United Cereal Lora Brills Eurobrand Challenge Case Study Solution

Home >> Christopher A Bartlett >> United Cereal Lora Brills Eurobrand Challenge

United Cereal Lora Brills Eurobrand Challenge Case Solution

United Cereal Lora Brills Eurobrand Challenge Case Study Solution is a widely known name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand name in practical treats, foods and drinks with its existence in about 200 countries.

The report consists of a deep analysis of different elements of the social duties of significant business in the food and drink industry in general, and Case Solution in specific. It also supplies an analysis of the growing health and ecological issues consisting of obesity, cardiovascular disease, environmental destruction etc. in the Western nations and the function of the companies in the food and drink industry to deal with these problems. The report likewise provides an assessment of the level of sustainability and CSR in the United Cereal Lora Brills Eurobrand Challenge Case Study Analysis's service strategy in addition to the determination of how Case Study Analysis creates worth for its customers. Furthermore, the report also provides certain tactical alternatives for Case Help to integrate the criticism over its social duty with particular suggestions and an execution plan.

Issues Recognition

The huge food and beverage company was going through a criticism over its obligation towards numerous social and environmental issues including; obesity, heart problem, environmental destruction and so on. These criticisms lead, to rethink about the business technique of United Cereal Lora Brills Eurobrand Challenge Case Study Analysis. The Christopher A Bartlett has understood that the general society, the lifestyle of individuals and individuals at whole have been changed now. In this circumstance with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Help should change its instructions towards much healthier items. Although, Case Study Analysis had actually taken certain important steps regarding the ecological effects of its products, however, these actions are inadequate to wind up the criticism over the business's responsibility towards social and environmental issues. The required to take particular strategic actions to alter the market position of its certain well-known brands and present Online Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and beverage companies ought to utilize their power to move the customer taste towards healthier products to get rid of the constraints in the growth of food market.

Important Analysis

For the couple of years, consumer food patterns have actually been changed drastically. The shift from using health food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of modern health methods, the overall health of people in few decades have been extremely impacted. Currently about 1 billion of individuals In US are obese and at least 300 million of them have obesity. Children likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health strategies and modern methods to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of manufactured food in the market describe the frequency of the health issues associated with food system. These concerns are indirectly the outcome of different practices of the food and drink business for developing value for their consumers.

Worth Development at United Cereal Lora Brills Eurobrand Challenge Case Study Analysis

United Cereal Lora Brills Eurobrand Challenge Case Study Analysis being a huge business in the food and beverage market, supplies high worth to its clients by different methods. Case Study Analysis has a competitive benefit in offering its items far and large worldwide. The business is presented in about 200 nations with a large number of popular worldwide brands.

Moreover, the business creates value for its customers by methods of providing a great deal of tasty food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The United Cereal Lora Brills Eurobrand Challenge Case Study Help together with other huge food and beverages business develop value for its customers by manipulating these active ingredients in its products. Case Study Help in addition to other giant business is interested in finding methods to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the business also produces value by methods of integrating the healthy point in its items. The business has done specific efforts in order to provide healthy items and decrease the share of United Cereal Lora Brills Eurobrand Challenge Case Study Solution in overall environmental devastation. Case Study Help has taken particular steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments related to Case Study Analysis products, market and the neighborhood.

All of these methods have actually been successful at creating worth for the company customers. Nevertheless, these means have also cause the increased ecological issues and the criticism over the business's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company products for developing customer worth faces high quantity of criticism. These components are the main cause of particular fatal illness in human including obesity, diabetes, heart diseases etc. Increasing health related problems have raised the criticism for United Cereal Lora Brills Eurobrand Challenge Case Study Solution.

Useful Role of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Major food and drink business consisting of United Cereal Lora Brills Eurobrand Challenge Case Study Help etc. can play a positive function in dealing with social and eco-friendly costs associated with the industry. The ecological expenses connected to food and beverage industry include the ecological devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big danger to the existence of humankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage companies. Food and drink business should play a constructive role in attending to these issues to remove their development restrictions related to the criticism from the environmental communities.

