Watermill Ventures Case Study Solution

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Watermill Ventures Case Analysis

Watermill Ventures Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand name in convenient treats, foods and beverages with its presence in about 200 nations.
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The report contains a deep analysis of different elements of the social obligations of significant business in the food and drink market in general, and Case Analysis in specific. It also provides an analysis of the growing health and ecological problems consisting of weight problems, heart problem, ecological destruction etc. in the Western countries and the role of the companies in the food and beverage market to address these problems. The report also offers an examination of the level of sustainability and CSR in the Watermill Ventures Case Study Solution's service technique in addition to the determination of how Case Study Help creates value for its customers. The report also offers specific tactical options for business to integrate the criticism over its social duty with specific suggestions and an application plan.

Problems Recognition

The huge food and beverage company was going through a criticism over its responsibility towards different social and environmental concerns including; weight problems, heart problem, ecological devastation etc. These criticisms lead, to reassess about the business strategy of Watermill Ventures Case Study Solution. The David A Garvin has actually recognized that the total society, the lifestyle of individuals and individuals at whole have been changed now. In this circumstance with increasing patterns towards healthier items and the increasing ecological issues, Case Study Solution should alter its direction towards much healthier products. company had actually taken certain important steps regarding the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological issues. For that reason, the is required to take particular tactical steps to alter the marketplace position of its specific popular brands and present Watermill Ventures Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink companies should use their power to move the consumer taste towards healthier products to remove the restraints in the growth of food industry.

Vital Analysis

For the couple of decades, customer food patterns have actually been changed significantly. The shift from making use of healthy food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of contemporary health methods, the overall health of individuals in few years have actually been highly impacted. Presently about 1 billion of individuals In US are obese and at least 300 million of them have obesity. Children likewise facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern ways to manage obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health problems with the incorporation of made food in the market describe the prevalence of the health concerns connected to food system. These issues are indirectly the result of different practices of the food and drink business for developing value for their consumers.

Value Development at Watermill Ventures Case Study Help

Watermill Ventures Case Study Solution being a huge company in the food and drink market, supplies high worth to its clients by numerous ways. Case Study Solution has a competitive advantage in supplying its products far and broad globally. The business is presented in about 200 countries with a large number of famous global brand names.

Moreover, the company develops value for its consumers by methods of providing large number of delicious food products including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Watermill Ventures Case Study Analysis in addition to other giant food and beverages business produce value for its customers by manipulating these active ingredients in its products. Case Study Help along with other huge business has an interest in finding methods to increase the consumer worth from its products through exploiting the vulnerability.

In addition to it, the business also produces value by means of incorporating the healthy point in its products. The company has done certain efforts in order to provide healthy items and minimize the share of Watermill Ventures Case Study Help in overall environmental destruction. Case Study Help has actually taken certain actions related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and dedications related to Case Study Solution products, marketplace and the community.

All of these ways have succeeded at creating value for the business customers. However, these methods have also result in the increased ecological concerns and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business products for producing customer worth faces high quantity of criticism. These components are the main reason for certain lethal diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for Watermill Ventures Case Study Analysis.

Positive Role of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Industry

Certainly, significant food and beverage business consisting of company, and so on can play a constructive role in resolving social and environmental expenses related to the market. The environmental costs associated with food and beverage market consist of the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a huge risk to the existence of mankind in future.

Significant cause of these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. Food and beverage companies must play a constructive function in dealing with these problems to remove their growth restrictions related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the business could either lower their usage of nitrogen abundant ingredients or take certain steps to lower the quantity of nitrogen in the general environment. The companies ought to prevent use of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. The business could likewise invest in reducing greenhouse gas emissions worldwide. For instance, the companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

In addition to the ecological costs there are particular social costs connected with the food and drink industry which should be dealt with by the giant food and drink companies to attain the market development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the market includes the increasing health issues related to obesity, heart disease, diabetes etc. The huge companies might play an useful role in attending to these problems.

The companies might move towards more healthy items by lowering the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies could also do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for few decades.

Examination of Sustainability at Watermill Ventures Case Study Solution

There was a prospective shift in the corporate technique and goals at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier items for achieving sustainable development for the company in addition to providing healthier future for individuals and the world both. Under the new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed particular goals and dedications connected to human sustainability and the environmental sustainability. Watermill Ventures Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats contained several components which were dangerous to health. These harmful ingredients were not marketed which have actually ended up being the base for criticism over the healthy brand names of Watermill Ventures Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Watermill Ventures Case Study Help has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and healthy drinks options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health scientists to create certain healthy products.

Ecological Sustainability

In this regard, the company committed to lower its product packaging by millions of tones to prevent high amount of wastages. The business has dedicated to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to attain the wanted commercial growth and to lower the criticism over the social responsibility of Watermill Ventures Case Study Help.


Particular long term tactical options could be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would allow the business to achieve its objective of prospective growth and decrease the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and threats related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Watermill Ventures Case Study Analysis could take is to present a brand-new product line related to healthy food and beverages. The business should introduce a wide range of much healthier products by utilizing its significant research and advancement expenditures.


• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the harmful items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful products.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.
• Huge cost of research study and development needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the potential growth and lower the criticism is to get the health related companies at a high level. Financial investment in these kind of business would permit Watermill Ventures Case Study Help to introduce a large range of healthier items within a brief time duration without any need of considerable research study and advancement expenditures. The pros and cons related to alternative 3 are offered below:


• Conserving of substantial quantity of research study and advancement costs for brand-new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility by settlement of the hazardous items with healthy products.


• The acquisition might not prove to change the image of Watermill Ventures Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Watermill Ventures Case Study Help is to replace all of its hazardous products with healthier products. The replacement of harmful items with much healthier products would totally alter the market position of the company and would need a big number of required actions to be taken.


• Modification of market position of Watermill Ventures Case Study Help
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty


• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of hazardous items.
• Substantial cost of research and development required to build brand-new healthy items.
• Staff member might resist over the modification in the business design and company strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues dealt with by the company and the existing market circumstance, Watermill Ventures Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to conserve of huge amount of research study and development costs for new item development. In addition to it, acquisitions would allow incorporation of brand-new products within two years in addition to the capability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require substantial amount of financial investment funds. The companies might not be able to reduce the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Watermill Ventures Case Study Analysis could prove to be effective in accomplishing the targets.

This Watermill Ventures case study is writen by : David A Garvin

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