Steinway And Sons Case Study Solution

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Steinway And Sons Case Solution

Steinway And Sons Case Study Help is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Analysis is a leading brand in convenient treats, foods and drinks with its existence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at far and wide places. The business is doing efforts to make product advancement as its brand-new source of competitive advantage.
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The report consists of a deep analysis of numerous aspects of the social duties of major business in the food and drink industry in basic, and business in specific. The report likewise provides an assessment of the extent of sustainability and CSR in the Steinway And Sons Case Study Analysis's organisation method along with the determination of how Case Study Solution develops value for its customers.

Concerns Identification

The giant food and beverage company was going through a criticism over its responsibility towards various social and ecological issues including; obesity, cardiovascular disease, ecological destruction etc. These criticisms lead, to rethink about the corporate technique of Steinway And Sons Case Study Help. The David A Garvin has understood that the general society, the way of life of individuals and the people at whole have been altered now. In this situation with increasing patterns towards much healthier products and the increasing ecological issues, Case Study Analysis must change its direction towards much healthier items. Although, Case Study Analysis had taken particular vital steps concerning the environmental impacts of its items, however, these actions are insufficient to end up the criticism over the business's responsibility towards social and environmental concerns. For that reason, the is required to take certain tactical steps to change the marketplace position of its specific popular brands and present Steinway And Sons Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink business ought to utilize their power to move the consumer taste towards healthier products to remove the constraints in the growth of food market.

Critical Analysis

The shift from the use of natural food to made food has actually highly affected the health of the customers. All of the information related to the health issues with the incorporation of manufactured food in the market describe the prevalence of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for developing value for their customers.

Value Production at Steinway And Sons Case Study Solution

Steinway And Sons Case Study Analysis being a giant company in the food and beverage industry, supplies high value to its customers by different means. Worth development in the food and drink market is done through two ways i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in offering its products far and wide worldwide. Its marketing capability makes it able to target a big base of consumers. The company exists in about 200 nations with a large number of well-known global brands. The far and wide presence of the company products provides high value to customers.

The business produces worth for its consumers by ways of providing large number of delicious food items consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Steinway And Sons Case Study Analysis in addition to other giant food and drinks companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Help together with other huge companies has an interest in discovering ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the company likewise produces value by means of integrating the healthy point in its items. The company has done particular efforts in order to supply healthy items and reduce the share of Steinway And Sons Case Study Solution in total environmental destruction. Case Study Solution has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments connected to Case Study Analysis items, market and the neighborhood.

All of these means have actually been successful at developing worth for the business consumers. These means have likewise lead to the increased ecological concerns and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for creating customer worth faces high amount of criticism. These active ingredients are the primary cause of certain deadly illness in human consisting of obesity, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for Steinway And Sons Case Study Analysis.

Constructive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Industry

Indeed, significant food and drink companies consisting of business, etc. can play an useful role in resolving social and eco-friendly expenses related to the market. The environmental costs connected to food and beverage market consist of the ecological devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a huge threat to the presence of mankind in future.

Major cause of these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage business. Food and beverage companies should play a positive function in resolving these problems to remove their growth constraints related to the criticism from the environmental neighborhoods.

In order to address these concerns, the business could either minimize their usage of nitrogen abundant active ingredients or take particular actions to decrease the amount of nitrogen in the general environment. The companies ought to prevent use of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. The companies might likewise invest in lowering greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Along with the environmental expenses there are certain social expenses related to the food and drink industry which need to be dealt with by the giant food and drink companies to accomplish the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns associated with weight problems, heart problem, diabetes and so on. However, the giant business might play an useful function in dealing with these issues.

The companies might move towards more healthy products by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could likewise do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few years.

Evaluation of Sustainability at Steinway And Sons Case Study Help

There was a potential shift in the business technique and goals at Case Study Solution. The new CEO was focused on buying much healthier products for accomplishing sustainable development for the business along with providing healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced specific goals and dedications associated with human sustainability and the environmental sustainability. Steinway And Sons Case Study Help acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand, the products of Quaker Oats contained a number of ingredients which were harmful to health. These hazardous components were not marketed which have actually ended up being the base for criticism over the healthy brands of Steinway And Sons Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Steinway And Sons Case Study Analysis has actually taken certain sustainability steps for its market places. Among major examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and healthy beverages options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually introduced an army of health researchers to create particular healthy products.

Ecological Sustainability

In this regard, the company devoted to minimize its packaging by millions of tones to avoid high quantity of wastages. The business has actually dedicated to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be identified that the business has taken numerous steps towards human and environmental sustainability. These steps are still not sufficient to achieve the wanted industrial development and to lower the criticism over the social obligation of Case Study Help.


Particular long term strategic options could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would make it possible for the business to accomplish its goal of potential growth and minimize the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Steinway And Sons Case Study Solution might take is to present a new line of product related to healthy food and beverages. The company has currently presented specific heath related brand names, however, the number of these brands in its portfolio is not prospective to minimize the criticism and accomplish prospective growth. The business needs to present a wide variety of much healthier items by using its considerable research and advancement expenditures. The pros and cons associated with the intro of a healthy line of product in the portfolio are given below:


• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy products.
• Could be executed within few years i.e. 3 to 5 years.


• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the possible growth and lower the criticism is to acquire the health associated companies at a high level. Financial investment in these kind of business would permit Steinway And Sons Case Study Help to introduce a large variety of much healthier items within a brief time period without any need of significant research study and development expenditures. The pros and cons associated with alternative 3 are provided below:


• Saving of huge amount of research and development expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social duty by compensation of the hazardous products with healthy products.


• The acquisition might not prove to change the image of Steinway And Sons Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Steinway And Sons Case Study Help is to change all of its harmful products with much healthier items. This might be a substantial shift in the business strategy and the business design at business. The replacement of hazardous items with healthier items would completely change the marketplace position of the business and would require a large number of necessary actions to be taken. The benefits and drawbacks associated with alternative 3 are offered below:


• Modification of market position of Steinway And Sons Case Study Help
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility


• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addicting nature of harmful products.
• Big cost of research and development needed to construct brand-new healthy items.
• Worker might resist over the change in business design and company technique.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems faced by the company and the present market scenario, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to conserve of substantial quantity of research and development costs for new product development. Along with it, acquisitions would enable incorporation of new items within two years along with the capability to target big number of consumers.

This Steinway And Sons case study is writen by : David A Garvin

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