthy point in its products. The business has actually done specific efforts in order to provide healthy items and reduce the share of Microsoft: Competing On Talent (B) Case Study Help in overall ecological destruction. Case Study Analysis has actually taken specific actions associated with the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and dedications related to Case Study Solution items, market and the community.

All of these ways have been effective at developing worth for the Case Study Analysis customers. Increasing health associated issues have actually raised the criticism for Case Study Analysis.

Useful Role of Significant Food and Drink Companies in Addressing Social and Ecological Costs Connected With the Market

Indeed, significant food and drink business including company, etc. can play a positive role in addressing social and ecological expenses associated with the market. The eco-friendly expenses connected to food and drink market consist of the ecological devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a huge threat to the existence of humanity in future.

Significant reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage business must play a constructive role in dealing with these concerns to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

In order to address these problems, the companies could either decrease their usage of nitrogen abundant ingredients or take particular steps to decrease the quantity of nitrogen in the total environment. The business ought to prevent use of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. The business might likewise invest in lowering greenhouse gas emissions worldwide. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the ecological expenses there are specific social costs connected with the food and drink industry which should be attended to by the huge food and drink business to accomplish the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses related to the industry includes the increasing health problems associated with weight problems, heart problem, diabetes and so on. However, the giant companies could play an useful function in attending to these issues.

The companies could move towards healthier products by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in lethal human illness. Together with it, the companies ought to use more healthy active ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the customer taste for few decades. In this way the giant food and beverage companies could play an useful function in resolving social and eco-friendly costs associated with the industry.

Examination of Sustainability at Microsoft: Competing On Talent (B) Case Study Analysis

There was a prospective shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was focused on buying much healthier products for achieving sustainable growth for the company together with supplying healthier future for individuals and the planet both. Under the new vision, the motto of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The business revealed certain goals and dedications related to human sustainability and the ecological sustainability. Microsoft: Competing On Talent (B) Case Study Help obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats consisted of numerous ingredients which were dangerous to health. These dangerous ingredients were not advertised which have actually become the base for criticism over the healthy brands of Microsoft: Competing On Talent (B) Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Microsoft: Competing On Talent (B) Case Study Solution has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious beverages options in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has increased its research and advancement budget and has presented an army of health scientists to create specific healthy products.

Ecological Sustainability

Along with the human sustainability, Microsoft: Competing On Talent (B) Case Study Help has taken a number of steps towards environmental sustainability. The company has devoted to various objectives related to water, land, product packaging, environment modification and community. In this regard, the business dedicated to reduce its packaging by millions of tones to avoid high amount of wastes. Furthermore, the business has devoted to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use. company has actually also tried certain humanitarian activities consisting of a commitment to offer safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be figured out that the company has taken numerous actions towards human and environmental sustainability. Nevertheless these steps are still not enough to attain the wanted industrial development and to reduce the criticism over the social duty of Microsoft: Competing On Talent (B) Case Study Solution.


Particular long term strategic options could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would enable the business to accomplish its objective of prospective development and reduce the criticism over the company. The options could be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and dangers related to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The initial step that Microsoft: Competing On Talent (B) Case Study Analysis could take is to present a new product line associated with healthy food and beverages. The business has actually already introduced particular heath related brands, but, the number of these brand names in its portfolio is not potential to decrease the criticism and attain prospective development. The company should introduce a large range of healthier items by utilizing its substantial research and development expenditures. The pros and cons connected to the intro of a healthy product line in the portfolio are given listed below:


• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Substantial expense of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective development and decrease the criticism is to acquire the health related companies at a high level. Investment in these type of companies would allow Microsoft: Competing On Talent (B) Case Study Analysis to present a big range of much healthier products within a brief time period without any requirement of considerable research and development expenses. The benefits and drawbacks related to alternative 3 are provided listed below:


• Saving of substantial amount of research and advancement expenses for new product development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy items.


• The acquisition might not show to change the image of Microsoft: Competing On Talent (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Microsoft: Competing On Talent (B) Case Study Solution is to replace all of its hazardous items with healthier items. This could be a big shift in business method and business design at business. The replacement of dangerous products with much healthier products would entirely change the marketplace position of the company and would need a large number of needed actions to be taken. The pros and cons associated with alternative 3 are provided below:


• Change of market position of Microsoft: Competing On Talent (B) Case Study Help
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility


• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• Big expense of research and advancement required to construct new healthy items.
• Employee may resist over the modification in business design and company strategy.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the existing market situation, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to save of substantial quantity of research and advancement costs for brand-new product development. Along with it, acquisitions would permit incorporation of new products within two years along with the capability to target big number of consumers.

This Microsoft: Competing On Talent (B) case study is writen by : Christopher A Bartlett

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