Watermill Ventures Case Study Analysis

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Watermill Ventures Case Help

Watermill Ventures Case Study Help is a popular name of a New York based, world's leading company in the food and beverage industry. Case Study Help is a prominent brand name in practical treats, foods and beverages with its presence in about 200 countries. Major brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the product at everywhere places. Furthermore, the business is doing efforts to make item advancement as its new source of competitive advantage.
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The report includes a deep analysis of different aspects of the social obligations of major business in the food and beverage industry in basic, and Case Solution in particular. It likewise supplies an analysis of the growing health and environmental issues including obesity, heart diseases, environmental devastation and so on in the Western nations and the function of the business in the food and beverage industry to address these concerns. The report likewise provides an examination of the extent of sustainability and CSR in the Watermill Ventures Case Study Solution's business method together with the determination of how Case Study Analysis produces value for its consumers. The report likewise offers specific strategic alternatives for business to incorporate the criticism over its social responsibility with specific suggestions and an implementation strategy.

Issues Recognition

The huge food and drink business was going through a criticism over its obligation towards numerous social and eco-friendly issues consisting of; weight problems, heart diseases, ecological destruction etc. These criticisms lead, to reconsider about the corporate strategy of Watermill Ventures Case Study Solution. The David A Garvin has actually recognized that the general society, the lifestyle of people and the people at whole have actually been changed now. In this situation with increasing patterns towards much healthier products and the increasing ecological issues, Case Study Analysis needs to alter its direction towards much healthier items. company had taken certain important steps regarding the environmental impacts of its products, however, these steps are not enough to end up the criticism over the company's duty towards social and environmental concerns. The needed to take particular tactical actions to alter the market position of its certain famous brand names and present Online Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business should utilize their power to shift the customer taste towards much healthier items to remove the restraints in the growth of food industry.

Vital Analysis

For the couple of years, customer food patterns have actually been altered significantly. The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of contemporary health techniques, the overall health of individuals in few years have actually been highly impacted. Currently about 1 billion of individuals In United States are obese and at least 300 countless them have obesity. Children likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health methods and modern-day methods to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of made food in the market explain the prevalence of the health concerns connected to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for creating worth for their customers.

Value Production at Watermill Ventures Case Study Help

Watermill Ventures Case Study Solution being a giant business in the food and drink industry, supplies high worth to its consumers by different ways. Case Study Analysis has a competitive advantage in providing its products far and broad worldwide. The business is provided in about 200 nations with a large number of well-known global brands.

Additionally, the company produces value for its consumers by methods of providing a great deal of tasty food products consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Watermill Ventures Case Study Help together with other giant food and drinks business create value for its customers by controling these ingredients in its products. Case Study Solution together with other giant companies has an interest in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business likewise creates worth by methods of including the healthy point in its items. The business has done certain efforts in order to supply healthy products and minimize the share of Watermill Ventures Case Study Solution in overall ecological destruction. Case Study Analysis has actually taken particular actions associated with the sustainability of people and environment including the 2009 statement of the ambitious goals and dedications connected to Case Study Analysis items, marketplace and the community.

All of these methods have actually been successful at producing worth for the Case Study Solution consumers. Increasing health associated issues have raised the criticism for Case Study Help.

Useful Function of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Market

Indeed, major food and beverage companies consisting of company, and so on can play a positive function in resolving social and ecological expenses connected with the market. The ecological costs associated with food and beverage market include the ecological devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a huge danger to the presence of humankind in future.

Significant cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and beverage business ought to play a positive role in dealing with these issues to remove their development restrictions connected to the criticism from the ecological communities.

The business ought to avoid usage of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental costs there are certain social expenses related to the food and beverage market which must be dealt with by the huge food and drink business to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social costs related to the industry includes the increasing health problems connected to obesity, heart problem, diabetes etc. Nevertheless, the giant business might play a positive function in attending to these problems.

The companies could move towards more healthy products by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which might result in lethal human illness. The companies could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few years.

Assessment of Sustainability at Watermill Ventures Case Study Help

There was a possible shift in the business technique and goals at Case Study Analysis. The new CEO was focused on purchasing healthier products for accomplishing sustainable development for the company along with offering much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced certain goals and dedications related to human sustainability and the ecological sustainability. Watermill Ventures Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand, the products of Quaker Oats included a number of components which were hazardous to health. These dangerous ingredients were not promoted which have actually become the base for criticism over the healthy brand names of Watermill Ventures Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Watermill Ventures Case Study Help has actually taken particular sustainability steps for its market places. Among significant examples in this regard is the Business's marketing strategy related to schools. The company markets only low calories and healthy beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health researchers to design certain healthy products.

Environmental Sustainability

In addition to the human sustainability, Watermill Ventures Case Study Analysis has actually taken numerous steps towards environmental sustainability. The company has actually devoted to various objectives connected to water, land, product packaging, environment change and community. In this regard, the company devoted to minimize its packaging by millions of tones to prevent high amount of wastes. The business has actually devoted to lower greenhouse gas emissions along with the achievement of performance in the energy use. business has likewise tried certain philanthropic activities consisting of a commitment to supply safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be identified that the company has taken numerous steps towards human and ecological sustainability. These actions are still not enough to accomplish the wanted commercial growth and to decrease the criticism over the social responsibility of Case Study Solution.


Particular long term strategic alternatives could be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would enable the business to achieve its objective of possible development and lower the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Watermill Ventures Case Study Help might take is to introduce a brand-new product line related to healthy food and beverages. The company should present a large range of much healthier items by utilizing its substantial research study and advancement expenses.


• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by compensation of the harmful items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The harmful items in the product portfolio might make the incorporation of healthy products fail to reduce criticism.
• Substantial expense of research study and development needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the possible development and minimize the criticism is to get the health associated companies at a high level. Investment in these type of business would permit Watermill Ventures Case Study Help to present a large variety of healthier products within a short time duration with no requirement of considerable research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are provided listed below:


• Saving of huge quantity of research study and development expenses for brand-new product development.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy products.


• The acquisition may not prove to alter the image of Watermill Ventures Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Watermill Ventures Case Study Solution is to replace all of its dangerous items with healthier products. This could be a substantial shift in the business strategy and the business model at business. The replacement of harmful products with much healthier products would completely alter the marketplace position of the company and would need a large number of essential steps to be taken. The advantages and disadvantages related to alternative 3 are provided listed below:


• Change of market position of Watermill Ventures Case Study Help
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty


• Risk of failure of the new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• Huge expense of research and advancement needed to develop brand-new healthy products.
• Worker may withstand over the change in the business design and service strategy.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems dealt with by the company and the existing market scenario, Watermill Ventures Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of substantial amount of research and development expenses for brand-new product development. Together with it, acquisitions would enable incorporation of brand-new products within two years together with the capability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need huge quantity of investment funds. The companies might not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Watermill Ventures Case Study Solution could prove to be successful in accomplishing the targets.

This Watermill Ventures case study is writen by : David A Garvin

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