Intellectual Ventures Case Study Analysis

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Intellectual Ventures Case Help

Intellectual Ventures Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand in convenient treats, foods and beverages with its presence in about 200 nations.
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The report contains a deep analysis of various aspects of the social obligations of significant companies in the food and beverage industry in general, and company in particular. The report also provides an evaluation of the level of sustainability and CSR in the Intellectual Ventures Case Study Solution's service strategy along with the decision of how Case Study Help produces value for its customers.

Concerns Identification

Case Study Analysis had taken specific crucial actions regarding the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and environmental problems. This is needed to take specific strategic actions to alter the market position of its specific famous brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, company and other food and drink business must utilize their power to move the consumer taste towards healthier products to remove the restraints in the growth of food industry.

Critical Analysis

For the few decades, customer food patterns have actually been changed considerably. The shift from using health food to produced food has actually extremely affected the health of the customers. Despite of the discovery of modern health methods, the total health of individuals in few decades have been extremely impacted. Presently about 1 billion of individuals In United States are overweight and at least 300 countless them have obesity. Children also facing the issue of obesity. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern-day methods to control obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market explain the occurrence of the health concerns connected to food system. These issues are indirectly the outcome of different practices of the food and drink business for creating value for their consumers.

Value Development at Intellectual Ventures Case Study Solution

Intellectual Ventures Case Study Solution being a huge company in the food and beverage industry, supplies high worth to its clients by various ways. Case Study Solution has a competitive advantage in providing its products far and broad worldwide. The company is provided in about 200 nations with a big number of popular worldwide brand names.

Moreover, the business creates value for its consumers by methods of supplying a great deal of delicious food consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Intellectual Ventures Case Study Solution in addition to other huge food and drinks companies produce worth for its customers by controling these active ingredients in its products. Case Study Analysis together with other giant business is interested in discovering ways to increase the customer value from its products through making use of the vulnerability.

Along with it, the company likewise creates worth by ways of incorporating the healthy point in its products. The business has done specific efforts in order to offer healthy items and reduce the share of Intellectual Ventures Case Study Analysis in general environmental destruction. Case Study Analysis has actually taken certain actions connected to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and dedications related to Case Study Solution products, market and the neighborhood.

All of these methods have been effective at creating value for the Case Study Help consumers. Increasing health related issues have actually raised the criticism for Case Study Help.

Constructive Role of Major Food and Beverage Business in Addressing Social and Ecological Expenses Connected With the Industry

Major food and beverage companies including Intellectual Ventures Case Study Analysis and so on can play an useful role in addressing social and eco-friendly costs associated with the market. The ecological costs connected to food and drink industry consist of the ecological destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which could be a big risk to the presence of humankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Food and beverage companies should play a constructive role in resolving these concerns to remove their development constraints related to the criticism from the environmental communities.

The companies should avoid use of nitrogen fertilizers and need to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental costs there are certain social costs related to the food and drink market which should be addressed by the giant food and drink companies to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health issues associated with weight problems, heart disease, diabetes and so on. However, the giant companies might play a positive function in resolving these concerns.

The business could move towards more healthy items by minimizing the amount of harmful compounds in their processed foods i.e. dioxin, which could result in deadly human illness. The business might also do efforts to move consumer tastes towards healthy products as they have managed the consumer taste for few decades.

Evaluation of Sustainability at Intellectual Ventures Case Study Help

There was a prospective shift in the corporate strategy and objectives at Case Study Solution. The brand-new CEO was concentrated on investing in healthier items for achieving sustainable development for the company in addition to providing healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

The business announced certain goals and commitments associated with human sustainability and the ecological sustainability. Intellectual Ventures Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Analysis's healthy brand, the products of Quake Oats contained several components which were hazardous to health. These hazardous active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brand names of Intellectual Ventures Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Intellectual Ventures Case Study Help has taken specific sustainability steps for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and healthy drinks options in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has actually increased its research study and development spending plan and has actually introduced an army of health researchers to design certain healthy items.

Ecological Sustainability

Along with the human sustainability, Intellectual Ventures Case Study Help has taken several actions towards ecological sustainability. The business has actually committed to numerous objectives connected to water, land, product packaging, climate change and community. In this regard, the business committed to minimize its packaging by millions of tones to prevent high quantity of wastes. The business has committed to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage. business has actually also attempted specific philanthropic activities including a commitment to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has taken several actions towards human and ecological sustainability. These actions are still not adequate to achieve the preferred commercial development and to reduce the criticism over the social duty of Case Study Solution.


Particular long term tactical options could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would allow the company to attain its objective of prospective development and decrease the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the option

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first action that Intellectual Ventures Case Study Solution could take is to introduce a new item line related to healthy food and drinks. The company needs to introduce a broad variety of much healthier products by utilizing its substantial research and advancement expenditures.


• Ability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the harmful products with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of harmful items.
• The dangerous products in the product portfolio might make the incorporation of healthy items fail to reduce criticism.
• Substantial cost of research study and advancement needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the possible development and lower the criticism is to acquire the health related business at a high level. Investment in these kind of business would enable Intellectual Ventures Case Study Solution to present a big variety of much healthier products within a brief time duration with no requirement of significant research study and development expenditures. The pros and cons associated with alternative 3 are provided below:


• Conserving of substantial quantity of research and advancement expenses for brand-new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by settlement of the hazardous items with healthy products.


• The acquisition might not show to alter the image of Intellectual Ventures Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous products.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Intellectual Ventures Case Study Analysis is to change all of its hazardous products with healthier items. This might be a big shift in business strategy and business design at company. The replacement of harmful items with much healthier items would totally change the market position of the business and would require a large number of essential actions to be taken. The benefits and drawbacks associated with alternative 3 are provided below:


• Modification of market position of Intellectual Ventures Case Study Analysis
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty


• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• Substantial cost of research and advancement required to develop new healthy products.
• Worker might withstand over the change in the business model and company method.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems dealt with by the company and the present market scenario, Intellectual Ventures Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of big quantity of research study and development expenses for new product development. Together with it, acquisitions would permit incorporation of brand-new products within 2 years together with the capability to target large number of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the alternative would require substantial amount of mutual fund. Furthermore, the organizations might not be able to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might show to be effective in attaining the targets.

This Intellectual Ventures case study is writen by : David B Yoffie

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