Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution

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Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Solution

Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution is a well-known name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand in hassle-free treats, foods and drinks with its presence in about 200 countries.

The report includes a deep analysis of different elements of the social obligations of significant companies in the food and beverage market in basic, and company in specific. The report also offers an evaluation of the extent of sustainability and CSR in the Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Analysis's organisation technique along with the determination of how Case Study Help creates value for its customers.

Issues Recognition

Case Study Analysis had actually taken specific vital actions relating to the ecological effects of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and environmental concerns. This is needed to take specific strategic steps to change the market position of its particular well-known brand names and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and beverage companies must use their power to shift the customer taste towards much healthier items to eliminate the restrictions in the development of food market.

Vital Analysis

The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. All of the data related to the health issues with the incorporation of manufactured food in the market explain the occurrence of the health concerns related to food system. These issues are indirectly the result of numerous practices of the food and drink business for creating value for their consumers.

Worth Development at Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help

Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help being a giant business in the food and drink industry, provides high value to its customers by numerous ways. Worth creation in the food and drink market is done through two ways i.e. taste and schedule of the item. Case Study Solution has a competitive advantage in providing its items far and wide worldwide. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 countries with a a great deal of famous global brand names. The far and wide existence of the business products provides high worth to consumers.

Moreover, the business creates value for its consumers by ways of offering large number of delicious foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help together with other huge food and drinks business develop value for its customers by controling these active ingredients in its items. Case Study Analysis along with other huge companies has an interest in discovering methods to increase the customer value from its products through exploiting the vulnerability.

Together with it, the business likewise creates worth by means of including the healthy point in its products. The business has done specific efforts in order to offer healthy items and decrease the share of Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help in general environmental devastation. Case Study Help has taken certain actions connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Analysis items, market and the neighborhood.

All of these means have been effective at creating worth for the Case Study Analysis consumers. Increasing health related issues have raised the criticism for Case Study Analysis.

Constructive Function of Significant Food and Beverage Companies in Attending To Social and Ecological Expenses Connected With the Market

Major food and drink companies including Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help and so on can play an useful function in attending to social and ecological costs associated with the industry. The ecological expenses connected to food and drink industry include the environmental destruction due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a big risk to the existence of mankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Food and drink business ought to play a constructive role in attending to these concerns to remove their development constraints related to the criticism from the ecological communities.

In order to address these problems, the companies might either decrease their usage of nitrogen abundant active ingredients or take certain actions to reduce the quantity of nitrogen in the overall environment. The business ought to prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The business might also invest in lowering greenhouse gas emissions worldwide. For instance, the companies might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the environmental costs there are particular social costs associated with the food and beverage market which need to be resolved by the giant food and beverage companies to achieve the industry development and to prevent the criticism from the environmental neighborhoods. Social costs associated with the market includes the increasing health problems related to obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant business could play a constructive function in addressing these issues.

The business might move towards more healthy items by lowering the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could likewise do efforts to shift consumer tastes towards healthy items as they have managed the consumer taste for couple of years.

Examination of Sustainability at Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution

There was a possible shift in the corporate strategy and objectives at Case Study Solution. The new CEO was focused on purchasing healthier items for achieving sustainable growth for the company along with providing healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present different much healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quaker Oats contained a number of ingredients which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution has actually taken certain sustainability actions for its market places. One of significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has actually increased its research study and advancement spending plan and has presented an army of health researchers to create certain healthy products.

Ecological Sustainability

Together with the human sustainability, Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Analysis has actually taken a number of actions towards ecological sustainability. The business has devoted to numerous objectives related to water, land, product packaging, environment modification and neighborhood. In this regard, the business devoted to minimize its product packaging by countless tones to avoid high amount of wastages. The business has devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy usage. company has actually also attempted certain philanthropic activities consisting of a commitment to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has taken several steps towards human and ecological sustainability. However these steps are still not enough to accomplish the wanted industrial development and to lower the criticism over the social duty of Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution.

Alternatives

Certain long term strategic alternatives might be obtained for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the option would allow the company to attain its objective of prospective growth and minimize the criticism over the business. The options might be examined on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The primary step that Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution might take is to introduce a new product line related to healthy food and beverages. The business has actually already introduced certain heath associated brand names, however, the number of these brands in its portfolio is not prospective to lower the criticism and attain possible growth. The company must present a wide variety of much healthier products by utilizing its substantial research study and advancement expenses. The pros and cons associated with the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of harmful items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial expense of research study and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the potential development and decrease the criticism is to obtain the health associated business at a high level. Investment in these type of business would allow Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help to present a large range of healthier items within a brief time duration with no need of significant research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered below:

Pros:

• Conserving of big amount of research and development costs for new product development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social duty by compensation of the dangerous items with healthy products.

Cons:

• The acquisition may not show to change the image of Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution is to change all of its dangerous items with healthier products. The replacement of harmful products with much healthier products would completely alter the market position of the company and would require a large number of required steps to be taken.

Pros:

• Change of market position of Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Help
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• Huge expense of research study and development needed to build new healthy items.
• Staff member might resist over the modification in business design and company technique.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present market scenario, Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of substantial quantity of research and development expenses for brand-new item advancement. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years together with the capability to target a great deal of consumers. Additionally, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the alternative would require huge amount of mutual fund. The organizations might not be able to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing projects, Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy Case Study Solution might show to be successful in accomplishing the targets.

This Procter And Gamble Europe: Ariel Ultras Eurobrand Strategy case study is writen by : Christopher A Bartlett

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