In order to attend to these concerns, the business could either reduce their use of nitrogen abundant components or take particular steps to reduce the amount of nitrogen in the total environment. The business need to avoid usage of nitrogen fertilizers and need to seek the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies might likewise invest in lowering greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental expenses there are certain social expenses associated with the food and beverage market which need to be resolved by the huge food and beverage companies to accomplish the market growth and to avoid the criticism from the environmental communities. Social costs associated with the industry consists of the increasing health issues associated with obesity, heart disease, diabetes etc. However, the huge companies could play an useful function in dealing with these issues.

The companies might move towards more healthy products by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for couple of years.

Examination of Sustainability at United Cereal Lora Brills Eurobrand Challenge Case Study Solution

There was a possible shift in the business strategy and goals at Case Study Help. The brand-new CEO was concentrated on buying much healthier items for attaining sustainable growth for the business along with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

The business announced specific objectives and dedications associated with human sustainability and the environmental sustainability. United Cereal Lora Brills Eurobrand Challenge Case Study Solution obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Help's healthy brand name, the products of Quaker Oats included numerous components which were hazardous to health. These hazardous ingredients were not promoted which have actually ended up being the base for criticism over the healthy brand names of United Cereal Lora Brills Eurobrand Challenge Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, United Cereal Lora Brills Eurobrand Challenge Case Study Help has taken particular sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and advancement budget plan and has actually presented an army of health researchers to create certain healthy products.

Ecological Sustainability

In this regard, the business committed to lower its packaging by millions of tones to prevent high quantity of wastages. The business has actually committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy use.

On the basis of above analysis, it could be figured out that the business has actually taken a number of actions towards human and environmental sustainability. These steps are still not enough to accomplish the desired commercial development and to reduce the criticism over the social responsibility of Case Study Analysis.

Alternatives

Certain long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would enable the company to attain its goal of potential development and lower the criticism over the company. Moreover, the options might be examined on the basis of the time frame that would be taken by an alternative to be executed together with the cost and risks related to the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first step that United Cereal Lora Brills Eurobrand Challenge Case Study Help could take is to introduce a new line of product associated with healthy food and beverages. The business has currently presented certain heath associated brands, but, the number of these brand names in its portfolio is not potential to reduce the criticism and attain prospective growth. The company must present a broad variety of much healthier items by using its substantial research study and development expenses. The advantages and disadvantages related to the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty by compensation of the harmful products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Big expense of research and advancement needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the prospective development and reduce the criticism is to get the health associated business at a high level. Investment in these type of companies would allow United Cereal Lora Brills Eurobrand Challenge Case Study Help to introduce a big range of much healthier products within a brief time period with no need of considerable research study and development expenditures. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Saving of big amount of research study and advancement costs for brand-new product advancement.
• Incorporation of new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not show to alter the image of United Cereal Lora Brills Eurobrand Challenge Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• The harmful items in the item portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for United Cereal Lora Brills Eurobrand Challenge Case Study Help is to change all of its hazardous products with much healthier products. This might be a substantial shift in business strategy and business design at company. The replacement of dangerous items with much healthier items would totally change the market position of the company and would require a a great deal of essential steps to be taken. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Change of market position of United Cereal Lora Brills Eurobrand Challenge Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addicting nature of hazardous products.
• Substantial cost of research and advancement needed to develop brand-new healthy products.
• Staff member might withstand over the change in business model and company method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current industry scenario, United Cereal Lora Brills Eurobrand Challenge Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of substantial quantity of research and advancement expenses for new product development. Along with it, acquisitions would permit incorporation of brand-new products within two years in addition to the ability to target large number of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the option would need big quantity of investment funds. The companies might not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, United Cereal Lora Brills Eurobrand Challenge Case Study Help might prove to be successful in attaining the targets.

This United Cereal Lora Brills Eurobrand Challenge case study is writen by : Christopher A Bartlett

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations