The National Geographic Society (B) Case Study Help

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The National Geographic Society (B) Case Analysis

The National Geographic Society (B) Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Analysis is a prominent brand name in hassle-free snacks, foods and drinks with its presence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at far and wide locations. The business is doing efforts to make item advancement as its new source of competitive advantage.
Case Study Solution
The report includes a deep analysis of different elements of the social responsibilities of major companies in the food and drink market in basic, and Case Help in specific. It also supplies an analysis of the growing health and ecological problems including obesity, heart problem, environmental devastation and so on in the Western countries and the function of the companies in the food and drink industry to resolve these problems. The report also provides an examination of the degree of sustainability and CSR in the The National Geographic Society (B) Case Study Analysis's organisation technique along with the decision of how Case Study Solution produces value for its customers. Furthermore, the report likewise provides particular strategic options for Case Solution to include the criticism over its social obligation with specific recommendations and an application strategy.

Problems Recognition

Case Study Help had actually taken particular important steps relating to the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly problems. This is required to take specific strategic actions to change the market position of its specific popular brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and drink business need to utilize their power to move the consumer taste towards much healthier items to remove the restrictions in the development of food market.

Critical Analysis

For the few decades, consumer food patterns have been changed considerably. The shift from making use of healthy food to produced food has extremely affected the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in couple of decades have been extremely impacted. Currently about 1 billion of individuals In United States are obese and a minimum of 300 countless them have weight problems. Children likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health techniques and contemporary ways to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health issues with the incorporation of made food in the market discuss the prevalence of the health concerns associated with food system. These issues are indirectly the outcome of various practices of the food and drink business for developing value for their customers.

Value Production at The National Geographic Society (B) Case Study Help

The National Geographic Society (B) Case Study Analysis being a huge company in the food and drink industry, provides high worth to its consumers by numerous methods. Value production in the food and drink market is done through two methods i.e. taste and schedule of the product. Case Study Solution has a competitive advantage in providing its products far and wide internationally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 countries with a a great deal of popular worldwide brand names. The everywhere presence of the business products supplies high value to consumers.

The company produces worth for its customers by means of providing big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The The National Geographic Society (B) Case Study Help in addition to other huge food and beverages business produce value for its consumers by controling these active ingredients in its products. Case Study Solution along with other huge companies has an interest in finding methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the company likewise develops worth by ways of integrating the healthy point in its items. The business has done specific efforts in order to provide healthy products and reduce the share of The National Geographic Society (B) Case Study Analysis in overall ecological devastation. Case Study Help has taken specific actions related to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Analysis items, marketplace and the neighborhood.

All of these means have been effective at producing value for the Case Study Analysis consumers. Increasing health associated concerns have actually raised the criticism for Case Study Solution.

Positive Function of Significant Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Market

Significant food and beverage companies consisting of The National Geographic Society (B) Case Study Solution etc. can play a constructive role in attending to social and eco-friendly costs associated with the market. The ecological expenses associated with food and drink market include the ecological devastation due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big threat to the existence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Therefore, food and beverage business should play an useful function in dealing with these concerns to eliminate their growth restraints connected to the criticism from the environmental communities.

In order to deal with these problems, the companies could either minimize their use of nitrogen abundant components or take certain steps to reduce the quantity of nitrogen in the total environment. The companies must avoid use of nitrogen fertilizers and should seek the products of those farmers that do not utilize fertilizers for their crop. Moreover, the companies might likewise buy lowering greenhouse gas emissions worldwide. For example, the business could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are specific social expenses associated with the food and beverage industry which must be resolved by the huge food and beverage business to accomplish the market development and to prevent the criticism from the ecological communities. Social costs associated with the market includes the increasing health concerns connected to weight problems, cardiovascular disease, diabetes etc. The giant business could play an useful function in addressing these issues.

The companies could move towards more healthy products by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business could also do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for few decades.

Evaluation of Sustainability at The National Geographic Society (B) Case Study Solution

There was a possible shift in the corporate technique and objectives at Case Study Solution. The brand-new CEO was concentrated on buying much healthier items for accomplishing sustainable growth for the company together with supplying healthier future for individuals and the world both. Under the brand-new vision, the motto of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present various healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quaker Oats contained several components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The National Geographic Society (B) Case Study Solution has taken certain sustainability actions for its market places. Among major examples in this regard is the Company's marketing method related to schools. The company markets just low calories and nutritious drinks choices in schools.
Case Study Analysis
Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy products in its portfolio. The company has increased its research study and development budget and has actually introduced an army of health researchers to create certain healthy products.

Ecological Sustainability

Along with the human sustainability, The National Geographic Society (B) Case Study Help has actually taken a number of actions towards environmental sustainability. The business has actually devoted to various goals related to water, land, product packaging, climate change and community. In this regard, the company committed to decrease its product packaging by countless tones to avoid high amount of wastages. Moreover, the company has dedicated to reduce greenhouse gas emissions in addition to the accomplishment of efficiency in the energy usage. business has also attempted specific philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken numerous steps towards human and ecological sustainability. These steps are still not sufficient to achieve the desired commercial development and to decrease the criticism over the social obligation of Case Study Solution.


Certain long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would make it possible for the business to achieve its goal of prospective growth and decrease the criticism over the business. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed together with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that The National Geographic Society (B) Case Study Help might take is to introduce a brand-new item line related to healthy food and drinks. The business must present a large variety of much healthier items by utilizing its significant research study and advancement expenditures.


• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addictive nature of hazardous items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Big expense of research study and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the potential growth and lower the criticism is to get the health related business at a high level. Financial investment in these type of business would allow The National Geographic Society (B) Case Study Solution to introduce a big variety of much healthier products within a brief time period with no requirement of substantial research study and development expenses. The pros and cons associated with alternative 3 are given below:


• Conserving of big quantity of research study and advancement expenses for new item development.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by settlement of the dangerous products with healthy products.


• The acquisition might not show to alter the image of The National Geographic Society (B) Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The National Geographic Society (B) Case Study Solution is to change all of its hazardous products with much healthier items. The replacement of dangerous products with much healthier items would completely alter the market position of the company and would need a large number of needed actions to be taken.


• Modification of market position of The National Geographic Society (B) Case Study Analysis
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social responsibility


• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• Big cost of research and development required to construct brand-new healthy products.
• Employee may withstand over the modification in the business design and company method.
• Number of years required for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues faced by the business and the present market situation, The National Geographic Society (B) Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of huge quantity of research and development costs for brand-new product development. In addition to it, acquisitions would enable incorporation of new items within two years in addition to the ability to target large number of consumers. Furthermore, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the option would require substantial quantity of mutual fund. The organizations may not be able to decrease the criticism. But, with a careful analysis of the acquisition with an aggressive marketing projects, The National Geographic Society (B) Case Study Solution might show to be effective in attaining the targets.

This The National Geographic Society (B) case study is writen by : David A Garvin

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