Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution

Home >> David B Yoffie >> Case Flash Forward Cola Wars Continue Coca-Cola

Case Flash Forward Cola Wars Continue Coca-Cola Case Analysis

Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage industry. business is a leading brand in practical treats, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of various aspects of the social responsibilities of major companies in the food and drink industry in general, and business in particular. The report likewise supplies an examination of the extent of sustainability and CSR in the Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis's business technique along with the determination of how Case Study Analysis produces worth for its customers.

Issues Identification

Case Study Analysis had actually taken particular vital actions regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. This is required to take particular strategic actions to alter the market position of its certain popular brands and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and beverage business must use their power to move the consumer taste towards much healthier products to eliminate the constraints in the growth of food market.

Critical Analysis

The shift from the use of natural food to produced food has extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and beverage business for producing worth for their consumers.

Worth Creation at Case Flash Forward Cola Wars Continue Coca-Cola Case Study Help

Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution being a giant company in the food and drink market, offers high value to its customers by different ways. Value creation in the food and beverage market is done through 2 methods i.e. taste and schedule of the item. Case Study Analysis has a competitive benefit in supplying its products everywhere worldwide. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 countries with a large number of well-known worldwide brands. The far and wide presence of the company products provides high value to consumers.

Additionally, the business creates worth for its customers by methods of offering large number of yummy foodstuff including salt, fat and sugar, which are the components that are straight gotten in touch with the psychological core of the consumer's brain. The Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution along with other giant food and beverages business develop worth for its customers by manipulating these active ingredients in its products. Case Study Analysis along with other huge business is interested in discovering ways to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company likewise creates worth by ways of including the healthy point in its products. The business has done specific efforts in order to provide healthy items and minimize the share of Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis in total ecological destruction. Case Study Help has taken particular steps connected to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Help products, market and the neighborhood.

All of these ways have been successful at producing worth for the Case Study Solution customers. Increasing health related issues have actually raised the criticism for Case Study Analysis.

Constructive Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Market

Indeed, major food and drink business including business, and so on can play a constructive role in attending to social and environmental costs related to the industry. The ecological costs associated with food and beverage industry consist of the ecological devastation due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big hazard to the existence of humanity in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and drink companies ought to play a constructive function in addressing these problems to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

In order to deal with these concerns, the companies might either reduce their use of nitrogen rich components or take specific steps to reduce the amount of nitrogen in the overall environment. The business need to prevent usage of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. The companies might also invest in minimizing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the environmental expenses there are specific social expenses associated with the food and beverage industry which should be attended to by the huge food and drink business to achieve the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health issues connected to obesity, heart problem, diabetes and so on. Nevertheless, the huge companies could play a constructive role in attending to these issues.

The companies could move towards healthier products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Along with it, the business ought to use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move consumer tastes towards healthy products as they have managed the customer taste for couple of years. In this method the giant food and beverage companies could play a constructive role in resolving social and eco-friendly expenses associated with the industry.

Examination of Sustainability at Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Help. The brand-new CEO was focused on buying healthier items for attaining sustainable growth for the business along with supplying much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the products of Quaker Oats contained numerous active ingredients which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Case Flash Forward Cola Wars Continue Coca-Cola Case Study Help has taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing method related to schools. The business markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The company has actually increased its research and advancement budget and has introduced an army of health researchers to create particular healthy items.

Environmental Sustainability

Along with the human sustainability, Case Flash Forward Cola Wars Continue Coca-Cola Case Study Help has actually taken numerous steps towards environmental sustainability. The business has dedicated to various objectives related to water, land, product packaging, climate change and community. In this regard, the company dedicated to reduce its packaging by countless tones to prevent high quantity of wastages. Furthermore, the company has actually committed to reduce greenhouse gas emissions together with the achievement of efficiency in the energy use. company has actually also tried specific humanitarian activities consisting of a commitment to provide safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be identified that the company has actually taken numerous steps towards human and environmental sustainability. These actions are still not sufficient to accomplish the desired industrial development and to decrease the criticism over the social duty of Case Study Solution.

Alternatives

Certain long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would enable the business to accomplish its objective of prospective growth and decrease the criticism over the company. Additionally, the options could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks associated with the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Case Flash Forward Cola Wars Continue Coca-Cola Case Study Help could take is to introduce a new product line associated with healthy food and beverages. Although, the company has already introduced specific heath associated brands, but, the number of these brands in its portfolio is not prospective to decrease the criticism and accomplish prospective development. The company needs to present a large range of healthier items by using its significant research and advancement expenditures. The pros and cons associated with the introduction of a healthy product line in the portfolio are given listed below:

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to lower criticism.
• Huge expense of research and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the possible growth and minimize the criticism is to acquire the health associated companies at a high level. Financial investment in these kind of companies would allow Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution to present a big variety of much healthier items within a short time duration with no requirement of significant research and advancement expenditures. The pros and cons connected to alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research and advancement expenses for brand-new item advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy products.

Cons:

• The acquisition may not show to alter the image of Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of dangerous products.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution is to replace all of its harmful products with much healthier products. The replacement of harmful products with healthier items would completely alter the market position of the business and would require a large number of necessary actions to be taken.

Pros:

• Modification of market position of Case Flash Forward Cola Wars Continue Coca-Cola Case Study Solution
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of harmful products.
• Huge cost of research study and advancement needed to construct brand-new healthy products.
• Worker may resist over the change in the business model and organisation technique.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the existing market circumstance, Case Flash Forward Cola Wars Continue Coca-Cola Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of big amount of research and development expenses for brand-new item development. In addition to it, acquisitions would permit incorporation of new products within two years along with the ability to target a great deal of consumers. Moreover, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would require big amount of investment funds. The organizations might not be able to decrease the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Case Flash Forward Cola Wars Continue Coca-Cola Case Study Help might show to be successful in attaining the targets.

This Case Flash Forward Cola Wars Continue Coca-Cola case study is writen by : David B Yoffie

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations