Time Life Inc (B) Case Study Analysis

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Time Life Inc (B) Case Analysis

Time Life Inc (B) Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. Case Study Help is a leading brand in hassle-free snacks, foods and beverages with its existence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at far and wide places. Additionally, the business is doing efforts to make item advancement as its brand-new source of competitive advantage.
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The report consists of a deep analysis of numerous elements of the social responsibilities of significant companies in the food and beverage industry in basic, and Case Analysis in particular. It also supplies an analysis of the growing health and ecological concerns consisting of obesity, heart problem, ecological devastation etc. in the Western countries and the role of the business in the food and drink market to address these concerns. The report likewise provides an examination of the level of sustainability and CSR in the Time Life Inc (B) Case Study Solution's company method together with the decision of how Case Study Analysis creates value for its customers. Additionally, the report also offers particular tactical options for Case Analysis to integrate the criticism over its social duty with specific suggestions and an implementation strategy.

Problems Recognition

The giant food and drink business was going through a criticism over its responsibility towards numerous social and eco-friendly concerns including; obesity, heart diseases, environmental devastation etc. These criticisms lead, to reconsider about the business method of Time Life Inc (B) Case Study Analysis. The David A Garvin has understood that the total society, the way of life of people and the people at whole have been changed now. In this situation with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Analysis needs to alter its direction towards much healthier items. business had taken specific essential steps concerning the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental issues. The needed to take certain tactical steps to alter the market position of its particular famous brands and present Online Case Study Help as a company producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies need to use their power to shift the consumer taste towards much healthier products to remove the constraints in the development of food market.

Crucial Analysis

For the couple of years, customer food patterns have been changed considerably. The shift from the use of health food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of modern health methods, the total health of individuals in few decades have been extremely impacted. Currently about 1 billion of the people In US are obese and a minimum of 300 million of them have obesity. Kids also facing the problem of obesity. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health strategies and modern methods to manage weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market discuss the frequency of the health issues related to food system. These issues are indirectly the result of different practices of the food and beverage companies for creating value for their consumers.

Value Creation at Time Life Inc (B) Case Study Solution

Time Life Inc (B) Case Study Solution being a giant business in the food and beverage market, supplies high worth to its customers by different ways. Case Study Help has a competitive advantage in providing its products far and broad internationally. The company is presented in about 200 nations with a big number of famous global brand names.

Furthermore, the company develops value for its consumers by methods of supplying large number of yummy food products including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Time Life Inc (B) Case Study Analysis in addition to other giant food and beverages business develop value for its consumers by controling these ingredients in its products. Case Study Analysis in addition to other huge business is interested in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the business likewise produces worth by methods of incorporating the healthy point in its items. The company has done specific efforts in order to supply healthy products and reduce the share of Time Life Inc (B) Case Study Analysis in overall environmental devastation. Case Study Help has taken particular actions connected to the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments associated with Case Study Solution products, marketplace and the community.

All of these means have actually achieved success at developing worth for the business consumers. Nevertheless, these means have likewise result in the increased ecological issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for developing consumer value deals with high amount of criticism. These components are the main cause of particular deadly diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related issues have actually raised the criticism for Time Life Inc (B) Case Study Analysis.

Positive Function of Significant Food and Beverage Business in Attending To Social and Ecological Costs Connected With the Market

Significant food and beverage companies including Time Life Inc (B) Case Study Solution etc. can play a constructive function in attending to social and eco-friendly costs associated with the market. The eco-friendly costs related to food and drink market consist of the ecological destruction due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big hazard to the existence of mankind in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and drink companies must play a positive function in addressing these issues to remove their growth restrictions connected to the criticism from the environmental neighborhoods.

The companies need to avoid use of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are particular social costs connected with the food and drink market which must be dealt with by the huge food and beverage business to achieve the market development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the market consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. However, the huge business could play a positive role in addressing these problems.

The business could move towards more healthy products by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which could lead to deadly human illness. In addition to it, the business ought to utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might also do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few decades. In this way the giant food and beverage business could play a positive function in dealing with social and environmental expenses associated with the industry.

Evaluation of Sustainability at Time Life Inc (B) Case Study Analysis

There was a prospective shift in the business strategy and objectives at Case Study Help. The brand-new CEO was focused on purchasing healthier items for accomplishing sustainable development for the company in addition to offering healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quaker Oats included numerous components which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Time Life Inc (B) Case Study Help has taken specific sustainability steps for its market places. Among major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and healthy drinks choices in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The business has increased its research and development spending plan and has introduced an army of health scientists to create particular healthy items.

Environmental Sustainability

Along with the human sustainability, Time Life Inc (B) Case Study Help has actually taken a number of actions towards environmental sustainability. The company has dedicated to different objectives related to water, land, packaging, environment modification and neighborhood. In this regard, the business dedicated to minimize its product packaging by countless tones to avoid high amount of wastages. Moreover, the business has actually dedicated to lower greenhouse gas emissions together with the achievement of effectiveness in the energy use. company has actually also tried certain humanitarian activities including a commitment to offer safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken numerous actions towards human and ecological sustainability. However these steps are still not enough to attain the wanted commercial growth and to lower the criticism over the social obligation of Time Life Inc (B) Case Study Analysis.


Specific long term strategic options might be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the option would enable the company to accomplish its goal of prospective growth and decrease the criticism over the business. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be executed together with the cost and risks associated with the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Time Life Inc (B) Case Study Analysis could take is to present a brand-new item line related to healthy food and drinks. The business should present a wide range of much healthier items by utilizing its substantial research and advancement expenditures.


• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social duty by compensation of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• The dangerous items in the product portfolio might make the incorporation of healthy products fail to decrease criticism.
• Huge cost of research study and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the prospective development and minimize the criticism is to get the health associated business at a high level. Investment in these type of companies would enable Time Life Inc (B) Case Study Help to introduce a big range of much healthier products within a short time period without any requirement of considerable research and development expenses. The advantages and disadvantages related to alternative 3 are provided below:


• Conserving of big amount of research study and advancement costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the harmful items with healthy items.


• The acquisition may not show to change the image of Time Life Inc (B) Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Time Life Inc (B) Case Study Analysis is to replace all of its harmful items with healthier items. This could be a big shift in business technique and business design at business. The replacement of hazardous products with healthier items would entirely alter the marketplace position of the business and would require a a great deal of required actions to be taken. The benefits and drawbacks connected to alternative 3 are provided below:


• Change of market position of Time Life Inc (B) Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility


• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• Big cost of research study and development required to develop brand-new healthy products.
• Staff member may withstand over the modification in business model and service technique.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the business and the present industry scenario, Time Life Inc (B) Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of substantial amount of research study and development expenses for new product advancement. Together with it, acquisitions would permit incorporation of new products within 2 years together with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require substantial amount of financial investment funds. The companies may not be able to reduce the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Time Life Inc (B) Case Study Help might prove to be successful in accomplishing the targets.

This Time Life Inc (B) case study is writen by : David A Garvin

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