The National Geographic Society (B) Case Study Analysis
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The National Geographic Society (B) Case Solution
The National Geographic Society (B) Case Study Help is a popular name of a New York based, world's leading company in the food and beverage market. Case Study Help is a prominent brand name in hassle-free treats, foods and beverages with its existence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the product at far and wide places. Additionally, the business is doing efforts to make item development as its brand-new source of competitive benefit.
The report contains a deep analysis of various aspects of the social responsibilities of major companies in the food and drink market in basic, and business in particular. The report also offers an assessment of the level of sustainability and CSR in the The National Geographic Society (B) Case Study Help's business technique along with the determination of how Case Study Help develops value for its consumers.
Case Study Solution had taken particular vital actions relating to the ecological impacts of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly problems. This is needed to take particular tactical steps to alter the market position of its specific popular brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and beverage companies need to use their power to move the consumer taste towards healthier items to get rid of the constraints in the growth of food industry.
For the couple of decades, customer food patterns have actually been changed considerably. The shift from the use of healthy food to manufactured food has extremely affected the health of the consumers. Despite of the discovery of contemporary health techniques, the general health of people in few decades have actually been extremely affected. Presently about 1 billion of the people In US are obese and at least 300 million of them have weight problems. Children also dealing with the issue of weight problems. The ratios of weight problems in 1980s are rather different from the present ratios. Despite of discovery of health strategies and modern ways to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health problems connected to food system. These problems are indirectly the result of various practices of the food and drink companies for producing value for their consumers.
Value Creation at The National Geographic Society (B) Case Study Help
The National Geographic Society (B) Case Study Analysis being a huge company in the food and drink industry, offers high worth to its clients by different means. Case Study Analysis has a competitive benefit in providing its items far and large worldwide. The business is presented in about 200 countries with a large number of famous international brands.
Moreover, the business creates value for its customers by methods of supplying large number of delicious food products including salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The The National Geographic Society (B) Case Study Analysis together with other giant food and drinks business produce value for its consumers by controling these components in its products. Case Study Help along with other huge business is interested in discovering methods to increase the customer worth from its products through making use of the vulnerability.
Along with it, the business also produces value by methods of incorporating the healthy point in its items. The company has done specific efforts in order to offer healthy products and minimize the share of The National Geographic Society (B) Case Study Help in overall ecological destruction. Case Study Solution has taken particular actions connected to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and commitments related to Case Study Solution items, marketplace and the community.
All of these methods have succeeded at producing worth for the company customers. These means have likewise lead to the increased environmental issues and the criticism over the business's role in increasing health and ecological difficulties. The incorporation of active ingredients like salt, fat and sugar in the business items for producing consumer value deals with high amount of criticism. These active ingredients are the main cause of certain lethal diseases in human including obesity, diabetes, heart diseases and so on. Increasing health associated problems have actually raised the criticism for The National Geographic Society (B) Case Study Solution.
Constructive Function of Significant Food and Drink Business in Dealing With Social and Ecological Costs Related To the Industry
Undoubtedly, significant food and beverage business including company, etc. can play a constructive function in addressing social and ecological costs connected with the industry. The ecological expenses connected to food and beverage industry include the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big threat to the existence of humankind in future.
Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Food and drink companies should play a positive function in attending to these problems to remove their development restraints related to the criticism from the ecological communities.
The companies should avoid usage of nitrogen fertilizers and should browse out the items of those farmers that do not use fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.
Together with the eco-friendly costs there are specific social expenses related to the food and beverage industry which should be resolved by the giant food and beverage companies to attain the industry development and to prevent the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health concerns related to obesity, heart disease, diabetes etc. The giant business could play a positive function in attending to these issues.
The companies might move towards more healthy items by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human illness. The business could likewise do efforts to move customer tastes towards healthy products as they have managed the customer taste for couple of years.
Evaluation of Sustainability at The National Geographic Society (B) Case Study Help
There was a prospective shift in the business method and goals at Case Study Help. The new CEO was focused on purchasing healthier items for accomplishing sustainable development for the business in addition to providing healthier future for individuals and the planet both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "much better for you".
The company revealed specific objectives and commitments associated with human sustainability and the environmental sustainability. The National Geographic Society (B) Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand name, the products of Quake Oats contained a number of active ingredients which were hazardous to health. These hazardous ingredients were not marketed which have ended up being the base for criticism over the healthy brands of The National Geographic Society (B) Case Study Help.
Along with the inculcation of healthy brands in its portfolio through acquisitions, The National Geographic Society (B) Case Study Help has taken certain sustainability actions for its market locations. One of major examples in this regard is the Company's marketing method related to schools. The company markets only low calories and nutritious beverages choices in schools.
Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The company has increased its research and advancement spending plan and has actually presented an army of health researchers to design particular healthy products.
Along with the human sustainability, The National Geographic Society (B) Case Study Analysis has taken a number of steps towards environmental sustainability. The company has committed to various objectives associated with water, land, product packaging, climate change and neighborhood. In this regard, the business committed to minimize its packaging by millions of tones to avoid high quantity of wastes. Furthermore, the company has devoted to reduce greenhouse gas emissions along with the achievement of performance in the energy usage. business has actually likewise attempted certain philanthropic activities including a dedication to provide safe drinking water to 3 million people in establishing countries by 2015.
On the basis of above analysis, it could be figured out that the company has actually taken a number of actions towards human and environmental sustainability. Nevertheless these steps are still not enough to attain the wanted industrial growth and to lower the criticism over the social duty of The National Geographic Society (B) Case Study Analysis.
Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would enable the business to attain its goal of possible growth and lower the criticism over the company. The alternatives could be examined on the basis of the time frame that would be taken by an option to be implemented along with the expense and threats related to the option
Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages
The primary step that The National Geographic Society (B) Case Study Analysis might take is to present a brand-new product line associated with healthy food and beverages. The company has currently introduced specific heath related brands, but, the number of these brand names in its portfolio is not prospective to minimize the criticism and attain potential development. The business ought to present a wide variety of much healthier products by using its considerable research and advancement expenses. The advantages and disadvantages associated with the intro of a healthy product line in the portfolio are offered below:
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• The harmful items in the item portfolio might make the incorporation of healthy items fail to reduce criticism.
• Big expense of research study and development needed to build new healthy items.
Alternative-2: High level Acquisition of Health related Business
Another alternative option to attain the possible growth and minimize the criticism is to obtain the health related companies at a high level. Investment in these kind of companies would allow The National Geographic Society (B) Case Study Help to introduce a big range of healthier products within a brief time period without any need of considerable research study and advancement expenses. The advantages and disadvantages related to alternative 3 are offered below:
• Conserving of substantial quantity of research and advancement costs for brand-new item development.
• Incorporation of brand-new products within two years.
• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the hazardous products with healthy items.
• The acquisition might not show to alter the image of The National Geographic Society (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• The dangerous products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.
Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio
Another alternative choice for The National Geographic Society (B) Case Study Help is to replace all of its dangerous items with much healthier products. This might be a big shift in the business strategy and business design at company. The replacement of hazardous items with healthier items would totally alter the market position of the business and would need a large number of necessary steps to be taken. The benefits and drawbacks connected to alternative 3 are given below:
• Modification of market position of The National Geographic Society (B) Case Study Help
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of harmful items.
• Big cost of research study and advancement required to construct brand-new healthy items.
• Worker might withstand over the change in the business design and organisation technique.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.
With the deep analysis of the company's CSR, issues faced by the business and the existing industry situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to conserve of huge quantity of research study and development expenses for brand-new product advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target large number of consumers.
This The National Geographic Society (B) case study is writen by : David A Garvin
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