Aol Europe Vs Freeserve (B) Case Study Solution

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Aol Europe Vs Freeserve (B) Case Help

Aol Europe Vs Freeserve (B) Case Study Analysis is a popular name of a New york city based, world's leading organization in the food and drink market. Case Study Help is a prominent brand name in convenient snacks, foods and drinks with its existence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its capability to market the product at far and wide locations. Additionally, the company is doing efforts to make item advancement as its new source of competitive advantage.
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The report includes a deep analysis of various elements of the social duties of major companies in the food and beverage industry in general, and Case Analysis in specific. It likewise offers an analysis of the growing health and environmental issues consisting of weight problems, cardiovascular disease, ecological devastation and so on in the Western nations and the role of the business in the food and beverage market to deal with these problems. The report likewise supplies an examination of the level of sustainability and CSR in the Aol Europe Vs Freeserve (B) Case Study Solution's service method together with the decision of how Case Study Solution creates value for its consumers. The report likewise offers certain tactical options for company to incorporate the criticism over its social duty with particular recommendations and an application strategy.

Issues Identification

Case Study Help had actually taken specific crucial steps relating to the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and ecological issues. This is required to take certain strategic steps to alter the market position of its specific famous brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink companies must use their power to move the customer taste towards healthier products to get rid of the restraints in the development of food industry.

Important Analysis

For the couple of decades, customer food patterns have actually been changed considerably. The shift from using health food to produced food has actually extremely affected the health of the consumers. Despite of the discovery of modern health methods, the general health of people in few years have been highly impacted. Presently about 1 billion of individuals In US are obese and at least 300 million of them have obesity. Children likewise dealing with the issue of obesity. The ratios of weight problems in 1980s are rather various from the current ratios. Despite of discovery of health methods and contemporary methods to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market discuss the prevalence of the health problems associated with food system. These issues are indirectly the outcome of various practices of the food and drink companies for producing worth for their customers.

Value Production at Aol Europe Vs Freeserve (B) Case Study Help

Aol Europe Vs Freeserve (B) Case Study Analysis being a huge company in the food and beverage market, offers high worth to its customers by numerous ways. Case Study Help has a competitive advantage in supplying its items far and wide internationally. The business is presented in about 200 countries with a big number of popular global brand names.

The company produces worth for its customers by means of offering big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly linked with the psychological core of the customer's brain. The Aol Europe Vs Freeserve (B) Case Study Help in addition to other huge food and drinks companies create worth for its customers by manipulating these components in its products. Case Study Help in addition to other giant companies is interested in discovering ways to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the company also produces value by methods of including the healthy point in its products. The business has done certain efforts in order to offer healthy products and minimize the share of Aol Europe Vs Freeserve (B) Case Study Help in overall environmental destruction. Case Study Help has taken certain actions connected to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments related to Case Study Solution items, marketplace and the community.

All of these ways have been successful at producing value for the company consumers. These methods have also lead to the increased ecological issues and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business items for developing consumer worth deals with high amount of criticism. These active ingredients are the main reason for specific deadly diseases in human including weight problems, diabetes, heart diseases etc. Increasing health associated problems have raised the criticism for Aol Europe Vs Freeserve (B) Case Study Solution.

Positive Function of Significant Food and Beverage Companies in Addressing Social and Ecological Expenses Associated with the Market

Indeed, significant food and beverage business including business, etc. can play an useful function in addressing social and environmental expenses associated with the market. The ecological expenses connected to food and beverage market include the ecological devastation due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which might be a huge hazard to the existence of humanity in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and beverage companies should play a positive function in attending to these issues to eliminate their growth restrictions related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the companies might either lower their use of nitrogen abundant ingredients or take certain steps to minimize the quantity of nitrogen in the total environment. The companies need to avoid use of nitrogen fertilizers and need to seek the products of those farmers that do not utilize fertilizers for their crop. The companies could also invest in decreasing greenhouse gas emissions worldwide. For instance, the companies might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Together with the environmental expenses there are certain social costs associated with the food and drink industry which must be addressed by the giant food and drink companies to attain the market growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry consists of the increasing health problems connected to obesity, heart disease, diabetes etc. Nevertheless, the giant companies might play a constructive function in dealing with these problems.

The business could move towards healthier items by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which could lead to lethal human illness. In addition to it, the business ought to utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business might likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few years. In this method the huge food and beverage companies could play a positive role in attending to social and ecological costs related to the industry.

Evaluation of Sustainability at Aol Europe Vs Freeserve (B) Case Study Help

There was a possible shift in the business technique and objectives at Case Study Solution. The new CEO was concentrated on purchasing much healthier items for accomplishing sustainable development for the company along with offering much healthier future for the people and the world both. Under the new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The company revealed specific goals and dedications related to human sustainability and the environmental sustainability. Aol Europe Vs Freeserve (B) Case Study Solution acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various healthier products in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand name, the items of Quake Oats included a number of ingredients which were harmful to health. These dangerous ingredients were not marketed which have ended up being the base for criticism over the healthy brands of Aol Europe Vs Freeserve (B) Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Aol Europe Vs Freeserve (B) Case Study Solution has actually taken specific sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and nutritious beverages choices in schools.
Case Study Analysis
Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health scientists to create particular healthy items.

Environmental Sustainability

In this regard, the business dedicated to decrease its product packaging by millions of tones to avoid high amount of wastages. The company has devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be figured out that the business has taken a number of steps towards human and ecological sustainability. However these actions are still not sufficient to achieve the preferred industrial development and to lower the criticism over the social obligation of Aol Europe Vs Freeserve (B) Case Study Solution.


Specific long term tactical options might be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the company to achieve its goal of potential growth and decrease the criticism over the business. Moreover, the options could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Aol Europe Vs Freeserve (B) Case Study Help could take is to introduce a new item line related to healthy food and drinks. The company must introduce a wide variety of healthier items by utilizing its substantial research study and advancement expenses.


• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful products with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous products.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge cost of research and advancement required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential growth and lower the criticism is to get the health associated companies at a high level. Financial investment in these kind of business would allow Aol Europe Vs Freeserve (B) Case Study Analysis to introduce a big variety of much healthier items within a short time period with no requirement of considerable research study and advancement expenses. The pros and cons related to alternative 3 are given listed below:


• Saving of substantial quantity of research and development expenses for new product development.
• Incorporation of new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social obligation by payment of the hazardous products with healthy items.


• The acquisition might not show to change the image of Aol Europe Vs Freeserve (B) Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Aol Europe Vs Freeserve (B) Case Study Help is to change all of its harmful products with healthier items. The replacement of hazardous products with much healthier items would totally alter the market position of the business and would require a large number of necessary actions to be taken.


• Change of market position of Aol Europe Vs Freeserve (B) Case Study Help
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility


• Threat of failure of the new products in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• Big expense of research and development required to construct brand-new healthy products.
• Staff member might withstand over the modification in business model and service technique.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, problems faced by the business and the current market scenario, Aol Europe Vs Freeserve (B) Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of big quantity of research study and advancement costs for brand-new item advancement. In addition to it, acquisitions would enable incorporation of new products within 2 years together with the capability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would need huge amount of financial investment funds. Moreover, the companies may not have the ability to lower the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing projects, Aol Europe Vs Freeserve (B) Case Study Solution could show to be effective in accomplishing the targets.

This Aol Europe Vs Freeserve (B) case study is writen by : David B Yoffie

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