Intellectual Property And Strategy Case Study Help

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Intellectual Property And Strategy Case Help

Intellectual Property And Strategy Case Study Solution is a popular name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand name in hassle-free treats, foods and drinks with its presence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere places. Furthermore, the company is doing efforts to make product development as its brand-new source of competitive advantage.

The report consists of a deep analysis of numerous elements of the social duties of significant business in the food and drink industry in basic, and business in particular. The report likewise offers an examination of the extent of sustainability and CSR in the Intellectual Property And Strategy Case Study Solution's business strategy along with the decision of how Case Study Analysis develops worth for its consumers.

Problems Recognition

Case Study Help had taken particular crucial actions concerning the ecological impacts of its products, but, these actions are not enough to end up the criticism over the company's obligation towards social and environmental concerns. This is needed to take particular tactical actions to change the market position of its certain famous brands and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and drink companies must utilize their power to shift the consumer taste towards healthier products to remove the restrictions in the development of food market.

Critical Analysis

For the few years, customer food patterns have been changed significantly. The shift from making use of natural food to made food has highly affected the health of the consumers. Despite of the discovery of modern health techniques, the overall health of individuals in couple of years have actually been extremely impacted. Presently about 1 billion of the people In United States are overweight and a minimum of 300 countless them have obesity. Children also dealing with the issue of weight problems. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern methods to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health problems related to food system. These concerns are indirectly the outcome of different practices of the food and drink companies for developing value for their consumers.

Value Creation at Intellectual Property And Strategy Case Study Analysis

Intellectual Property And Strategy Case Study Analysis being a giant business in the food and drink industry, offers high value to its customers by various methods. Case Study Solution has a competitive benefit in offering its items far and broad globally. The business is provided in about 200 countries with a big number of well-known worldwide brand names.

Moreover, the business develops worth for its customers by ways of supplying large number of delicious food products consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the customer's brain. The Intellectual Property And Strategy Case Study Analysis in addition to other huge food and drinks companies produce value for its customers by controling these active ingredients in its items. Case Study Solution together with other giant companies has an interest in discovering methods to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company also creates worth by methods of integrating the healthy point in its items. The company has actually done specific efforts in order to supply healthy items and reduce the share of Intellectual Property And Strategy Case Study Help in total environmental destruction. Case Study Analysis has actually taken certain steps related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and commitments related to Case Study Analysis items, marketplace and the community.

All of these methods have been successful at producing worth for the business consumers. However, these methods have likewise result in the increased ecological concerns and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the business products for producing customer value deals with high quantity of criticism. These ingredients are the main reason for certain fatal illness in human including weight problems, diabetes, heart problem etc. Increasing health related problems have raised the criticism for Intellectual Property And Strategy Case Study Analysis.

Constructive Role of Significant Food and Drink Companies in Resolving Social and Ecological Costs Related To the Industry

Significant food and drink business consisting of Intellectual Property And Strategy Case Study Help etc. can play a positive role in addressing social and environmental expenses associated with the market. The eco-friendly costs related to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a big risk to the presence of humanity in future.

Major cause of these environmental modifications is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and drink business should play a positive function in addressing these issues to eliminate their growth restraints associated with the criticism from the ecological neighborhoods.

The business need to prevent usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are particular social costs connected with the food and beverage industry which need to be addressed by the giant food and drink companies to achieve the industry development and to prevent the criticism from the ecological neighborhoods. Social costs associated with the market consists of the increasing health issues associated with obesity, heart problem, diabetes etc. The huge business might play a positive role in resolving these concerns.

The companies might move towards healthier items by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which might result in fatal human illness. Together with it, the companies should utilize more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their items. The companies could also do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for couple of years. In this way the huge food and drink companies might play a positive function in addressing social and eco-friendly costs connected to the market.

Evaluation of Sustainability at Intellectual Property And Strategy Case Study Solution

There was a prospective shift in the business strategy and goals at Case Study Solution. The brand-new CEO was concentrated on investing in healthier items for achieving sustainable development for the company in addition to providing healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quake Oats contained several components which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Intellectual Property And Strategy Case Study Solution has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research and development spending plan and has actually presented an army of health researchers to design certain healthy products.

Environmental Sustainability

Along with the human sustainability, Intellectual Property And Strategy Case Study Help has taken several actions towards ecological sustainability. The company has committed to numerous objectives related to water, land, product packaging, climate modification and community. In this regard, the company committed to minimize its packaging by millions of tones to avoid high quantity of wastes. The business has actually devoted to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has also tried certain humanitarian activities including a commitment to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and environmental sustainability. However these actions are still not adequate to achieve the desired commercial growth and to minimize the criticism over the social responsibility of Intellectual Property And Strategy Case Study Analysis.

Alternatives

Particular long term strategic alternatives could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would make it possible for the business to attain its objective of potential growth and minimize the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Intellectual Property And Strategy Case Study Help might take is to present a brand-new product line connected to healthy food and beverages. Although, the business has actually currently introduced certain heath related brand names, however, the variety of these brand names in its portfolio is not potential to lower the criticism and accomplish possible development. The company must present a broad range of much healthier products by utilizing its substantial research and development expenditures. The benefits and drawbacks related to the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social duty by payment of the hazardous products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to reduce criticism.
• Big expense of research study and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the possible development and lower the criticism is to get the health associated companies at a high level. Investment in these type of business would enable Intellectual Property And Strategy Case Study Help to introduce a big variety of healthier products within a short time period with no need of considerable research study and development expenditures. The pros and cons associated with alternative 3 are provided below:

Pros:

• Saving of huge quantity of research study and development expenses for brand-new product advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by settlement of the harmful products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Intellectual Property And Strategy Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Intellectual Property And Strategy Case Study Help is to change all of its hazardous items with healthier products. The replacement of hazardous products with much healthier items would totally change the market position of the business and would require a large number of required steps to be taken.

Pros:

• Change of market position of Intellectual Property And Strategy Case Study Analysis
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• Big cost of research study and development needed to construct new healthy products.
• Staff member may withstand over the change in the business model and organisation method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the current market circumstance, Intellectual Property And Strategy Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of big amount of research study and advancement expenses for brand-new item advancement. Together with it, acquisitions would allow incorporation of brand-new items within two years in addition to the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need big quantity of financial investment funds. Additionally, the organizations may not have the ability to minimize the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, Intellectual Property And Strategy Case Study Analysis could prove to be effective in attaining the targets.

This Intellectual Property And Strategy case study is writen by : David B Yoffie

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