The Body Shop International Case Study Help

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The Body Shop International Case Help

The Body Shop International Case Study Help is a widely known name of a New York based, world's leading organization in the food and drink industry. business is a prominent brand in convenient treats, foods and drinks with its existence in about 200 nations.
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The report includes a deep analysis of various elements of the social responsibilities of significant business in the food and drink market in general, and company in specific. The report also offers an assessment of the extent of sustainability and CSR in the The Body Shop International Case Study Solution's service strategy along with the determination of how Case Study Analysis develops value for its consumers.

Problems Identification

The huge food and drink company was going through a criticism over its duty towards various social and eco-friendly concerns consisting of; obesity, cardiovascular disease, environmental devastation and so on. These criticisms lead, to reassess about the corporate strategy of The Body Shop International Case Study Help. The Christopher A Bartlett has actually realized that the overall society, the lifestyle of people and the people at whole have been changed now. In this circumstance with increasing trends towards much healthier items and the increasing environmental issues, Case Study Help should alter its instructions towards healthier products. company had actually taken particular vital actions relating to the ecological effects of its products, however, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. For that reason, the is needed to take particular strategic actions to change the marketplace position of its specific popular brands and present The Body Shop International Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies ought to utilize their power to move the customer taste towards healthier products to remove the constraints in the growth of food market.

Vital Analysis

For the few years, consumer food patterns have been altered considerably. The shift from using healthy food to manufactured food has highly affected the health of the customers. Despite of the discovery of modern-day health techniques, the general health of people in few decades have actually been highly impacted. Currently about 1 billion of individuals In United States are overweight and at least 300 countless them have weight problems. Kids also facing the issue of obesity. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health strategies and modern methods to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of manufactured food in the market describe the occurrence of the health problems related to food system. These issues are indirectly the outcome of different practices of the food and beverage business for producing value for their customers.

Worth Production at The Body Shop International Case Study Help

The Body Shop International Case Study Help being a huge company in the food and drink market, offers high value to its clients by different ways. Value production in the food and drink market is done through 2 methods i.e. taste and schedule of the product. Case Study Help has a competitive benefit in offering its items everywhere internationally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 countries with a large number of well-known global brands. The everywhere presence of the company items offers high value to consumers.

The business creates value for its consumers by means of providing large number of tasty food products including salt, fat and sugar, which are the ingredients that are directly linked with the emotional core of the consumer's brain. The The Body Shop International Case Study Help along with other giant food and drinks companies produce value for its customers by manipulating these components in its products. Case Study Solution in addition to other giant companies has an interest in discovering methods to increase the customer worth from its items through making use of the vulnerability.

In addition to it, the business also develops worth by ways of including the healthy point in its items. The company has done specific efforts in order to provide healthy items and reduce the share of The Body Shop International Case Study Analysis in overall environmental devastation. Case Study Help has actually taken particular steps related to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and commitments related to Case Study Solution items, market and the neighborhood.

All of these ways have been successful at developing value for the Case Study Solution consumers. Increasing health associated problems have raised the criticism for Case Study Analysis.

Useful Function of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Industry

Undoubtedly, significant food and beverage companies including company, and so on can play an useful role in attending to social and ecological costs related to the market. The eco-friendly expenses related to food and drink market consist of the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big hazard to the presence of humanity in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. For that reason, food and drink companies ought to play an useful function in resolving these problems to remove their development constraints related to the criticism from the ecological communities.

In order to address these concerns, the business could either lower their use of nitrogen abundant ingredients or take certain steps to lower the amount of nitrogen in the general environment. The business ought to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies could likewise buy lowering greenhouse gas emissions worldwide. For example, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Together with the environmental expenses there are certain social costs related to the food and beverage market which need to be addressed by the huge food and beverage business to achieve the industry development and to avoid the criticism from the environmental communities. Social costs related to the industry includes the increasing health concerns connected to weight problems, heart disease, diabetes etc. The huge companies might play a constructive function in dealing with these problems.

The companies might move towards healthier items by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in fatal human diseases. Together with it, the companies need to use more healthy ingredients rather than derivatives of Corn and Soy to increase number of calories from their products. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have controlled the consumer taste for couple of decades. In this way the giant food and beverage companies might play a constructive role in attending to social and environmental expenses related to the market.

Evaluation of Sustainability at The Body Shop International Case Study Solution

There was a possible shift in the corporate technique and objectives at Case Study Analysis. The brand-new CEO was focused on investing in much healthier products for accomplishing sustainable development for the company in addition to supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quaker Oats consisted of a number of ingredients which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, The Body Shop International Case Study Analysis has taken specific sustainability actions for its market places. One of major examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and nutritious beverages options in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The business has actually increased its research study and development budget and has introduced an army of health researchers to develop certain healthy products.

Environmental Sustainability

Along with the human sustainability, The Body Shop International Case Study Analysis has taken numerous actions towards environmental sustainability. The business has committed to different goals associated with water, land, product packaging, climate modification and community. In this regard, the company committed to decrease its product packaging by countless tones to avoid high amount of wastages. Furthermore, the business has dedicated to lower greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy use. business has also attempted specific humanitarian activities including a dedication to provide safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken a number of actions towards human and ecological sustainability. Nevertheless these steps are still not adequate to accomplish the desired commercial development and to lower the criticism over the social duty of The Body Shop International Case Study Solution.


Specific long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would enable the business to attain its objective of prospective development and reduce the criticism over the business. Moreover, the options might be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the expense and dangers associated with the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first action that The Body Shop International Case Study Help might take is to present a brand-new item line related to healthy food and beverages. The company must introduce a large variety of healthier products by using its significant research and development expenses.


• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the dangerous products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Huge expense of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the possible development and minimize the criticism is to obtain the health associated business at a high level. Financial investment in these type of business would enable The Body Shop International Case Study Help to introduce a big variety of healthier products within a short time duration with no need of substantial research study and development expenses. The advantages and disadvantages related to alternative 3 are offered below:


• Conserving of huge quantity of research and development expenses for new item development.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social duty by settlement of the harmful products with healthy products.


• The acquisition might not show to change the image of The Body Shop International Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addictive nature of harmful products.
• The hazardous items in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Body Shop International Case Study Solution is to replace all of its dangerous products with healthier products. The replacement of dangerous products with healthier products would completely alter the market position of the company and would need a large number of required steps to be taken.


• Change of market position of The Body Shop International Case Study Help
• Ability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social duty


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• Huge expense of research study and advancement needed to build brand-new healthy products.
• Employee might withstand over the modification in business model and organisation strategy.
• Number of years required for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the business and the existing industry situation, The Body Shop International Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of substantial amount of research and advancement expenses for new item advancement. Together with it, acquisitions would permit incorporation of new products within 2 years in addition to the capability to target large number of customers. Additionally, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the alternative would require big quantity of investment funds. The organizations may not be able to reduce the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, The Body Shop International Case Study Solution might prove to be effective in attaining the targets.

This The Body Shop International case study is writen by : Christopher A Bartlett

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