The National Geographic Society (A) Case Study Solution

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The National Geographic Society (A) Case Analysis

The National Geographic Society (A) Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. business is a leading brand name in convenient treats, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of various aspects of the social responsibilities of significant business in the food and drink market in basic, and Case Solution in specific. It also supplies an analysis of the growing health and environmental concerns including weight problems, heart problem, environmental devastation and so on in the Western countries and the role of the business in the food and drink market to address these problems. The report also supplies an assessment of the degree of sustainability and CSR in the The National Geographic Society (A) Case Study Help's service technique in addition to the determination of how Case Study Analysis develops value for its customers. The report also supplies particular strategic alternatives for company to include the criticism over its social obligation with specific suggestions and an implementation plan.

Issues Identification

Case Study Solution had actually taken specific vital steps relating to the ecological impacts of its products, however, these steps are not enough to end up the criticism over the company's duty towards social and environmental issues. This is required to take certain strategic actions to change the market position of its particular famous brand names and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and drink companies need to utilize their power to move the customer taste towards much healthier products to eliminate the constraints in the development of food industry.

Important Analysis

The shift from the usage of natural food to made food has actually highly affected the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health concerns related to food system. These issues are indirectly the result of different practices of the food and beverage business for producing worth for their customers.

Value Development at The National Geographic Society (A) Case Study Solution

The National Geographic Society (A) Case Study Solution being a giant business in the food and beverage industry, offers high worth to its consumers by various ways. Case Study Solution has a competitive advantage in supplying its products far and broad internationally. The company is provided in about 200 countries with a big number of famous global brands.

The business creates value for its customers by methods of providing big number of delicious food products including salt, fat and sugar, which are the ingredients that are straight linked with the psychological core of the customer's brain. The The National Geographic Society (A) Case Study Analysis along with other giant food and beverages business produce value for its consumers by manipulating these components in its items. Case Study Solution along with other giant companies has an interest in finding methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the business likewise produces worth by ways of incorporating the healthy point in its items. The business has done particular efforts in order to offer healthy items and minimize the share of The National Geographic Society (A) Case Study Solution in general environmental devastation. Case Study Solution has taken specific actions related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications connected to Case Study Analysis items, market and the community.

All of these methods have actually been effective at producing worth for the Case Study Analysis consumers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Constructive Role of Major Food and Beverage Companies in Dealing With Social and Ecological Costs Associated with the Market

Major food and beverage companies consisting of The National Geographic Society (A) Case Study Analysis etc. can play a constructive role in dealing with social and ecological costs associated with the market. The ecological costs associated with food and beverage industry include the ecological destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big hazard to the presence of humanity in future.

Major reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. Therefore, food and drink business need to play an useful role in attending to these problems to eliminate their development restrictions related to the criticism from the environmental communities.

In order to deal with these problems, the business could either minimize their usage of nitrogen rich ingredients or take particular actions to reduce the amount of nitrogen in the general environment. The business must prevent usage of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The companies could also invest in decreasing greenhouse gas emissions worldwide. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental costs there are particular social expenses related to the food and drink market which must be addressed by the huge food and beverage companies to achieve the industry growth and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the market includes the increasing health issues associated with weight problems, cardiovascular disease, diabetes and so on. The huge companies could play a positive function in dealing with these issues.

The business might move towards more healthy products by lowering the quantity of poisonous compounds in their processed foods i.e. dioxin, which could result in deadly human illness. The business could also do efforts to shift customer tastes towards healthy products as they have actually controlled the consumer taste for couple of decades.

Assessment of Sustainability at The National Geographic Society (A) Case Study Analysis

There was a possible shift in the business method and goals at Case Study Analysis. The new CEO was focused on purchasing much healthier items for accomplishing sustainable growth for the company together with offering much healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce numerous healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quaker Oats included several ingredients which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The National Geographic Society (A) Case Study Help has taken certain sustainability actions for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and healthy beverages choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement budget and has presented an army of health scientists to design certain healthy items.

Environmental Sustainability

In this regard, the business dedicated to lower its product packaging by millions of tones to prevent high amount of wastes. The business has committed to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has taken several actions towards human and environmental sustainability. These steps are still not adequate to attain the desired industrial development and to reduce the criticism over the social responsibility of Case Study Analysis.

Alternatives

Certain long term strategic alternatives could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would make it possible for the company to achieve its objective of possible growth and decrease the criticism over the company. Additionally, the alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and threats connected to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first action that The National Geographic Society (A) Case Study Analysis might take is to present a brand-new item line related to healthy food and beverages. The business needs to present a wide range of healthier products by using its significant research and advancement expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy products.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products fail to decrease criticism.
• Big expense of research and development needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the prospective development and reduce the criticism is to get the health related business at a high level. Investment in these kind of business would allow The National Geographic Society (A) Case Study Analysis to present a big variety of much healthier products within a brief time duration without any requirement of considerable research and development expenditures. The benefits and drawbacks related to alternative 3 are given listed below:

Pros:

• Saving of huge quantity of research and advancement costs for new item development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy items.

Cons:

• The acquisition may not show to change the image of The National Geographic Society (A) Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of hazardous items.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The National Geographic Society (A) Case Study Analysis is to change all of its harmful items with healthier products. The replacement of harmful products with much healthier products would totally change the market position of the business and would require a large number of required actions to be taken.

Pros:

• Change of market position of The National Geographic Society (A) Case Study Help
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of harmful items.
• Big expense of research study and advancement required to construct brand-new healthy products.
• Employee might withstand over the modification in the business design and service strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current market scenario, The National Geographic Society (A) Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of big amount of research and advancement costs for brand-new item advancement. Together with it, acquisitions would allow incorporation of new products within two years together with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require huge quantity of investment funds. Additionally, the organizations may not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company could prove to be effective in achieving the targets.

This The National Geographic Society (A) case study is writen by : David A Garvin

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