E Ink In 2008 Case Study Solution

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E Ink In 2008 Case Analysis

E Ink In 2008 Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. business is a prominent brand in practical treats, foods and drinks with its presence in about 200 countries.
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The report consists of a deep analysis of various elements of the social obligations of major business in the food and beverage market in basic, and business in particular. The report likewise offers an examination of the extent of sustainability and CSR in the E Ink In 2008 Case Study Solution's company technique along with the determination of how Case Study Solution develops worth for its customers.

Problems Identification

Case Study Analysis had taken particular essential steps relating to the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly problems. This is needed to take certain strategic actions to change the market position of its particular well-known brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, business and other food and beverage companies ought to use their power to shift the customer taste towards much healthier items to eliminate the restrictions in the growth of food industry.

Crucial Analysis

For the few decades, consumer food patterns have been changed dramatically. The shift from using healthy food to made food has actually extremely affected the health of the consumers. Despite of the discovery of modern-day health strategies, the overall health of people in couple of years have actually been highly impacted. Presently about 1 billion of the people In United States are obese and a minimum of 300 countless them have obesity. Children also facing the issue of weight problems. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health strategies and modern-day methods to control obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of made food in the market discuss the prevalence of the health problems connected to food system. These issues are indirectly the result of various practices of the food and drink companies for creating value for their customers.

Value Creation at E Ink In 2008 Case Study Analysis

E Ink In 2008 Case Study Solution being a giant company in the food and drink market, provides high worth to its clients by numerous methods. Value production in the food and beverage market is done through two methods i.e. taste and availability of the product. Case Study Solution has a competitive advantage in providing its products far and wide globally. Its marketing ability makes it able to target a big base of consumers. The business is presented in about 200 countries with a a great deal of famous worldwide brands. The far and wide presence of the business products supplies high value to customers.

Furthermore, the company produces value for its customers by ways of providing large number of tasty foodstuff including salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The E Ink In 2008 Case Study Solution together with other huge food and drinks companies produce value for its consumers by manipulating these active ingredients in its products. Case Study Analysis together with other huge business has an interest in finding ways to increase the customer value from its products through exploiting the vulnerability.

Along with it, the company likewise produces value by ways of integrating the healthy point in its items. The business has done specific efforts in order to offer healthy items and lower the share of E Ink In 2008 Case Study Help in total ecological destruction. Case Study Solution has taken certain steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments connected to Case Study Analysis products, marketplace and the neighborhood.

All of these means have actually succeeded at developing worth for the company consumers. These methods have also lead to the increased ecological issues and the criticism over the business's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business products for producing consumer worth faces high quantity of criticism. These ingredients are the primary reason for specific lethal illness in human including weight problems, diabetes, heart problem and so on. Increasing health associated problems have raised the criticism for E Ink In 2008 Case Study Analysis.

Useful Role of Major Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Market

Indeed, significant food and beverage business including business, etc. can play a constructive role in addressing social and environmental costs related to the industry. The eco-friendly costs related to food and beverage industry include the ecological devastation due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge danger to the presence of mankind in future.

Major reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and beverage business should play a positive role in dealing with these problems to eliminate their development restraints associated with the criticism from the ecological communities.

The business should avoid use of nitrogen fertilizers and must browse out the products of those farmers that do not use fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the environmental costs there are particular social costs connected with the food and drink market which should be addressed by the giant food and drink business to achieve the industry development and to prevent the criticism from the environmental communities. Social costs related to the market includes the increasing health issues associated with weight problems, heart disease, diabetes and so on. The giant companies could play a constructive function in resolving these concerns.

The business might move towards healthier items by lowering the amount of toxic substances in their processed foods i.e. dioxin, which could result in lethal human diseases. In addition to it, the companies must use more nutritious components rather than derivatives of Corn and Soy to increase number of calories from their products. The business could likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for couple of decades. In this way the giant food and drink companies might play a positive function in resolving social and environmental expenses related to the industry.

Assessment of Sustainability at E Ink In 2008 Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Help. The new CEO was concentrated on investing in healthier items for achieving sustainable growth for the business along with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed certain objectives and dedications connected to human sustainability and the ecological sustainability. E Ink In 2008 Case Study Analysis got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various much healthier items in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the products of Quake Oats consisted of several active ingredients which were harmful to health. These hazardous components were not advertised which have become the base for criticism over the healthy brand names of E Ink In 2008 Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, E Ink In 2008 Case Study Solution has actually taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and healthy drinks choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has actually increased its research and advancement spending plan and has actually introduced an army of health scientists to design particular healthy products.

Environmental Sustainability

In this regard, the company dedicated to minimize its packaging by millions of tones to avoid high quantity of wastes. The company has committed to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be determined that the business has taken numerous actions towards human and ecological sustainability. However these steps are still not sufficient to attain the preferred commercial development and to minimize the criticism over the social obligation of E Ink In 2008 Case Study Analysis.


Specific long term strategic options might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would make it possible for the business to attain its goal of prospective growth and decrease the criticism over the company. Furthermore, the alternatives could be assessed on the basis of the time frame that would be taken by an option to be carried out together with the expense and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that E Ink In 2008 Case Study Solution might take is to present a new line of product related to healthy food and beverages. The company has actually currently presented specific heath related brand names, but, the number of these brands in its portfolio is not potential to lower the criticism and attain prospective development. The business needs to present a broad range of healthier products by utilizing its considerable research and development expenditures. The benefits and drawbacks connected to the introduction of a healthy product line in the portfolio are given listed below:


• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy products.
• Could be executed within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy products fail to minimize criticism.
• Substantial cost of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the possible development and lower the criticism is to get the health associated companies at a high level. Investment in these type of business would enable E Ink In 2008 Case Study Analysis to introduce a big range of much healthier items within a brief time period with no requirement of considerable research study and advancement expenses. The pros and cons related to alternative 3 are provided below:


• Conserving of big quantity of research and development expenses for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy items.


• The acquisition might not prove to change the image of E Ink In 2008 Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for E Ink In 2008 Case Study Analysis is to replace all of its harmful items with healthier items. This could be a huge shift in the business strategy and business model at business. The replacement of harmful products with much healthier items would completely change the marketplace position of the business and would need a large number of necessary actions to be taken. The pros and cons associated with alternative 3 are provided below:


• Change of market position of E Ink In 2008 Case Study Help
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation


• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of harmful products.
• Substantial expense of research study and advancement required to build brand-new healthy products.
• Employee might resist over the modification in business design and company method.
• Number of years needed for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems dealt with by the company and the current industry situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of substantial amount of research study and development expenses for new item advancement. Along with it, acquisitions would permit incorporation of new products within two years along with the ability to target big number of customers.

This E Ink In 2008 case study is writen by : David B Yoffie

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