Aol Europe Vs Freeserve (A) Case Study Help

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Aol Europe Vs Freeserve (A) Case Help

Aol Europe Vs Freeserve (A) Case Study Help is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Analysis is a prominent brand name in convenient treats, foods and drinks with its presence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere places. Furthermore, the company is doing efforts to make item advancement as its brand-new source of competitive benefit.
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The report includes a deep analysis of numerous aspects of the social obligations of significant companies in the food and drink industry in basic, and Case Help in particular. It also provides an analysis of the growing health and ecological problems consisting of weight problems, heart diseases, environmental destruction etc. in the Western nations and the role of the companies in the food and beverage market to attend to these concerns. The report likewise supplies an assessment of the extent of sustainability and CSR in the Aol Europe Vs Freeserve (A) Case Study Solution's business strategy along with the decision of how Case Study Solution produces value for its customers. The report also provides specific strategic alternatives for business to integrate the criticism over its social responsibility with particular recommendations and an execution strategy.

Problems Recognition

The huge food and beverage business was going through a criticism over its obligation towards various social and environmental issues including; weight problems, heart problem, environmental devastation etc. These criticisms lead, to reassess about the corporate strategy of Aol Europe Vs Freeserve (A) Case Study Analysis. The David B Yoffie has recognized that the general society, the way of life of individuals and the people at whole have actually been altered now. In this situation with increasing patterns towards healthier products and the increasing ecological issues, Case Study Analysis should alter its instructions towards much healthier products. company had taken certain essential actions regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental problems. The needed to take particular tactical steps to change the market position of its specific famous brand names and present Online Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Help and other food and drink companies must use their power to shift the consumer taste towards healthier products to get rid of the constraints in the growth of food market.

Crucial Analysis

The shift from the usage of natural food to made food has actually highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of made food in the market explain the frequency of the health concerns related to food system. These problems are indirectly the outcome of various practices of the food and drink business for developing worth for their consumers.

Worth Development at Aol Europe Vs Freeserve (A) Case Study Analysis

Aol Europe Vs Freeserve (A) Case Study Help being a huge company in the food and beverage industry, supplies high value to its customers by various methods. Case Study Solution has a competitive benefit in supplying its items far and wide worldwide. The company is presented in about 200 countries with a big number of popular global brands.

Additionally, the company produces value for its consumers by means of supplying large number of yummy food products including salt, fat and sugar, which are the components that are directly gotten in touch with the emotional core of the customer's brain. The Aol Europe Vs Freeserve (A) Case Study Analysis together with other giant food and drinks business create worth for its consumers by manipulating these components in its items. Case Study Solution together with other huge business has an interest in finding ways to increase the customer worth from its items through exploiting the vulnerability.

Along with it, the company likewise produces worth by methods of including the healthy point in its items. The business has actually done certain efforts in order to supply healthy products and reduce the share of Aol Europe Vs Freeserve (A) Case Study Help in general environmental devastation. Case Study Help has taken specific actions associated with the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Solution items, market and the neighborhood.

All of these means have actually been successful at developing worth for the business consumers. These methods have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the company products for developing consumer value faces high quantity of criticism. These active ingredients are the primary cause of particular fatal illness in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related issues have actually raised the criticism for Aol Europe Vs Freeserve (A) Case Study Help.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Associated with the Industry

Major food and beverage business consisting of Aol Europe Vs Freeserve (A) Case Study Analysis etc. can play an useful function in attending to social and environmental costs associated with the industry. The ecological expenses related to food and drink industry consist of the environmental destruction due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a big threat to the existence of humankind in future.

Significant reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Food and beverage business must play an useful function in attending to these concerns to remove their growth restraints related to the criticism from the environmental communities.

In order to attend to these issues, the business could either minimize their usage of nitrogen rich active ingredients or take particular actions to decrease the quantity of nitrogen in the total environment. The companies ought to prevent usage of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the business could likewise buy decreasing greenhouse gas emissions worldwide. For instance, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Together with the eco-friendly costs there are particular social costs associated with the food and beverage market which should be attended to by the giant food and beverage companies to achieve the industry development and to avoid the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health concerns related to weight problems, cardiovascular disease, diabetes and so on. The giant business could play a constructive function in addressing these issues.

The companies might move towards more healthy products by reducing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The business could likewise do efforts to shift consumer tastes towards healthy products as they have managed the consumer taste for few decades.

Examination of Sustainability at Aol Europe Vs Freeserve (A) Case Study Analysis

There was a potential shift in the business technique and goals at Case Study Solution. The new CEO was concentrated on buying healthier products for attaining sustainable development for the business in addition to offering much healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats included a number of components which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Aol Europe Vs Freeserve (A) Case Study Analysis has taken particular sustainability actions for its market locations. One of major examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and healthy drinks options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and advancement spending plan and has actually presented an army of health scientists to design specific healthy products.

Ecological Sustainability

Along with the human sustainability, Aol Europe Vs Freeserve (A) Case Study Solution has taken several actions towards environmental sustainability. The business has devoted to numerous objectives related to water, land, packaging, environment change and community. In this regard, the business committed to decrease its product packaging by countless tones to avoid high amount of wastages. The company has actually dedicated to lower greenhouse gas emissions along with the achievement of performance in the energy usage. company has actually also attempted specific humanitarian activities including a commitment to offer safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken numerous actions towards human and environmental sustainability. These steps are still not sufficient to accomplish the preferred industrial growth and to minimize the criticism over the social responsibility of Case Study Analysis.


Specific long term strategic alternatives could be obtained for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would make it possible for the business to attain its objective of prospective development and decrease the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and risks related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first step that Aol Europe Vs Freeserve (A) Case Study Help could take is to introduce a new product line related to healthy food and beverages. The business needs to present a large variety of healthier products by using its significant research study and advancement expenses.


• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by compensation of the dangerous items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.
• Substantial cost of research study and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of business would permit Aol Europe Vs Freeserve (A) Case Study Analysis to introduce a big variety of healthier items within a brief time duration with no need of significant research study and development expenses. The advantages and disadvantages associated with alternative 3 are given below:


• Conserving of big quantity of research and development costs for new product development.
• Incorporation of new products within two years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social obligation by payment of the harmful products with healthy products.


• The acquisition may not show to alter the image of Aol Europe Vs Freeserve (A) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of harmful items.
• The dangerous items in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Aol Europe Vs Freeserve (A) Case Study Help is to change all of its harmful items with healthier products. This could be a huge shift in the business technique and the business design at business. The replacement of harmful products with much healthier products would totally alter the market position of the business and would require a a great deal of necessary actions to be taken. The pros and cons connected to alternative 3 are offered listed below:


• Change of market position of Aol Europe Vs Freeserve (A) Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social responsibility


• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier items due to the addictive nature of harmful products.
• Substantial expense of research and development required to construct new healthy items.
• Worker might withstand over the modification in the business design and organisation method.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems faced by the company and the present industry scenario, Aol Europe Vs Freeserve (A) Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to conserve of huge amount of research study and development expenses for brand-new item development. In addition to it, acquisitions would allow incorporation of new products within 2 years in addition to the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need big amount of financial investment funds. The companies might not be able to minimize the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Aol Europe Vs Freeserve (A) Case Study Help might prove to be successful in attaining the targets.

This Aol Europe Vs Freeserve (A) case study is writen by : David B Yoffie

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