Intellectual Ventures Case Study Help

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Intellectual Ventures Case Analysis

Intellectual Ventures Case Study Help is a popular name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a leading brand in practical treats, foods and drinks with its presence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at far and wide locations. The company is doing efforts to make item development as its brand-new source of competitive benefit.
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The report consists of a deep analysis of numerous elements of the social duties of major business in the food and beverage industry in basic, and Case Help in specific. It likewise provides an analysis of the growing health and environmental problems consisting of obesity, cardiovascular disease, ecological destruction etc. in the Western countries and the function of the business in the food and beverage market to address these issues. The report also provides an examination of the degree of sustainability and CSR in the Intellectual Ventures Case Study Help's business method along with the decision of how Case Study Solution develops worth for its customers. Furthermore, the report likewise offers certain strategic alternatives for Case Analysis to include the criticism over its social obligation with specific suggestions and an application strategy.

Concerns Recognition

Case Study Help had taken specific important steps concerning the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's duty towards social and ecological problems. This is needed to take specific tactical actions to change the market position of its certain famous brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and drink business need to utilize their power to shift the consumer taste towards much healthier products to remove the constraints in the development of food industry.

Critical Analysis

For the couple of years, customer food patterns have actually been changed dramatically. The shift from making use of healthy food to produced food has extremely affected the health of the consumers. Despite of the discovery of contemporary health strategies, the total health of individuals in few decades have actually been extremely affected. Currently about 1 billion of the people In United States are overweight and a minimum of 300 million of them have weight problems. Children likewise facing the issue of obesity. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and modern ways to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health issues connected to food system. These concerns are indirectly the result of numerous practices of the food and drink companies for developing value for their customers.

Worth Production at Intellectual Ventures Case Study Help

Intellectual Ventures Case Study Analysis being a huge business in the food and drink market, supplies high worth to its customers by different means. Value creation in the food and drink industry is done through 2 ways i.e. taste and availability of the item. Case Study Help has a competitive advantage in supplying its products everywhere globally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 countries with a a great deal of well-known worldwide brands. The far and wide existence of the business products supplies high worth to consumers.

The business produces worth for its customers by methods of offering big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Intellectual Ventures Case Study Analysis in addition to other huge food and drinks companies create worth for its customers by controling these components in its products. Case Study Analysis along with other giant companies is interested in finding methods to increase the consumer value from its items through exploiting the vulnerability.

In addition to it, the business likewise develops value by means of incorporating the healthy point in its items. The business has actually done certain efforts in order to offer healthy products and minimize the share of Intellectual Ventures Case Study Solution in overall environmental destruction. Case Study Analysis has actually taken certain actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and dedications related to Case Study Solution products, market and the neighborhood.

All of these means have succeeded at creating worth for the company customers. These methods have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the company products for developing consumer worth faces high amount of criticism. These components are the main cause of particular deadly diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health associated concerns have raised the criticism for Intellectual Ventures Case Study Help.

Positive Function of Significant Food and Drink Companies in Resolving Social and Ecological Costs Connected With the Industry

Certainly, significant food and drink business consisting of business, and so on can play a positive role in addressing social and ecological expenses associated with the industry. The ecological costs related to food and beverage industry include the environmental destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big threat to the existence of humankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and drink business ought to play an useful role in resolving these issues to eliminate their development constraints related to the criticism from the ecological communities.

The companies ought to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the eco-friendly expenses there are specific social costs related to the food and drink market which should be addressed by the giant food and beverage companies to attain the industry development and to prevent the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health problems related to weight problems, heart disease, diabetes etc. Nevertheless, the giant business might play a constructive role in attending to these concerns.

The companies might move towards more healthy products by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the business must use more nutritious components rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this way the giant food and beverage companies might play a positive function in addressing social and environmental expenses associated with the market.

Assessment of Sustainability at Intellectual Ventures Case Study Help

There was a prospective shift in the business technique and objectives at Case Study Solution. The brand-new CEO was focused on buying healthier products for accomplishing sustainable development for the company together with supplying much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed certain goals and commitments associated with human sustainability and the ecological sustainability. Intellectual Ventures Case Study Analysis got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce numerous healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats included numerous ingredients which were dangerous to health. These hazardous active ingredients were not marketed which have actually become the base for criticism over the healthy brands of Intellectual Ventures Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Intellectual Ventures Case Study Help has taken particular sustainability actions for its market places. Among major examples in this regard is the Business's marketing method related to schools. The business markets only low calories and healthy drinks options in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The business has increased its research study and development budget plan and has introduced an army of health researchers to design specific healthy items.

Environmental Sustainability

In this regard, the business dedicated to minimize its product packaging by millions of tones to prevent high quantity of wastages. The company has committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be identified that the company has actually taken several actions towards human and environmental sustainability. These actions are still not sufficient to achieve the desired industrial growth and to reduce the criticism over the social obligation of Case Study Analysis.


Specific long term tactical options might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would enable the company to attain its objective of possible development and minimize the criticism over the company. Moreover, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out in addition to the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that Intellectual Ventures Case Study Analysis might take is to present a brand-new product line related to healthy food and beverages. The company should introduce a broad range of healthier items by using its considerable research and development expenditures.


• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Huge cost of research and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the possible growth and decrease the criticism is to get the health associated companies at a high level. Financial investment in these kind of companies would allow Intellectual Ventures Case Study Analysis to present a big range of much healthier products within a short time duration without any requirement of substantial research and development expenditures. The advantages and disadvantages associated with alternative 3 are given below:


• Saving of big quantity of research study and advancement costs for new product development.
• Incorporation of new products within two years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social responsibility by settlement of the harmful products with healthy items.


• The acquisition may not prove to alter the image of Intellectual Ventures Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Intellectual Ventures Case Study Analysis is to replace all of its harmful products with healthier items. The replacement of hazardous products with healthier items would totally alter the market position of the company and would need a big number of required steps to be taken.


• Change of market position of Intellectual Ventures Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility


• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• Huge expense of research and advancement required to build brand-new healthy items.
• Employee may withstand over the modification in the business model and business technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems dealt with by the business and the present industry circumstance, Intellectual Ventures Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of big amount of research and advancement expenses for new item advancement. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years along with the capability to target a great deal of customers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require substantial amount of mutual fund. Furthermore, the companies may not be able to reduce the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Intellectual Ventures Case Study Analysis could show to be successful in achieving the targets.

This Intellectual Ventures case study is writen by : David B Yoffie

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