Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution

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Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Solution

Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help is a popular name of a New York based, world's leading company in the food and beverage market. Case Study Analysis is a leading brand in convenient snacks, foods and beverages with its presence in about 200 countries. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the product at everywhere locations. Moreover, the business is doing efforts to make product development as its new source of competitive advantage.

The report includes a deep analysis of numerous elements of the social obligations of significant business in the food and beverage market in basic, and Case Analysis in specific. It likewise provides an analysis of the growing health and environmental concerns consisting of weight problems, heart problem, ecological destruction and so on in the Western nations and the function of the companies in the food and drink market to attend to these issues. The report also provides an evaluation of the degree of sustainability and CSR in the Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help's business technique together with the decision of how Case Study Help produces worth for its consumers. Additionally, the report likewise offers specific tactical alternatives for Case Solution to include the criticism over its social obligation with specific suggestions and an execution plan.

Problems Identification

The huge food and beverage business was going through a criticism over its obligation towards various social and environmental issues consisting of; obesity, heart diseases, ecological destruction and so on. These criticisms lead, to reconsider about the corporate method of Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help. The Christopher A Bartlett has realized that the general society, the lifestyle of individuals and individuals at whole have been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental issues, Case Study Solution should alter its direction towards healthier items. business had actually taken specific important steps regarding the ecological impacts of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. For that reason, the is needed to take specific strategic steps to alter the marketplace position of its particular popular brands and present Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business need to utilize their power to shift the customer taste towards healthier products to remove the restraints in the development of food industry.

Important Analysis

The shift from the use of natural food to produced food has actually highly impacted the health of the customers. All of the data related to the health issues with the incorporation of produced food in the market explain the frequency of the health problems related to food system. These concerns are indirectly the outcome of various practices of the food and beverage companies for developing value for their customers.

Worth Development at Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution

Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution being a huge business in the food and drink industry, provides high worth to its consumers by numerous ways. Case Study Analysis has a competitive advantage in supplying its items far and broad globally. The company is presented in about 200 nations with a large number of famous international brand names.

Additionally, the company develops value for its customers by methods of offering a great deal of delicious food products including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Analysis in addition to other huge food and beverages business develop value for its consumers by manipulating these active ingredients in its items. Case Study Help along with other huge companies is interested in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

In addition to it, the business likewise creates value by means of including the healthy point in its items. The business has done specific efforts in order to offer healthy products and decrease the share of Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help in overall environmental destruction. Case Study Solution has actually taken particular actions related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications connected to Case Study Solution items, marketplace and the neighborhood.

All of these means have actually succeeded at producing worth for the company customers. These methods have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business items for developing consumer worth deals with high quantity of criticism. These components are the main cause of particular lethal illness in human including weight problems, diabetes, heart problem etc. Increasing health associated concerns have actually raised the criticism for Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help.

Useful Role of Major Food and Beverage Business in Resolving Social and Ecological Costs Associated with the Market

Undoubtedly, significant food and drink business including company, etc. can play an useful function in dealing with social and ecological expenses related to the industry. The environmental costs connected to food and beverage industry consist of the ecological devastation due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a huge hazard to the existence of humankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the components by the food and drink business. Therefore, food and drink companies ought to play a constructive function in resolving these issues to remove their development restrictions associated with the criticism from the environmental communities.

The business need to avoid usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not use fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental expenses there are particular social costs related to the food and drink market which must be dealt with by the huge food and drink business to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses connected with the industry includes the increasing health problems connected to obesity, heart disease, diabetes etc. The giant companies could play a constructive role in dealing with these concerns.

The companies might move towards more healthy products by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies could likewise do efforts to move customer tastes towards healthy products as they have actually controlled the customer taste for few years.

Examination of Sustainability at Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help

There was a prospective shift in the business strategy and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier items for achieving sustainable development for the business together with offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

The company announced particular objectives and commitments associated with human sustainability and the ecological sustainability. Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce numerous much healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats included a number of components which were hazardous to health. These harmful active ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help has actually taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has actually presented an army of health researchers to develop particular healthy products.

Environmental Sustainability

In this regard, the company devoted to lower its product packaging by millions of tones to avoid high quantity of wastages. The business has dedicated to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the company has taken several steps towards human and environmental sustainability. These actions are still not sufficient to achieve the wanted industrial development and to decrease the criticism over the social responsibility of Case Study Help.

Alternatives

Certain long term strategic options could be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would enable the company to attain its objective of possible development and reduce the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The very first action that Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help might take is to introduce a brand-new product line related to healthy food and drinks. The company should present a large variety of much healthier products by using its significant research and development expenses.

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to lower criticism.
• Huge expense of research study and advancement required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential development and reduce the criticism is to get the health associated business at a high level. Financial investment in these type of business would permit Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution to present a large range of much healthier products within a brief time duration with no requirement of substantial research study and advancement expenditures. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Saving of huge amount of research and development expenses for brand-new item advancement.
• Incorporation of new items within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the harmful items with healthy products.

Cons:

• The acquisition might not show to alter the image of Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help is to change all of its harmful products with much healthier items. This might be a big shift in the business strategy and the business design at business. The replacement of harmful products with much healthier products would completely alter the marketplace position of the company and would require a a great deal of needed actions to be taken. The pros and cons related to alternative 3 are given listed below:

Pros:

• Change of market position of Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• Huge expense of research and advancement required to construct brand-new healthy items.
• Staff member may resist over the change in business model and service technique.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the business and the existing industry situation, Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of huge amount of research and development costs for new item development. Along with it, acquisitions would enable incorporation of new items within two years together with the capability to target a great deal of customers. Additionally, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need big quantity of mutual fund. The organizations might not be able to reduce the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Procter And Gamble Europe Ariel Ultras Eurobrand Strategy Case Study Help could show to be effective in achieving the targets.

This Procter And Gamble Europe Ariel Ultras Eurobrand Strategy case study is writen by : Christopher A Bartlett

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