Yushan Bicycles: Learning To Ride Abroad Case Study Analysis

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Yushan Bicycles: Learning To Ride Abroad Case Solution

Yushan Bicycles: Learning To Ride Abroad Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage market. Case Study Solution is a leading brand in hassle-free snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere places. Furthermore, the business is doing efforts to make product development as its brand-new source of competitive advantage.

The report includes a deep analysis of different aspects of the social responsibilities of major companies in the food and beverage market in general, and Case Analysis in particular. It likewise provides an analysis of the growing health and environmental concerns including weight problems, cardiovascular disease, environmental destruction etc. in the Western nations and the function of the business in the food and beverage industry to resolve these concerns. The report likewise provides an examination of the extent of sustainability and CSR in the Yushan Bicycles: Learning To Ride Abroad Case Study Analysis's service strategy in addition to the decision of how Case Study Help develops value for its consumers. Additionally, the report likewise provides certain strategic alternatives for Case Analysis to integrate the criticism over its social obligation with particular recommendations and an implementation strategy.

Concerns Identification

Case Study Help had actually taken particular essential actions regarding the environmental effects of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental issues. This is required to take specific strategic actions to alter the market position of its particular popular brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and drink business ought to utilize their power to shift the customer taste towards much healthier items to get rid of the restrictions in the growth of food market.

Critical Analysis

For the couple of decades, customer food patterns have been altered drastically. The shift from the use of natural food to manufactured food has extremely impacted the health of the customers. Despite of the discovery of modern health methods, the general health of people in few years have actually been highly affected. Presently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Kids likewise dealing with the problem of obesity. The ratios of obesity in 1980s are rather various from the present ratios. Despite of discovery of health methods and modern-day methods to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of produced food in the market explain the occurrence of the health problems associated with food system. These concerns are indirectly the outcome of numerous practices of the food and beverage companies for developing worth for their customers.

Worth Development at Yushan Bicycles: Learning To Ride Abroad Case Study Solution

Yushan Bicycles: Learning To Ride Abroad Case Study Help being a giant business in the food and drink industry, provides high value to its consumers by different means. Case Study Analysis has a competitive advantage in supplying its items far and wide internationally. The business is provided in about 200 nations with a big number of popular international brands.

Additionally, the company creates worth for its consumers by means of providing a great deal of tasty food including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Yushan Bicycles: Learning To Ride Abroad Case Study Help along with other huge food and beverages companies create worth for its consumers by manipulating these ingredients in its items. Case Study Analysis in addition to other huge business has an interest in finding methods to increase the customer worth from its items through exploiting the vulnerability.

Along with it, the company also develops worth by methods of incorporating the healthy point in its products. The business has done specific efforts in order to supply healthy items and decrease the share of Yushan Bicycles: Learning To Ride Abroad Case Study Solution in general ecological destruction. Case Study Analysis has actually taken certain actions connected to the sustainability of people and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Solution items, market and the neighborhood.

All of these ways have actually been successful at developing value for the Case Study Solution consumers. Increasing health related problems have raised the criticism for Case Study Help.

Positive Function of Significant Food and Drink Companies in Attending To Social and Ecological Costs Connected With the Market

Major food and beverage business including Yushan Bicycles: Learning To Ride Abroad Case Study Solution and so on can play a constructive function in resolving social and eco-friendly expenses associated with the market. The eco-friendly costs related to food and drink market include the environmental devastation due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a huge hazard to the existence of mankind in future.

Major reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the components by the food and beverage companies. For that reason, food and drink companies ought to play an useful role in resolving these problems to eliminate their growth restrictions connected to the criticism from the ecological communities.

The business should avoid usage of nitrogen fertilizers and need to search out the items of those farmers that do not utilize fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological costs there are particular social expenses associated with the food and beverage industry which need to be attended to by the giant food and beverage companies to attain the industry development and to prevent the criticism from the ecological communities. Social expenses associated with the industry includes the increasing health concerns related to obesity, cardiovascular disease, diabetes and so on. Nevertheless, the giant business might play an useful role in addressing these problems.

The companies could move towards healthier items by decreasing the quantity of poisonous compounds in their processed foods i.e. dioxin, which could lead to fatal human illness. Together with it, the companies need to use more healthy active ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to shift customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this way the huge food and drink companies could play an useful function in attending to social and environmental expenses related to the industry.

Assessment of Sustainability at Yushan Bicycles: Learning To Ride Abroad Case Study Help

There was a potential shift in the business technique and goals at Case Study Solution. The new CEO was concentrated on buying much healthier items for attaining sustainable growth for the business along with offering healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats contained several ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Yushan Bicycles: Learning To Ride Abroad Case Study Analysis has actually taken specific sustainability actions for its market locations. Among major examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The business has actually increased its research study and advancement budget and has presented an army of health scientists to develop specific healthy products.

Environmental Sustainability

In this regard, the company dedicated to lower its packaging by millions of tones to prevent high quantity of wastes. The company has actually devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it might be figured out that the business has taken several actions towards human and ecological sustainability. These steps are still not sufficient to attain the desired commercial growth and to lower the criticism over the social obligation of Case Study Solution.

Alternatives

Particular long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would enable the business to achieve its goal of potential development and reduce the criticism over the company. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out together with the cost and dangers connected to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first action that Yushan Bicycles: Learning To Ride Abroad Case Study Help could take is to introduce a new product line related to healthy food and beverages. The company ought to present a broad range of much healthier items by using its significant research study and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social duty by payment of the harmful products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous products in the item portfolio might make the incorporation of healthy products stop working to lower criticism.
• Big cost of research study and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective growth and lower the criticism is to get the health related companies at a high level. Investment in these kind of business would enable Yushan Bicycles: Learning To Ride Abroad Case Study Analysis to introduce a big range of much healthier items within a short time period without any need of significant research study and development expenditures. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research and development costs for new item advancement.
• Incorporation of new products within 2 years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by compensation of the dangerous products with healthy items.

Cons:

• The acquisition may not prove to change the image of Yushan Bicycles: Learning To Ride Abroad Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Yushan Bicycles: Learning To Ride Abroad Case Study Help is to replace all of its hazardous products with healthier items. The replacement of dangerous products with healthier products would totally alter the market position of the business and would require a large number of essential steps to be taken.

Pros:

• Change of market position of Yushan Bicycles: Learning To Ride Abroad Case Study Analysis
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addictive nature of hazardous products.
• Substantial cost of research study and development required to build new healthy products.
• Worker might withstand over the change in the business design and business technique.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the current market circumstance, Yushan Bicycles: Learning To Ride Abroad Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of big quantity of research and development expenses for brand-new product advancement. Together with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of customers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need big amount of mutual fund. The organizations may not be able to reduce the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Yushan Bicycles: Learning To Ride Abroad Case Study Analysis might show to be effective in achieving the targets.

This Yushan Bicycles: Learning To Ride Abroad case study is writen by : Christopher A Bartlett

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