Cola Wars Continue Coke And Pepsi In 2006 Case Study Help

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Cola Wars Continue Coke And Pepsi In 2006 Case Help

Cola Wars Continue Coke And Pepsi In 2006 Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and beverage market. business is a leading brand name in convenient treats, foods and drinks with its existence in about 200 nations.

The report contains a deep analysis of numerous elements of the social duties of major business in the food and beverage industry in general, and Case Analysis in particular. It also offers an analysis of the growing health and environmental problems including obesity, heart diseases, environmental devastation etc. in the Western nations and the function of the companies in the food and drink market to address these concerns. The report also offers an examination of the extent of sustainability and CSR in the Cola Wars Continue Coke And Pepsi In 2006 Case Study Analysis's business technique along with the determination of how Case Study Help creates worth for its consumers. Furthermore, the report likewise provides particular strategic alternatives for Case Solution to integrate the criticism over its social obligation with particular recommendations and an implementation strategy.

Issues Identification

Case Study Analysis had taken particular essential steps concerning the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. This is needed to take certain strategic steps to alter the market position of its certain popular brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and beverage business need to use their power to shift the consumer taste towards much healthier products to eliminate the restrictions in the development of food market.

Vital Analysis

For the few years, consumer food patterns have actually been changed significantly. The shift from using natural food to produced food has extremely affected the health of the customers. Despite of the discovery of modern health techniques, the overall health of individuals in couple of decades have been extremely affected. Currently about 1 billion of the people In United States are obese and a minimum of 300 countless them have weight problems. Kids also dealing with the problem of obesity. The ratios of obesity in 1980s are quite various from the current ratios. Despite of discovery of health techniques and contemporary methods to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health concerns associated with food system. These concerns are indirectly the outcome of different practices of the food and beverage business for developing worth for their consumers.

Worth Production at Cola Wars Continue Coke And Pepsi In 2006 Case Study Help

Cola Wars Continue Coke And Pepsi In 2006 Case Study Help being a huge company in the food and drink market, offers high worth to its clients by different ways. Value creation in the food and drink market is done through 2 ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its items everywhere worldwide. Its marketing capability makes it able to target a big base of customers. The business exists in about 200 nations with a a great deal of well-known global brand names. The far and wide existence of the company items provides high value to consumers.

Moreover, the business produces worth for its customers by ways of supplying a great deal of delicious food products consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The Cola Wars Continue Coke And Pepsi In 2006 Case Study Analysis along with other giant food and drinks companies create worth for its customers by controling these components in its items. Case Study Solution in addition to other giant companies has an interest in finding methods to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the company likewise creates worth by ways of integrating the healthy point in its products. The business has done certain efforts in order to provide healthy products and minimize the share of Cola Wars Continue Coke And Pepsi In 2006 Case Study Analysis in total environmental destruction. Case Study Help has actually taken certain steps associated with the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and dedications associated with Case Study Help items, marketplace and the community.

All of these methods have actually been effective at developing worth for the Case Study Analysis customers. Increasing health related problems have raised the criticism for Case Study Help.

Positive Function of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Market

Major food and beverage business consisting of Cola Wars Continue Coke And Pepsi In 2006 Case Study Solution and so on can play a positive role in resolving social and environmental expenses associated with the industry. The environmental costs connected to food and beverage market include the environmental destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a big danger to the existence of humanity in future.

Major cause of these environmental modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage business. Food and beverage business should play a positive function in resolving these problems to remove their growth restrictions related to the criticism from the environmental neighborhoods.

The companies ought to avoid use of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the environmental expenses there are particular social expenses connected with the food and drink market which need to be dealt with by the huge food and drink business to attain the market development and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns related to weight problems, heart disease, diabetes etc. Nevertheless, the giant companies might play a constructive function in addressing these problems.

The companies might move towards more healthy products by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. Along with it, the business must use more healthy components instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might also do efforts to move customer tastes towards healthy products as they have actually controlled the consumer taste for few years. In this method the huge food and drink companies could play a constructive function in attending to social and ecological costs associated with the market.

Examination of Sustainability at Cola Wars Continue Coke And Pepsi In 2006 Case Study Help

There was a potential shift in the business method and objectives at Case Study Help. The new CEO was focused on purchasing much healthier products for achieving sustainable development for the company along with offering much healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quake Oats contained several ingredients which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Cola Wars Continue Coke And Pepsi In 2006 Case Study Help has actually taken specific sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing strategy related to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has actually increased its research and development spending plan and has actually introduced an army of health scientists to design particular healthy products.

Environmental Sustainability

In this regard, the company devoted to lower its product packaging by millions of tones to avoid high amount of wastages. The company has actually devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be determined that the business has taken numerous actions towards human and environmental sustainability. These actions are still not enough to accomplish the desired commercial growth and to lower the criticism over the social responsibility of Case Study Analysis.

Alternatives

Certain long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would make it possible for the company to achieve its goal of possible growth and lower the criticism over the company. The alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the cost and threats related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The primary step that Cola Wars Continue Coke And Pepsi In 2006 Case Study Help might take is to introduce a new line of product associated with healthy food and beverages. Although, the company has currently presented certain heath associated brand names, however, the variety of these brands in its portfolio is not potential to lower the criticism and achieve possible development. For that reason, the business should present a wide variety of healthier products by using its considerable research study and advancement expenditures. The benefits and drawbacks associated with the intro of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to lower criticism.
• Substantial expense of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective growth and decrease the criticism is to acquire the health associated business at a high level. Financial investment in these kind of business would allow Cola Wars Continue Coke And Pepsi In 2006 Case Study Help to present a large variety of much healthier products within a short time period with no requirement of significant research study and advancement expenses. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Conserving of huge amount of research study and advancement costs for brand-new product development.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy products.

Cons:

• The acquisition may not prove to alter the image of Cola Wars Continue Coke And Pepsi In 2006 Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous items.
• The harmful items in the product portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cola Wars Continue Coke And Pepsi In 2006 Case Study Analysis is to replace all of its hazardous products with healthier products. This might be a huge shift in the business technique and the business design at company. The replacement of dangerous products with healthier items would entirely alter the marketplace position of the company and would require a a great deal of necessary steps to be taken. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Change of market position of Cola Wars Continue Coke And Pepsi In 2006 Case Study Solution
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of dangerous products.
• Big cost of research and advancement required to build brand-new healthy products.
• Worker might resist over the change in the business design and business strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the existing industry circumstance, Cola Wars Continue Coke And Pepsi In 2006 Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of big amount of research and advancement expenses for new product development. In addition to it, acquisitions would permit incorporation of new products within two years in addition to the ability to target large number of consumers. Additionally, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require huge quantity of investment funds. The companies might not be able to reduce the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might prove to be effective in attaining the targets.

This Cola Wars Continue Coke And Pepsi In 2006 case study is writen by : David B Yoffie

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