The Body Shop International Case Study Help

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The Body Shop International Case Solution

The Body Shop International Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage industry. Case Study Solution is a leading brand in hassle-free treats, foods and drinks with its presence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the item at far and wide locations. Moreover, the business is doing efforts to make product advancement as its brand-new source of competitive advantage.
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The report contains a deep analysis of various aspects of the social duties of significant business in the food and beverage market in basic, and Case Help in particular. It also offers an analysis of the growing health and ecological problems consisting of obesity, cardiovascular disease, ecological devastation and so on in the Western nations and the function of the companies in the food and drink industry to address these concerns. The report likewise offers an examination of the degree of sustainability and CSR in the The Body Shop International Case Study Help's company technique together with the determination of how Case Study Help produces worth for its customers. Additionally, the report also offers particular tactical alternatives for Case Analysis to include the criticism over its social obligation with specific suggestions and an application plan.

Issues Identification

Case Study Help had taken certain important steps relating to the environmental impacts of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly problems. This is required to take specific strategic actions to alter the market position of its specific popular brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and drink companies ought to utilize their power to move the customer taste towards healthier products to remove the restrictions in the development of food industry.

Critical Analysis

For the couple of years, customer food patterns have been changed drastically. The shift from the use of natural food to made food has extremely impacted the health of the customers. Despite of the discovery of modern-day health strategies, the general health of individuals in few years have been highly affected. Currently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have obesity. Kids also dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health techniques and contemporary methods to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health problems connected to food system. These problems are indirectly the outcome of different practices of the food and drink business for producing value for their consumers.

Value Production at The Body Shop International Case Study Solution

The Body Shop International Case Study Analysis being a giant company in the food and drink market, supplies high value to its consumers by various means. Case Study Solution has a competitive advantage in supplying its items far and wide worldwide. The company is presented in about 200 nations with a large number of well-known worldwide brands.

Furthermore, the business develops worth for its consumers by ways of providing a great deal of yummy foodstuff including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the psychological core of the customer's brain. The The Body Shop International Case Study Help in addition to other giant food and beverages business develop value for its consumers by controling these components in its products. Case Study Help together with other huge companies has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the business also produces worth by ways of including the healthy point in its products. The business has done particular efforts in order to provide healthy items and minimize the share of The Body Shop International Case Study Analysis in general ecological devastation. Case Study Help has taken particular steps associated with the sustainability of people and environment including the 2009 statement of the ambitious objectives and dedications associated with Case Study Solution items, marketplace and the community.

All of these ways have been effective at producing value for the Case Study Analysis consumers. Increasing health associated problems have raised the criticism for Case Study Analysis.

Constructive Role of Significant Food and Drink Business in Resolving Social and Ecological Costs Connected With the Industry

Indeed, significant food and drink business including business, etc. can play an useful role in addressing social and ecological costs associated with the industry. The environmental costs connected to food and drink market include the ecological destruction due to the increase of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge risk to the presence of humanity in future.

Major cause of these ecological modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Therefore, food and beverage companies need to play a constructive function in attending to these problems to eliminate their development restrictions associated with the criticism from the environmental neighborhoods.

In order to attend to these concerns, the business might either decrease their usage of nitrogen abundant components or take particular actions to decrease the amount of nitrogen in the total environment. The companies should avoid use of nitrogen fertilizers and should seek the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the business might also buy reducing greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly costs there are specific social costs related to the food and beverage market which must be attended to by the huge food and beverage companies to attain the industry development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the market consists of the increasing health problems associated with obesity, heart disease, diabetes and so on. The huge companies might play a constructive role in attending to these issues.

The business could move towards more healthy items by reducing the amount of harmful substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might also do efforts to move consumer tastes towards healthy items as they have actually managed the consumer taste for few years.

Assessment of Sustainability at The Body Shop International Case Study Analysis

There was a prospective shift in the business method and objectives at Case Study Solution. The brand-new CEO was focused on investing in much healthier products for attaining sustainable growth for the business along with supplying healthier future for individuals and the world both. Under the brand-new vision, the motto of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quake Oats contained several components which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The Body Shop International Case Study Analysis has taken particular sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and nutritious beverages choices in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement budget and has actually introduced an army of health researchers to create particular healthy items.

Ecological Sustainability

Along with the human sustainability, The Body Shop International Case Study Solution has actually taken numerous steps towards ecological sustainability. The business has committed to various objectives associated with water, land, packaging, environment change and neighborhood. In this regard, the company committed to lower its packaging by countless tones to prevent high quantity of wastages. Furthermore, the company has actually dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has actually likewise tried particular philanthropic activities including a commitment to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and ecological sustainability. These steps are still not adequate to attain the wanted commercial growth and to reduce the criticism over the social responsibility of Case Study Help.


Particular long term tactical alternatives could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would make it possible for the company to achieve its objective of potential development and reduce the criticism over the business. Moreover, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that The Body Shop International Case Study Analysis might take is to present a brand-new line of product related to healthy food and beverages. The business has already presented specific heath related brands, however, the number of these brand names in its portfolio is not prospective to minimize the criticism and attain potential development. Therefore, the business should introduce a wide variety of healthier products by using its significant research and advancement expenses. The pros and cons connected to the intro of a healthy product line in the portfolio are given below:


• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Huge expense of research and development needed to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the possible development and reduce the criticism is to obtain the health related companies at a high level. Financial investment in these type of business would permit The Body Shop International Case Study Solution to introduce a big range of much healthier items within a brief time duration without any requirement of considerable research study and development expenditures. The benefits and drawbacks related to alternative 3 are offered below:


• Saving of substantial quantity of research study and advancement costs for new product development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social obligation by settlement of the harmful products with healthy products.


• The acquisition may not show to alter the image of The Body Shop International Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addictive nature of dangerous items.
• The dangerous products in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Body Shop International Case Study Analysis is to change all of its harmful products with healthier products. This could be a substantial shift in business strategy and business design at business. The replacement of harmful products with much healthier products would entirely alter the marketplace position of the business and would require a a great deal of required steps to be taken. The pros and cons connected to alternative 3 are offered below:


• Modification of market position of The Body Shop International Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of harmful items.
• Substantial expense of research and development required to develop new healthy items.
• Staff member may withstand over the modification in the business design and organisation strategy.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the company and the current industry circumstance, The Body Shop International Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to conserve of big amount of research and development expenses for new item advancement. Along with it, acquisitions would enable incorporation of new items within 2 years along with the ability to target large number of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would need substantial amount of financial investment funds. Moreover, the organizations might not be able to reduce the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, The Body Shop International Case Study Help might show to be successful in achieving the targets.

This The Body Shop International case study is writen by : Christopher A Bartlett

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