Americhem The Gaylord Division (B-1) Case Study Help

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Americhem The Gaylord Division (B-1) Case Solution

Americhem The Gaylord Division (B-1) Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Solution is a leading brand in practical treats, foods and drinks with its presence in about 200 nations. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide locations. Additionally, the company is doing efforts to make item advancement as its new source of competitive benefit.
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The report contains a deep analysis of numerous elements of the social responsibilities of major business in the food and beverage market in basic, and Case Solution in specific. It also supplies an analysis of the growing health and environmental issues consisting of weight problems, cardiovascular disease, ecological destruction and so on in the Western nations and the role of the business in the food and drink industry to attend to these problems. The report also provides an assessment of the extent of sustainability and CSR in the Americhem The Gaylord Division (B-1) Case Study Analysis's company method in addition to the decision of how Case Study Solution develops value for its consumers. The report also supplies certain tactical options for business to include the criticism over its social duty with particular suggestions and an implementation strategy.

Concerns Recognition

Case Study Solution had taken particular vital actions relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological problems. This is needed to take specific tactical actions to change the market position of its particular popular brands and present Case Study Help as a company producing healthy items in the market. In this regard, business and other food and beverage companies need to utilize their power to shift the consumer taste towards healthier items to remove the restrictions in the development of food industry.

Critical Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the customers. All of the data related to the health issues with the incorporation of made food in the market discuss the frequency of the health problems related to food system. These issues are indirectly the outcome of numerous practices of the food and drink companies for creating value for their consumers.

Value Production at Americhem The Gaylord Division (B-1) Case Study Help

Americhem The Gaylord Division (B-1) Case Study Help being a giant business in the food and drink market, supplies high worth to its clients by numerous ways. Case Study Solution has a competitive benefit in offering its items far and large worldwide. The company is provided in about 200 nations with a big number of well-known international brand names.

The company creates worth for its customers by ways of providing large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the customer's brain. The Americhem The Gaylord Division (B-1) Case Study Analysis along with other huge food and drinks business produce worth for its consumers by manipulating these ingredients in its products. Case Study Help together with other giant business has an interest in discovering methods to increase the consumer value from its products through exploiting the vulnerability.

In addition to it, the business also produces worth by means of including the healthy point in its items. The business has done certain efforts in order to offer healthy products and decrease the share of Americhem The Gaylord Division (B-1) Case Study Analysis in general environmental destruction. Case Study Analysis has actually taken specific steps associated with the sustainability of people and environment including the 2009 announcement of the ambitious goals and commitments connected to Case Study Solution items, marketplace and the community.

All of these ways have actually been successful at creating value for the Case Study Solution consumers. Increasing health related issues have raised the criticism for Case Study Analysis.

Positive Role of Major Food and Drink Companies in Resolving Social and Ecological Costs Associated with the Industry

Undoubtedly, significant food and beverage companies including business, etc. can play an useful role in resolving social and ecological expenses related to the market. The ecological expenses related to food and beverage market consist of the ecological destruction due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big hazard to the presence of mankind in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink business need to play a positive function in dealing with these concerns to remove their growth restraints connected to the criticism from the ecological neighborhoods.

In order to resolve these issues, the companies could either reduce their usage of nitrogen rich active ingredients or take particular steps to decrease the amount of nitrogen in the total environment. The business need to prevent use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. Moreover, the business could likewise buy minimizing greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are particular social expenses connected with the food and drink industry which should be resolved by the giant food and drink companies to achieve the market development and to prevent the criticism from the environmental neighborhoods. Social costs associated with the market consists of the increasing health issues related to weight problems, heart disease, diabetes etc. The giant companies could play an useful role in addressing these problems.

The business could move towards healthier items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. Along with it, the business need to use more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to move customer tastes towards healthy items as they have managed the customer taste for couple of years. In this method the huge food and beverage business might play a constructive function in addressing social and ecological costs associated with the industry.

Examination of Sustainability at Americhem The Gaylord Division (B-1) Case Study Solution

There was a prospective shift in the business method and objectives at Case Study Solution. The new CEO was focused on buying healthier products for attaining sustainable growth for the company along with supplying healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced specific objectives and commitments associated with human sustainability and the ecological sustainability. Americhem The Gaylord Division (B-1) Case Study Analysis acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Solution's healthy brand, the products of Quaker Oats consisted of numerous ingredients which were hazardous to health. These dangerous components were not marketed which have ended up being the base for criticism over the healthy brands of Americhem The Gaylord Division (B-1) Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Americhem The Gaylord Division (B-1) Case Study Help has actually taken specific sustainability actions for its market places. Among significant examples in this regard is the Business's marketing method related to schools. The business markets just low calories and nutritious drinks options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and advancement budget and has actually introduced an army of health scientists to create particular healthy items.

Environmental Sustainability

Together with the human sustainability, Americhem The Gaylord Division (B-1) Case Study Solution has actually taken numerous actions towards environmental sustainability. The company has actually committed to various goals related to water, land, product packaging, climate modification and community. In this regard, the business dedicated to lower its packaging by countless tones to prevent high quantity of wastages. The company has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. business has also attempted certain philanthropic activities including a commitment to provide safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken several steps towards human and ecological sustainability. These steps are still not enough to accomplish the preferred commercial growth and to lower the criticism over the social responsibility of Case Study Help.


Specific long term tactical options might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the company to attain its goal of possible development and minimize the criticism over the company. The options could be examined on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Americhem The Gaylord Division (B-1) Case Study Solution could take is to present a brand-new product line associated with healthy food and beverages. Although, the business has currently presented particular heath associated brands, however, the variety of these brand names in its portfolio is not potential to minimize the criticism and attain possible development. The company must present a broad range of healthier items by using its significant research study and development expenditures. The pros and cons related to the introduction of a healthy line of product in the portfolio are offered listed below:


• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty by payment of the harmful products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Huge cost of research and advancement needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the potential development and lower the criticism is to get the health related business at a high level. Investment in these kind of companies would permit Americhem The Gaylord Division (B-1) Case Study Analysis to introduce a large variety of much healthier items within a short time period without any need of considerable research and development expenditures. The benefits and drawbacks related to alternative 3 are given below:


• Saving of big quantity of research and development costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy items.


• The acquisition may not prove to alter the image of Americhem The Gaylord Division (B-1) Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of harmful products.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Americhem The Gaylord Division (B-1) Case Study Help is to change all of its harmful products with healthier products. This might be a huge shift in business method and the business design at company. The replacement of hazardous items with healthier products would totally change the marketplace position of the company and would require a large number of necessary actions to be taken. The advantages and disadvantages associated with alternative 3 are given below:


• Modification of market position of Americhem The Gaylord Division (B-1) Case Study Solution
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social responsibility


• Risk of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addicting nature of dangerous products.
• Substantial expense of research and development needed to develop brand-new healthy items.
• Employee might resist over the change in business model and business strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues dealt with by the company and the current industry scenario, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of big quantity of research and advancement costs for new item development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the ability to target big number of customers.

This Americhem The Gaylord Division (B-1) case study is writen by : David A Garvin

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