Aol Europe Vs Freeserve (C) Case Study Analysis

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Aol Europe Vs Freeserve (C) Case Help

Aol Europe Vs Freeserve (C) Case Study Solution is a widely known name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand in hassle-free snacks, foods and beverages with its existence in about 200 nations.

The report includes a deep analysis of different aspects of the social duties of major business in the food and drink market in basic, and company in specific. The report also supplies an assessment of the degree of sustainability and CSR in the Aol Europe Vs Freeserve (C) Case Study Solution's business strategy along with the decision of how Case Study Help produces value for its customers.

Issues Recognition

Case Study Solution had taken certain crucial steps concerning the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's obligation towards social and environmental problems. This is needed to take certain tactical steps to change the market position of its certain famous brands and present Case Study Solution as a company producing healthy items in the market. In this regard, business and other food and drink business should utilize their power to move the customer taste towards much healthier items to get rid of the restraints in the growth of food industry.

Crucial Analysis

For the couple of years, consumer food patterns have been altered dramatically. The shift from the use of healthy food to manufactured food has highly impacted the health of the customers. Despite of the discovery of contemporary health techniques, the total health of people in few decades have been extremely affected. Currently about 1 billion of the people In United States are obese and at least 300 countless them have obesity. Children also facing the issue of weight problems. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern-day ways to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health issues with the incorporation of produced food in the market discuss the prevalence of the health problems related to food system. These issues are indirectly the result of numerous practices of the food and drink companies for producing value for their customers.

Worth Development at Aol Europe Vs Freeserve (C) Case Study Solution

Aol Europe Vs Freeserve (C) Case Study Solution being a giant business in the food and drink market, supplies high worth to its consumers by numerous ways. Worth creation in the food and drink market is done through 2 methods i.e. taste and availability of the product. Case Study Help has a competitive benefit in providing its items far and wide worldwide. Its marketing capability makes it able to target a big base of customers. The company exists in about 200 nations with a large number of well-known global brands. The far and wide presence of the company items supplies high worth to customers.

The company produces worth for its consumers by means of providing big number of delicious food products consisting of salt, fat and sugar, which are the ingredients that are directly linked with the psychological core of the customer's brain. The Aol Europe Vs Freeserve (C) Case Study Analysis together with other huge food and beverages companies develop value for its customers by controling these components in its items. Case Study Help along with other giant companies has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the business also produces value by methods of including the healthy point in its products. The company has actually done specific efforts in order to offer healthy items and decrease the share of Aol Europe Vs Freeserve (C) Case Study Analysis in general environmental devastation. Case Study Help has actually taken specific actions related to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and commitments associated with Case Study Help products, market and the neighborhood.

All of these methods have actually been successful at creating worth for the company customers. Nevertheless, these means have likewise lead to the increased environmental issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business products for developing customer worth deals with high quantity of criticism. These active ingredients are the primary cause of certain lethal diseases in human including obesity, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for Aol Europe Vs Freeserve (C) Case Study Analysis.

Constructive Role of Major Food and Beverage Companies in Attending To Social and Ecological Costs Connected With the Industry

Indeed, major food and beverage business including company, and so on can play a positive role in dealing with social and eco-friendly costs associated with the market. The eco-friendly costs connected to food and beverage industry include the ecological devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a huge threat to the presence of mankind in future.

Significant reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Food and drink companies should play a constructive function in dealing with these concerns to eliminate their development restraints related to the criticism from the ecological neighborhoods.

The companies ought to prevent use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly expenses there are specific social costs associated with the food and beverage market which should be attended to by the huge food and beverage business to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the market includes the increasing health problems related to weight problems, cardiovascular disease, diabetes and so on. Nevertheless, the giant business might play an useful function in dealing with these problems.

The business might move towards more healthy products by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. Together with it, the business must use more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business could also do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for couple of years. In this way the huge food and beverage business might play a positive function in dealing with social and ecological costs associated with the industry.

Assessment of Sustainability at Aol Europe Vs Freeserve (C) Case Study Help

There was a prospective shift in the business strategy and goals at Case Study Help. The brand-new CEO was focused on purchasing much healthier items for achieving sustainable development for the company together with supplying healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced certain objectives and commitments related to human sustainability and the environmental sustainability. Aol Europe Vs Freeserve (C) Case Study Analysis got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce numerous healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand, the items of Quake Oats contained numerous ingredients which were dangerous to health. These harmful active ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of Aol Europe Vs Freeserve (C) Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Aol Europe Vs Freeserve (C) Case Study Solution has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and advancement budget and has actually introduced an army of health researchers to create particular healthy items.

Ecological Sustainability

Along with the human sustainability, Aol Europe Vs Freeserve (C) Case Study Analysis has taken numerous actions towards ecological sustainability. The business has actually devoted to various objectives connected to water, land, product packaging, environment change and community. In this regard, the company committed to decrease its product packaging by countless tones to prevent high amount of wastes. Additionally, the company has dedicated to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. business has actually likewise attempted specific philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be identified that the company has actually taken several steps towards human and environmental sustainability. These actions are still not enough to achieve the wanted industrial growth and to decrease the criticism over the social responsibility of Case Study Solution.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the company to attain its goal of prospective development and decrease the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Aol Europe Vs Freeserve (C) Case Study Analysis might take is to present a brand-new product line associated with healthy food and drinks. The business has actually already presented certain heath related brands, but, the number of these brand names in its portfolio is not prospective to decrease the criticism and attain prospective development. The business should introduce a large variety of much healthier items by utilizing its considerable research and development expenses. The pros and cons connected to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the harmful products with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the possible growth and lower the criticism is to acquire the health associated companies at a high level. Investment in these type of companies would enable Aol Europe Vs Freeserve (C) Case Study Solution to introduce a large variety of much healthier items within a short time period without any need of considerable research and development expenditures. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Saving of substantial amount of research and development expenses for new product advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Aol Europe Vs Freeserve (C) Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of harmful products.
• The dangerous items in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Aol Europe Vs Freeserve (C) Case Study Help is to replace all of its dangerous items with healthier items. This could be a substantial shift in the business technique and business model at business. The replacement of hazardous items with healthier products would entirely alter the marketplace position of the company and would need a large number of needed actions to be taken. The pros and cons related to alternative 3 are provided below:

Pros:

• Modification of market position of Aol Europe Vs Freeserve (C) Case Study Solution
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• Substantial expense of research and development needed to build brand-new healthy products.
• Employee might resist over the modification in the business model and service technique.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the present industry circumstance, Aol Europe Vs Freeserve (C) Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of huge quantity of research and advancement costs for new product advancement. Together with it, acquisitions would enable incorporation of new items within two years together with the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require substantial quantity of financial investment funds. Furthermore, the companies may not be able to lower the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Aol Europe Vs Freeserve (C) Case Study Solution could prove to be successful in accomplishing the targets.

This Aol Europe Vs Freeserve (C) case study is writen by : David B Yoffie

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