Intellectual Property And Strategy Case Study Analysis

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Intellectual Property And Strategy Case Solution

Intellectual Property And Strategy Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. Case Study Solution is a prominent brand name in practical treats, foods and drinks with its presence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at far and wide places. The business is doing efforts to make product development as its new source of competitive advantage.
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The report consists of a deep analysis of different elements of the social obligations of major business in the food and drink market in general, and company in specific. The report also supplies an assessment of the level of sustainability and CSR in the Intellectual Property And Strategy Case Study Solution's company method along with the determination of how Case Study Analysis produces value for its consumers.

Issues Recognition

Case Study Solution had actually taken particular important steps concerning the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and environmental problems. This is required to take certain tactical steps to alter the market position of its certain popular brand names and present Case Study Solution as a business producing healthy products in the market. In this regard, company and other food and beverage business must utilize their power to move the customer taste towards healthier products to remove the restrictions in the development of food industry.

Crucial Analysis

For the few decades, customer food patterns have been altered significantly. The shift from making use of natural food to produced food has actually extremely impacted the health of the customers. Despite of the discovery of modern-day health techniques, the general health of individuals in couple of decades have been extremely affected. Presently about 1 billion of individuals In US are overweight and at least 300 million of them have weight problems. Kids likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are rather different from the present ratios. Despite of discovery of health methods and modern methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These problems are indirectly the outcome of numerous practices of the food and drink business for developing worth for their consumers.

Value Development at Intellectual Property And Strategy Case Study Help

Intellectual Property And Strategy Case Study Solution being a huge business in the food and drink industry, supplies high value to its customers by various ways. Case Study Help has a competitive advantage in offering its items far and broad worldwide. The business is presented in about 200 countries with a big number of famous global brand names.

The business produces value for its consumers by means of supplying big number of yummy food products including salt, fat and sugar, which are the components that are directly linked with the psychological core of the consumer's brain. The Intellectual Property And Strategy Case Study Solution in addition to other huge food and beverages companies create value for its consumers by controling these ingredients in its items. Case Study Analysis along with other huge business has an interest in finding methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the business likewise produces worth by ways of integrating the healthy point in its products. The business has actually done particular efforts in order to offer healthy products and decrease the share of Intellectual Property And Strategy Case Study Analysis in total environmental destruction. Case Study Help has actually taken particular steps connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications connected to Case Study Help products, market and the neighborhood.

All of these means have actually been successful at producing value for the Case Study Analysis consumers. Increasing health related problems have raised the criticism for Case Study Help.

Useful Function of Significant Food and Beverage Business in Resolving Social and Ecological Expenses Connected With the Industry

Significant food and beverage companies including Intellectual Property And Strategy Case Study Help etc. can play an useful role in attending to social and environmental costs associated with the industry. The eco-friendly expenses connected to food and drink market include the ecological destruction due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a big hazard to the presence of humanity in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Therefore, food and drink companies ought to play a positive function in addressing these concerns to eliminate their development restraints associated with the criticism from the ecological neighborhoods.

The companies need to prevent use of nitrogen fertilizers and must browse out the products of those farmers that do not use fertilizers for their crop. The business might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the ecological costs there are particular social expenses connected with the food and drink industry which must be resolved by the giant food and drink business to attain the industry growth and to avoid the criticism from the ecological communities. Social costs associated with the market consists of the increasing health issues associated with weight problems, heart disease, diabetes and so on. Nevertheless, the giant companies could play a constructive role in attending to these problems.

The business could move towards more healthy products by lowering the amount of toxic substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The business might likewise do efforts to shift customer tastes towards healthy products as they have actually managed the customer taste for couple of years.

Assessment of Sustainability at Intellectual Property And Strategy Case Study Analysis

There was a potential shift in the corporate strategy and goals at Case Study Solution. The new CEO was concentrated on purchasing much healthier products for accomplishing sustainable development for the business together with providing healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quaker Oats contained a number of ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Intellectual Property And Strategy Case Study Analysis has taken particular sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious drinks options in schools.
Case Study Analysis
Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has introduced an army of health scientists to create specific healthy items.

Environmental Sustainability

Together with the human sustainability, Intellectual Property And Strategy Case Study Solution has actually taken numerous steps towards environmental sustainability. The business has devoted to numerous goals connected to water, land, packaging, environment change and community. In this regard, the business devoted to lower its packaging by millions of tones to prevent high quantity of wastages. Additionally, the business has devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use. company has actually also attempted particular humanitarian activities including a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the company has taken a number of steps towards human and ecological sustainability. These steps are still not adequate to achieve the wanted industrial development and to decrease the criticism over the social duty of Case Study Help.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would make it possible for the company to accomplish its goal of prospective development and decrease the criticism over the business. Additionally, the options could be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the expense and dangers associated with the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The very first action that Intellectual Property And Strategy Case Study Analysis might take is to introduce a brand-new item line related to healthy food and drinks. The business ought to present a wide range of much healthier items by utilizing its substantial research and advancement expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social obligation by compensation of the dangerous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of harmful products.
• The hazardous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Huge expense of research and development needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the possible growth and lower the criticism is to get the health associated companies at a high level. Investment in these kind of companies would allow Intellectual Property And Strategy Case Study Analysis to introduce a large variety of healthier items within a short time period with no need of significant research and development expenses. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Conserving of substantial amount of research and advancement expenses for brand-new product development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy products.

Cons:

• The acquisition might not show to change the image of Intellectual Property And Strategy Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addicting nature of hazardous items.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Intellectual Property And Strategy Case Study Analysis is to replace all of its harmful products with much healthier items. This might be a huge shift in business strategy and the business design at company. The replacement of dangerous items with much healthier items would entirely alter the market position of the business and would require a large number of required steps to be taken. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Intellectual Property And Strategy Case Study Solution
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addicting nature of harmful products.
• Huge expense of research study and advancement required to develop new healthy items.
• Worker may resist over the modification in business design and service strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the present industry circumstance, Intellectual Property And Strategy Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of huge amount of research and advancement costs for brand-new item development. Along with it, acquisitions would permit incorporation of brand-new items within 2 years in addition to the capability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need big quantity of investment funds. Moreover, the organizations might not have the ability to reduce the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company could prove to be effective in achieving the targets.

This Intellectual Property And Strategy case study is writen by : David B Yoffie




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