Time Life Inc (B) Case Study Solution

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Time Life Inc (B) Case Solution

Time Life Inc (B) Case Study Solution is a well-known name of a New York based, world's leading organization in the food and drink industry. Case Study Solution is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the product at everywhere locations. Additionally, the company is doing efforts to make product advancement as its new source of competitive benefit.
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The report includes a deep analysis of different elements of the social obligations of major business in the food and drink industry in general, and Case Analysis in particular. It also supplies an analysis of the growing health and ecological issues consisting of obesity, heart problem, ecological destruction etc. in the Western countries and the role of the business in the food and beverage industry to attend to these problems. The report also offers an examination of the degree of sustainability and CSR in the Time Life Inc (B) Case Study Solution's service strategy in addition to the determination of how Case Study Solution produces value for its customers. The report likewise supplies particular tactical alternatives for company to integrate the criticism over its social duty with specific suggestions and an execution plan.

Problems Identification

The huge food and beverage company was going through a criticism over its responsibility towards numerous social and environmental issues including; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to reconsider about the business method of Time Life Inc (B) Case Study Analysis. The David A Garvin has recognized that the overall society, the lifestyle of people and the people at whole have actually been changed now. In this circumstance with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Help must alter its direction towards healthier products. company had taken particular crucial steps regarding the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. The required to take particular tactical steps to change the market position of its particular famous brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies need to use their power to move the customer taste towards much healthier products to eliminate the constraints in the growth of food market.

Vital Analysis

For the few decades, customer food patterns have actually been changed dramatically. The shift from the use of natural food to manufactured food has actually highly affected the health of the customers. Despite of the discovery of modern-day health techniques, the general health of individuals in few decades have actually been extremely impacted. Presently about 1 billion of individuals In US are obese and at least 300 million of them have weight problems. Children also facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health methods and modern-day ways to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of made food in the market explain the frequency of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and beverage companies for creating value for their consumers.

Value Development at Time Life Inc (B) Case Study Solution

Time Life Inc (B) Case Study Analysis being a giant business in the food and beverage industry, supplies high value to its clients by various means. Value development in the food and drink industry is done through 2 methods i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in providing its products far and wide worldwide. Its marketing capability makes it able to target a big base of customers. The company exists in about 200 countries with a large number of famous global brand names. The far and wide existence of the company products provides high value to consumers.

The company creates worth for its customers by ways of supplying big number of delicious food items consisting of salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Time Life Inc (B) Case Study Solution together with other huge food and drinks business produce value for its consumers by controling these active ingredients in its items. Case Study Solution along with other giant business is interested in finding methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the business also develops worth by means of incorporating the healthy point in its products. The company has actually done particular efforts in order to offer healthy products and lower the share of Time Life Inc (B) Case Study Help in overall environmental destruction. Case Study Help has taken specific actions connected to the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications connected to Case Study Help items, marketplace and the community.

All of these methods have been successful at producing value for the Case Study Analysis customers. Increasing health related issues have actually raised the criticism for Case Study Analysis.

Useful Role of Major Food and Drink Companies in Resolving Social and Ecological Expenses Related To the Market

Certainly, significant food and beverage business including business, etc. can play an useful function in addressing social and ecological expenses associated with the industry. The environmental expenses related to food and drink industry consist of the environmental devastation due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big risk to the existence of humankind in future.

Major cause of these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. For that reason, food and drink companies need to play a constructive function in resolving these issues to remove their development restrictions related to the criticism from the ecological neighborhoods.

The companies need to prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are specific social costs associated with the food and drink market which must be attended to by the giant food and beverage companies to accomplish the market growth and to avoid the criticism from the ecological communities. Social expenses connected with the market includes the increasing health problems associated with obesity, heart disease, diabetes etc. The giant companies could play a positive function in dealing with these issues.

The companies might move towards more healthy items by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could also do efforts to shift consumer tastes towards healthy products as they have managed the customer taste for couple of years.

Examination of Sustainability at Time Life Inc (B) Case Study Help

There was a possible shift in the business technique and objectives at Case Study Help. The brand-new CEO was focused on buying healthier products for attaining sustainable development for the business together with providing healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various much healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quake Oats included numerous active ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Time Life Inc (B) Case Study Help has actually taken specific sustainability steps for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and nutritious beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The business has increased its research study and advancement spending plan and has introduced an army of health researchers to create particular healthy products.

Environmental Sustainability

In this regard, the business devoted to minimize its product packaging by millions of tones to avoid high quantity of wastes. The company has committed to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be identified that the company has taken a number of actions towards human and environmental sustainability. Nevertheless these actions are still not sufficient to achieve the desired commercial development and to decrease the criticism over the social responsibility of Time Life Inc (B) Case Study Analysis.


Specific long term strategic alternatives might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the business to attain its goal of possible development and lower the criticism over the business. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and dangers connected to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The very first action that Time Life Inc (B) Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The company should introduce a large variety of healthier products by utilizing its substantial research and advancement expenses.


• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addictive nature of harmful products.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.
• Big cost of research study and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible growth and minimize the criticism is to obtain the health associated companies at a high level. Investment in these kind of business would permit Time Life Inc (B) Case Study Analysis to introduce a big range of healthier items within a brief time period with no requirement of considerable research and advancement expenses. The pros and cons related to alternative 3 are given listed below:


• Conserving of substantial amount of research and development costs for brand-new item advancement.
• Incorporation of new items within 2 years.
• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social obligation by settlement of the harmful items with healthy products.


• The acquisition might not prove to change the image of Time Life Inc (B) Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Time Life Inc (B) Case Study Analysis is to replace all of its hazardous products with healthier products. The replacement of dangerous products with much healthier items would entirely alter the market position of the company and would require a large number of required actions to be taken.


• Change of market position of Time Life Inc (B) Case Study Analysis
• Capability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty


• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• Substantial cost of research and advancement required to construct brand-new healthy items.
• Staff member might withstand over the change in business model and business technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, concerns faced by the company and the current industry circumstance, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge quantity of research and development expenses for new product advancement. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the ability to target big number of customers.

This Time Life Inc (B) case study is writen by : David A Garvin

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