Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution

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Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Solution

Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink industry. Case Study Analysis is a leading brand name in practical treats, foods and beverages with its existence in about 200 countries. Major brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at far and wide locations. Additionally, the business is doing efforts to make item advancement as its brand-new source of competitive advantage.

The report includes a deep analysis of different elements of the social obligations of major companies in the food and beverage industry in basic, and business in specific. The report also provides an examination of the level of sustainability and CSR in the Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help's organisation technique along with the decision of how Case Study Solution produces value for its customers.

Problems Identification

The giant food and drink business was going through a criticism over its obligation towards various social and eco-friendly concerns including; weight problems, heart diseases, ecological destruction and so on. These criticisms lead, to reconsider about the business method of Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help. The David B Yoffie has actually understood that the general society, the way of life of people and the people at whole have been changed now. In this scenario with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Solution should change its instructions towards healthier products. company had actually taken specific vital actions concerning the environmental effects of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. The needed to take specific strategic actions to change the market position of its certain popular brands and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink business should utilize their power to move the customer taste towards healthier products to eliminate the constraints in the development of food industry.

Critical Analysis

For the few decades, consumer food patterns have been changed considerably. The shift from the use of health food to made food has extremely impacted the health of the customers. Despite of the discovery of modern health methods, the total health of individuals in couple of decades have actually been extremely affected. Presently about 1 billion of individuals In United States are obese and at least 300 million of them have weight problems. Kids likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are rather various from the existing ratios. Despite of discovery of health methods and contemporary ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of manufactured food in the market describe the frequency of the health concerns related to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for creating worth for their customers.

Worth Creation at Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution

Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution being a huge business in the food and drink industry, supplies high value to its clients by numerous means. Worth creation in the food and drink industry is done through 2 ways i.e. taste and availability of the product. Case Study Solution has a competitive benefit in supplying its products everywhere internationally. Its marketing capability makes it able to target a large base of consumers. The company is presented in about 200 countries with a a great deal of famous international brand names. The everywhere presence of the company items offers high worth to customers.

The business produces worth for its consumers by methods of supplying big number of yummy food items consisting of salt, fat and sugar, which are the ingredients that are directly connected with the emotional core of the consumer's brain. The Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help together with other huge food and drinks business develop value for its consumers by manipulating these ingredients in its items. Case Study Analysis in addition to other huge companies is interested in discovering methods to increase the customer worth from its products through making use of the vulnerability.

Together with it, the business likewise produces worth by means of integrating the healthy point in its products. The business has actually done particular efforts in order to provide healthy products and decrease the share of Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution in general environmental devastation. Case Study Solution has actually taken particular steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments related to Case Study Solution items, marketplace and the community.

All of these methods have been successful at developing value for the Case Study Help customers. Increasing health related issues have raised the criticism for Case Study Solution.

Positive Role of Major Food and Beverage Business in Addressing Social and Ecological Costs Related To the Market

Significant food and drink companies including Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help etc. can play an useful function in attending to social and ecological expenses associated with the market. The ecological expenses connected to food and drink industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big danger to the presence of humanity in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Therefore, food and beverage companies need to play an useful function in dealing with these problems to remove their growth restrictions connected to the criticism from the ecological neighborhoods.

In order to attend to these problems, the business could either decrease their use of nitrogen rich ingredients or take specific actions to reduce the amount of nitrogen in the overall environment. The companies should avoid usage of nitrogen fertilizers and should seek the products of those farmers that do not utilize fertilizers for their crop. Additionally, the business could also buy decreasing greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

In addition to the environmental costs there are certain social costs associated with the food and drink market which should be resolved by the giant food and beverage companies to achieve the industry growth and to prevent the criticism from the environmental communities. Social costs associated with the industry consists of the increasing health issues associated with weight problems, heart problem, diabetes etc. Nevertheless, the giant companies might play an useful function in addressing these problems.

The business could move towards more healthy products by reducing the amount of toxic compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Along with it, the business need to utilize more nutritious components rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could also do efforts to shift consumer tastes towards healthy products as they have controlled the consumer taste for few decades. In this method the huge food and drink companies could play a constructive role in attending to social and environmental costs related to the industry.

Assessment of Sustainability at Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Help. The brand-new CEO was concentrated on investing in healthier products for achieving sustainable growth for the company together with offering healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed certain objectives and dedications associated with human sustainability and the ecological sustainability. Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Solution obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present different much healthier products in its portfolio. Despite of being considered a Case Study Solution's healthy brand, the products of Quaker Oats included a number of ingredients which were hazardous to health. These harmful active ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help has actually taken particular sustainability actions for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The company has increased its research and development spending plan and has introduced an army of health researchers to develop particular healthy products.

Environmental Sustainability

In this regard, the business committed to decrease its product packaging by millions of tones to prevent high quantity of wastes. The company has committed to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the company has taken a number of actions towards human and ecological sustainability. These actions are still not sufficient to attain the wanted industrial development and to decrease the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the alternative would make it possible for the company to attain its objective of possible growth and minimize the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first action that Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help could take is to present a new product line related to healthy food and beverages. The business should present a broad range of healthier products by utilizing its substantial research and development expenses.

Pros:

• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social obligation by compensation of the harmful products with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Substantial cost of research and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential development and decrease the criticism is to obtain the health related business at a high level. Financial investment in these type of business would permit Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help to introduce a large variety of healthier products within a brief time duration without any need of significant research study and advancement expenses. The benefits and drawbacks related to alternative 3 are offered listed below:

Pros:

• Saving of huge amount of research and advancement expenses for new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.

Cons:

• The acquisition may not show to change the image of Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Analysis is to change all of its dangerous products with healthier items. This could be a substantial shift in business strategy and business design at business. The replacement of hazardous items with healthier products would completely change the marketplace position of the company and would need a large number of needed actions to be taken. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Help
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addicting nature of harmful products.
• Substantial expense of research and development required to construct brand-new healthy items.
• Worker may resist over the modification in the business model and company technique.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the current industry situation, Cola Wars Continue: Coke And Pepsi In The Twenty-First Century Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of substantial amount of research study and advancement expenses for new product development. Together with it, acquisitions would allow incorporation of new items within two years in addition to the ability to target large number of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would need big amount of investment funds. Moreover, the organizations might not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company might prove to be successful in attaining the targets.

This Cola Wars Continue: Coke And Pepsi In The Twenty-First Century case study is writen by : David B Yoffie

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