Aol Europe Vs Freeserve (B) Case Study Help

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Aol Europe Vs Freeserve (B) Case Analysis

Aol Europe Vs Freeserve (B) Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink market. business is a prominent brand name in practical snacks, foods and beverages with its presence in about 200 countries.
Case Study Solution
The report consists of a deep analysis of different elements of the social obligations of significant companies in the food and beverage market in basic, and business in particular. The report likewise provides an evaluation of the level of sustainability and CSR in the Aol Europe Vs Freeserve (B) Case Study Help's organisation strategy along with the decision of how Case Study Analysis produces value for its customers.

Issues Identification

Case Study Solution had actually taken certain essential steps concerning the environmental effects of its products, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly issues. This is needed to take certain tactical steps to alter the market position of its certain well-known brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and beverage companies should use their power to move the customer taste towards healthier items to get rid of the restrictions in the growth of food industry.

Crucial Analysis

For the couple of decades, customer food patterns have been changed drastically. The shift from using healthy food to produced food has actually highly affected the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of individuals in couple of years have actually been highly affected. Presently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have obesity. Kids likewise facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and modern ways to control obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information connected to the health concerns with the incorporation of manufactured food in the market discuss the occurrence of the health issues connected to food system. These issues are indirectly the result of numerous practices of the food and drink companies for creating value for their customers.

Value Creation at Aol Europe Vs Freeserve (B) Case Study Solution

Aol Europe Vs Freeserve (B) Case Study Solution being a huge company in the food and drink industry, provides high worth to its customers by various means. Case Study Solution has a competitive advantage in providing its items far and broad worldwide. The business is presented in about 200 nations with a big number of well-known global brand names.

The company creates worth for its customers by means of offering large number of tasty food products including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the customer's brain. The Aol Europe Vs Freeserve (B) Case Study Solution in addition to other giant food and drinks companies create worth for its consumers by controling these active ingredients in its items. Case Study Help together with other giant companies has an interest in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the company also produces value by means of integrating the healthy point in its products. The business has actually done specific efforts in order to provide healthy products and decrease the share of Aol Europe Vs Freeserve (B) Case Study Solution in general environmental destruction. Case Study Analysis has taken specific steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments related to Case Study Analysis items, market and the community.

All of these means have achieved success at creating worth for the company customers. These means have likewise lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for creating consumer value faces high quantity of criticism. These active ingredients are the primary reason for certain deadly diseases in human consisting of obesity, diabetes, heart diseases and so on. Increasing health related concerns have raised the criticism for Aol Europe Vs Freeserve (B) Case Study Solution.

Positive Function of Major Food and Drink Business in Addressing Social and Ecological Expenses Related To the Industry

Significant food and beverage business including Aol Europe Vs Freeserve (B) Case Study Solution and so on can play a positive role in dealing with social and eco-friendly expenses associated with the market. The ecological costs connected to food and drink market include the environmental devastation due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big threat to the existence of humankind in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. Food and drink companies ought to play a positive role in resolving these concerns to eliminate their development restraints related to the criticism from the ecological communities.

The business need to prevent usage of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental expenses there are particular social costs connected with the food and beverage industry which need to be addressed by the giant food and beverage companies to achieve the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the market consists of the increasing health concerns associated with weight problems, heart disease, diabetes and so on. Nevertheless, the giant companies might play a positive function in attending to these concerns.

The companies could move towards more healthy products by lowering the amount of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human diseases. Along with it, the companies must use more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The companies might also do efforts to move consumer tastes towards healthy items as they have actually managed the consumer taste for couple of decades. In this method the huge food and drink business could play a positive function in dealing with social and environmental costs associated with the market.

Evaluation of Sustainability at Aol Europe Vs Freeserve (B) Case Study Analysis

There was a possible shift in the corporate method and objectives at Case Study Analysis. The new CEO was concentrated on investing in much healthier items for accomplishing sustainable growth for the company in addition to offering healthier future for individuals and the world both. Under the new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed specific objectives and dedications related to human sustainability and the ecological sustainability. Aol Europe Vs Freeserve (B) Case Study Analysis got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Help's healthy brand name, the products of Quake Oats included several components which were harmful to health. These dangerous components were not advertised which have actually ended up being the base for criticism over the healthy brand names of Aol Europe Vs Freeserve (B) Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Aol Europe Vs Freeserve (B) Case Study Help has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Company's marketing method associated to schools. The business markets just low calories and healthy beverages choices in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health researchers to design certain healthy products.

Ecological Sustainability

In this regard, the company devoted to decrease its packaging by millions of tones to avoid high amount of wastes. The company has actually committed to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be figured out that the business has taken numerous actions towards human and ecological sustainability. These steps are still not enough to accomplish the wanted commercial growth and to reduce the criticism over the social duty of Case Study Analysis.


Particular long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would enable the company to accomplish its objective of possible growth and minimize the criticism over the business. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Aol Europe Vs Freeserve (B) Case Study Solution might take is to introduce a new product line related to healthy food and beverages. The company needs to present a large range of much healthier items by utilizing its substantial research study and development expenditures.


• Capability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the dangerous products with healthy products.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to decrease criticism.
• Substantial cost of research study and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the potential development and minimize the criticism is to obtain the health related business at a high level. Investment in these kind of companies would permit Aol Europe Vs Freeserve (B) Case Study Analysis to introduce a large variety of much healthier items within a short time duration without any requirement of considerable research and advancement expenditures. The pros and cons associated with alternative 3 are offered below:


• Conserving of substantial quantity of research study and development costs for new item development.
• Incorporation of new items within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation by payment of the hazardous items with healthy products.


• The acquisition might not show to change the image of Aol Europe Vs Freeserve (B) Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Aol Europe Vs Freeserve (B) Case Study Analysis is to replace all of its dangerous items with healthier products. This could be a big shift in business technique and the business design at company. The replacement of hazardous items with much healthier products would entirely change the marketplace position of the business and would need a large number of needed steps to be taken. The benefits and drawbacks connected to alternative 3 are given listed below:


• Modification of market position of Aol Europe Vs Freeserve (B) Case Study Solution
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• Huge cost of research study and advancement needed to develop brand-new healthy products.
• Employee may withstand over the modification in business design and organisation strategy.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, problems faced by the company and the existing market scenario, Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of huge quantity of research and advancement costs for brand-new item development. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target big number of customers.

This Aol Europe Vs Freeserve (B) case study is writen by : David B Yoffie

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