Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis

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Internationalizing The Cola Wars (B): The Battle For India Case Help

Internationalizing The Cola Wars (B): The Battle For India Case Study Help is a popular name of a New York based, world's leading company in the food and beverage market. Case Study Help is a prominent brand name in convenient treats, foods and beverages with its existence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere places. The company is doing efforts to make product development as its brand-new source of competitive advantage.

The report consists of a deep analysis of numerous elements of the social duties of significant business in the food and drink industry in general, and Case Analysis in particular. It also provides an analysis of the growing health and environmental problems including obesity, cardiovascular disease, environmental devastation etc. in the Western countries and the function of the companies in the food and drink market to attend to these concerns. The report likewise offers an examination of the degree of sustainability and CSR in the Internationalizing The Cola Wars (B): The Battle For India Case Study Solution's business technique along with the determination of how Case Study Analysis creates value for its customers. Additionally, the report also offers particular strategic alternatives for Case Analysis to integrate the criticism over its social obligation with particular suggestions and an implementation plan.

Concerns Identification

Case Study Solution had taken specific essential actions regarding the ecological impacts of its products, however, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly issues. This is needed to take specific strategic steps to change the market position of its particular famous brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and drink companies need to use their power to move the customer taste towards much healthier items to eliminate the restraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to made food has highly affected the health of the customers. All of the information related to the health problems with the incorporation of made food in the market explain the occurrence of the health problems related to food system. These problems are indirectly the outcome of various practices of the food and drink business for creating value for their customers.

Value Creation at Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis

Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis being a huge company in the food and beverage industry, supplies high value to its clients by numerous means. Case Study Solution has a competitive benefit in providing its items far and wide globally. The company is presented in about 200 countries with a large number of popular worldwide brand names.

The company creates worth for its customers by methods of offering large number of tasty food items consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Internationalizing The Cola Wars (B): The Battle For India Case Study Solution in addition to other giant food and beverages business produce worth for its customers by controling these components in its products. Case Study Help in addition to other huge business is interested in discovering ways to increase the customer value from its items through making use of the vulnerability.

Together with it, the business also creates worth by means of incorporating the healthy point in its products. The business has done certain efforts in order to provide healthy items and minimize the share of Internationalizing The Cola Wars (B): The Battle For India Case Study Help in overall ecological destruction. Case Study Analysis has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Analysis products, market and the community.

All of these means have actually been successful at producing value for the business customers. These means have also lead to the increased ecological concerns and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for developing customer worth faces high quantity of criticism. These active ingredients are the main reason for certain fatal diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health associated concerns have actually raised the criticism for Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis.

Useful Role of Major Food and Drink Business in Attending To Social and Ecological Costs Connected With the Market

Undoubtedly, major food and drink business consisting of business, etc. can play a positive function in attending to social and eco-friendly costs associated with the industry. The environmental expenses associated with food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a big hazard to the presence of humanity in future.

Major reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. For that reason, food and drink companies should play an useful role in attending to these problems to eliminate their development constraints connected to the criticism from the environmental neighborhoods.

In order to resolve these concerns, the companies might either lower their use of nitrogen abundant active ingredients or take particular steps to minimize the amount of nitrogen in the total environment. The business must prevent usage of nitrogen fertilizers and should seek the items of those farmers that do not use fertilizers for their crop. Furthermore, the business might also purchase decreasing greenhouse gas emissions worldwide. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental expenses there are certain social expenses connected with the food and beverage market which must be addressed by the giant food and drink business to attain the industry development and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry consists of the increasing health problems associated with weight problems, heart disease, diabetes etc. The giant companies might play an useful function in attending to these issues.

The companies could move towards healthier items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which could lead to deadly human illness. Along with it, the companies should utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to shift customer tastes towards healthy items as they have controlled the consumer taste for couple of decades. In this way the huge food and beverage companies might play a constructive role in addressing social and eco-friendly costs associated with the market.

Assessment of Sustainability at Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis

There was a prospective shift in the corporate method and objectives at Case Study Help. The brand-new CEO was focused on buying much healthier items for attaining sustainable growth for the company along with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quake Oats included several active ingredients which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis has taken particular sustainability steps for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The company markets only low calories and healthy drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research and advancement budget and has presented an army of health scientists to create specific healthy products.

Ecological Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to prevent high amount of wastes. The company has devoted to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be identified that the company has taken numerous steps towards human and ecological sustainability. These actions are still not sufficient to attain the desired commercial growth and to decrease the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would allow the company to achieve its goal of potential growth and lower the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Internationalizing The Cola Wars (B): The Battle For India Case Study Help might take is to introduce a brand-new product line related to healthy food and beverages. The company should present a broad range of healthier products by using its substantial research study and development expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social responsibility by compensation of the harmful products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Huge expense of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective development and decrease the criticism is to get the health related business at a high level. Investment in these type of business would enable Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis to introduce a large variety of healthier products within a brief time period without any requirement of considerable research study and advancement expenses. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Saving of huge quantity of research study and development costs for brand-new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the harmful items with healthy products.

Cons:

• The acquisition may not show to change the image of Internationalizing The Cola Wars (B): The Battle For India Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Internationalizing The Cola Wars (B): The Battle For India Case Study Solution is to replace all of its dangerous items with much healthier products. The replacement of harmful products with healthier products would entirely change the market position of the company and would need a large number of required steps to be taken.

Pros:

• Modification of market position of Internationalizing The Cola Wars (B): The Battle For India Case Study Solution
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• Big expense of research and development required to build new healthy products.
• Staff member might resist over the change in the business design and organisation method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the existing market situation, Internationalizing The Cola Wars (B): The Battle For India Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of huge amount of research study and development costs for new item development. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target large number of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require big amount of investment funds. The organizations might not be able to lower the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Internationalizing The Cola Wars (B): The Battle For India Case Study Solution might show to be effective in attaining the targets.

This Internationalizing The Cola Wars (B): The Battle For India case study is writen by : David B Yoffie

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