E Ink In 2008 Case Study Analysis

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E Ink In 2008 Case Solution

E Ink In 2008 Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage industry. Case Study Help is a prominent brand name in hassle-free treats, foods and beverages with its existence in about 200 nations. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the product at far and wide locations. Furthermore, the company is doing efforts to make product advancement as its new source of competitive benefit.
Case Study Solution
The report contains a deep analysis of numerous elements of the social responsibilities of significant business in the food and drink market in general, and company in specific. The report likewise provides an examination of the level of sustainability and CSR in the E Ink In 2008 Case Study Help's service method along with the determination of how Case Study Solution creates worth for its customers.

Concerns Identification

Case Study Help had actually taken specific vital steps concerning the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. This is needed to take certain tactical actions to change the market position of its specific well-known brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, company and other food and beverage business must utilize their power to shift the consumer taste towards healthier products to eliminate the constraints in the growth of food market.

Critical Analysis

The shift from the use of natural food to made food has extremely impacted the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market explain the prevalence of the health concerns related to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for producing worth for their customers.

Value Development at E Ink In 2008 Case Study Help

E Ink In 2008 Case Study Help being a huge business in the food and drink industry, supplies high worth to its consumers by different means. Value production in the food and beverage market is done through 2 ways i.e. taste and schedule of the product. Case Study Help has a competitive benefit in providing its products everywhere globally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 countries with a a great deal of well-known international brands. The far and wide presence of the company products offers high value to customers.

The company develops value for its customers by means of supplying large number of tasty food products including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The E Ink In 2008 Case Study Analysis along with other huge food and beverages companies create value for its consumers by manipulating these ingredients in its products. Case Study Analysis in addition to other giant companies is interested in finding methods to increase the customer value from its items through making use of the vulnerability.

In addition to it, the company likewise creates worth by ways of including the healthy point in its items. The business has done certain efforts in order to offer healthy items and reduce the share of E Ink In 2008 Case Study Solution in general ecological devastation. Case Study Help has taken particular actions connected to the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Help items, market and the neighborhood.

All of these means have succeeded at developing value for the business customers. However, these ways have also result in the increased environmental issues and the criticism over the business's function in increasing health and ecological difficulties. The incorporation of active ingredients like salt, fat and sugar in the company items for producing customer value deals with high amount of criticism. These components are the primary reason for specific lethal illness in human including obesity, diabetes, heart problem and so on. Increasing health related problems have actually raised the criticism for E Ink In 2008 Case Study Solution.

Positive Function of Significant Food and Beverage Business in Addressing Social and Ecological Costs Connected With the Market

Certainly, significant food and drink business including business, and so on can play a positive role in dealing with social and environmental costs connected with the market. The environmental expenses related to food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big hazard to the presence of humankind in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and drink companies. For that reason, food and beverage companies should play a positive function in resolving these concerns to eliminate their development constraints connected to the criticism from the ecological communities.

In order to address these concerns, the companies could either reduce their use of nitrogen rich active ingredients or take certain steps to decrease the quantity of nitrogen in the overall environment. The companies ought to prevent use of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. Furthermore, the business might likewise invest in minimizing greenhouse gas emissions worldwide. For instance, the companies could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Together with the eco-friendly costs there are particular social costs associated with the food and drink market which should be attended to by the huge food and drink business to attain the market growth and to avoid the criticism from the environmental neighborhoods. Social expenses associated with the market consists of the increasing health issues related to weight problems, heart problem, diabetes etc. The huge business could play an useful function in dealing with these issues.

The business might move towards more healthy items by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business could also do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for couple of years.

Evaluation of Sustainability at E Ink In 2008 Case Study Solution

There was a possible shift in the corporate method and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier items for attaining sustainable development for the company together with offering healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand, the products of Quaker Oats contained several components which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, E Ink In 2008 Case Study Solution has taken particular sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy related to schools. The business markets only low calories and nutritious beverages choices in schools.
Case Study Analysis
Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The business has actually increased its research study and development spending plan and has presented an army of health scientists to design particular healthy products.

Environmental Sustainability

In addition to the human sustainability, E Ink In 2008 Case Study Analysis has actually taken a number of actions towards environmental sustainability. The business has actually committed to various goals connected to water, land, packaging, environment change and community. In this regard, the company dedicated to lower its packaging by countless tones to prevent high amount of wastages. Additionally, the company has committed to minimize greenhouse gas emissions together with the accomplishment of effectiveness in the energy usage. company has actually likewise tried certain philanthropic activities consisting of a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it could be identified that the business has taken several actions towards human and environmental sustainability. Nevertheless these actions are still not enough to accomplish the desired commercial growth and to decrease the criticism over the social responsibility of E Ink In 2008 Case Study Help.


Particular long term tactical options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the truth that how the alternative would allow the business to accomplish its objective of possible development and lower the criticism over the business. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an option to be carried out together with the expense and risks associated with the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first action that E Ink In 2008 Case Study Help might take is to present a new product line related to healthy food and beverages. The business should present a large variety of healthier products by utilizing its significant research study and advancement expenses.


• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items fail to lower criticism.
• Big cost of research study and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the potential development and minimize the criticism is to obtain the health associated business at a high level. Investment in these kind of business would permit E Ink In 2008 Case Study Analysis to introduce a large variety of healthier products within a brief time duration with no need of significant research study and development expenditures. The benefits and drawbacks related to alternative 3 are provided listed below:


• Conserving of substantial quantity of research and advancement costs for new item development.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the harmful items with healthy products.


• The acquisition might not prove to change the image of E Ink In 2008 Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for E Ink In 2008 Case Study Solution is to replace all of its harmful items with healthier items. This might be a substantial shift in the business method and business design at company. The replacement of hazardous products with much healthier products would totally change the market position of the company and would need a a great deal of needed steps to be taken. The benefits and drawbacks related to alternative 3 are provided below:


• Modification of market position of E Ink In 2008 Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation


• Threat of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addictive nature of hazardous products.
• Big cost of research study and advancement needed to develop new healthy products.
• Staff member might withstand over the modification in business model and business method.
• Number of years required for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems faced by the business and the existing market scenario, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of huge quantity of research study and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target big number of customers.

This E Ink In 2008 case study is writen by : David B Yoffie

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