United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis

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United Cereal: Lora Brills Eurobrand Challenge Case Solution

United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand name in convenient treats, foods and beverages with its presence in about 200 countries.

The report consists of a deep analysis of various elements of the social obligations of major business in the food and drink industry in basic, and business in particular. The report also provides an evaluation of the degree of sustainability and CSR in the United Cereal: Lora Brills Eurobrand Challenge Case Study Solution's business strategy along with the determination of how Case Study Help develops worth for its customers.

Issues Identification

The giant food and beverage company was going through a criticism over its duty towards numerous social and ecological problems including; weight problems, cardiovascular disease, ecological devastation and so on. These criticisms lead, to reassess about the corporate strategy of United Cereal: Lora Brills Eurobrand Challenge Case Study Solution. The Christopher A Bartlett has realized that the general society, the lifestyle of people and individuals at whole have actually been altered now. In this circumstance with increasing patterns towards healthier products and the increasing ecological issues, Case Study Analysis needs to alter its direction towards healthier products. Although, Case Study Analysis had taken particular important steps relating to the environmental impacts of its items, however, these steps are insufficient to end up the criticism over the company's duty towards social and ecological concerns. Therefore, the is needed to take particular tactical steps to change the market position of its certain famous brand names and present United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies need to utilize their power to move the consumer taste towards much healthier products to remove the constraints in the development of food market.

Crucial Analysis

The shift from the use of natural food to produced food has actually extremely impacted the health of the consumers. All of the data related to the health problems with the incorporation of manufactured food in the market describe the occurrence of the health problems related to food system. These problems are indirectly the outcome of various practices of the food and beverage business for creating worth for their consumers.

Value Creation at United Cereal: Lora Brills Eurobrand Challenge Case Study Help

United Cereal: Lora Brills Eurobrand Challenge Case Study Solution being a huge business in the food and drink industry, provides high value to its consumers by numerous methods. Case Study Help has a competitive benefit in offering its items far and broad globally. The business is provided in about 200 countries with a big number of well-known worldwide brand names.

The company creates value for its customers by ways of supplying large number of tasty food products including salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis in addition to other huge food and beverages companies produce worth for its customers by controling these active ingredients in its products. Case Study Analysis together with other giant business is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

Along with it, the business likewise produces worth by ways of including the healthy point in its products. The business has done particular efforts in order to provide healthy items and decrease the share of United Cereal: Lora Brills Eurobrand Challenge Case Study Help in total ecological destruction. Case Study Analysis has actually taken particular actions related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments related to Case Study Solution products, market and the community.

All of these ways have been effective at producing worth for the Case Study Analysis customers. Increasing health associated concerns have actually raised the criticism for Case Study Help.

Constructive Function of Significant Food and Beverage Companies in Resolving Social and Ecological Expenses Connected With the Industry

Undoubtedly, major food and beverage companies including company, etc. can play a positive function in addressing social and environmental expenses associated with the industry. The eco-friendly expenses connected to food and drink industry include the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge risk to the presence of mankind in future.

Significant reason for these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and drink business. For that reason, food and drink companies ought to play a constructive function in dealing with these problems to remove their growth restraints related to the criticism from the environmental neighborhoods.

The business should avoid usage of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly expenses there are particular social costs associated with the food and beverage market which need to be dealt with by the huge food and beverage companies to attain the industry development and to prevent the criticism from the ecological communities. Social expenses related to the industry includes the increasing health problems associated with weight problems, cardiovascular disease, diabetes and so on. The huge business might play a positive role in dealing with these issues.

The companies might move towards more healthy products by reducing the amount of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human illness. The companies might also do efforts to shift customer tastes towards healthy items as they have managed the customer taste for couple of years.

Assessment of Sustainability at United Cereal: Lora Brills Eurobrand Challenge Case Study Solution

There was a possible shift in the corporate strategy and objectives at Case Study Analysis. The brand-new CEO was concentrated on purchasing much healthier products for attaining sustainable growth for the company in addition to offering much healthier future for the people and the world both. Under the brand-new vision, the motto of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced specific objectives and dedications associated with human sustainability and the environmental sustainability. United Cereal: Lora Brills Eurobrand Challenge Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Study Solution's healthy brand, the items of Quake Oats included several ingredients which were harmful to health. These dangerous active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of United Cereal: Lora Brills Eurobrand Challenge Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, United Cereal: Lora Brills Eurobrand Challenge Case Study Solution has actually taken specific sustainability actions for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The company has increased its research and development budget and has introduced an army of health scientists to create certain healthy items.

Environmental Sustainability

In this regard, the business devoted to decrease its product packaging by millions of tones to avoid high amount of wastages. The business has actually committed to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it might be identified that the company has taken a number of actions towards human and environmental sustainability. However these actions are still not sufficient to accomplish the wanted industrial growth and to lower the criticism over the social duty of United Cereal: Lora Brills Eurobrand Challenge Case Study Help.

Alternatives

Specific long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the option would enable the company to accomplish its goal of possible growth and lower the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that United Cereal: Lora Brills Eurobrand Challenge Case Study Help might take is to present a brand-new item line related to healthy food and beverages. The company must present a broad variety of healthier items by utilizing its considerable research and advancement expenses.

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and decrease the criticism is to obtain the health associated business at a high level. Financial investment in these type of business would permit United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis to present a big range of much healthier products within a brief time period with no requirement of considerable research study and development expenditures. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Conserving of big amount of research and advancement expenses for brand-new item development.
• Incorporation of new products within 2 years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social duty by payment of the harmful products with healthy products.

Cons:

• The acquisition may not show to change the image of United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addicting nature of hazardous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for United Cereal: Lora Brills Eurobrand Challenge Case Study Solution is to change all of its dangerous items with much healthier products. This could be a huge shift in business method and the business design at business. The replacement of dangerous items with healthier products would completely change the marketplace position of the business and would require a large number of necessary steps to be taken. The pros and cons related to alternative 3 are provided below:

Pros:

• Change of market position of United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addictive nature of harmful items.
• Huge cost of research study and advancement required to develop brand-new healthy items.
• Employee may resist over the modification in the business design and business strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present industry scenario, United Cereal: Lora Brills Eurobrand Challenge Case Study Help is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to conserve of substantial quantity of research and development costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of new items within two years along with the capability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require big quantity of financial investment funds. The organizations might not be able to reduce the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis could prove to be successful in accomplishing the targets.

This United Cereal: Lora Brills Eurobrand Challenge case study is writen by : Christopher A Bartlett

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