Intuit: Quickbooks (B) Case Study Analysis

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Intuit: Quickbooks (B) Case Analysis

Intuit: Quickbooks (B) Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Help is a prominent brand name in hassle-free snacks, foods and drinks with its existence in about 200 nations. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at far and wide places. The business is doing efforts to make product development as its brand-new source of competitive benefit.
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The report contains a deep analysis of various elements of the social duties of significant business in the food and beverage market in general, and Case Solution in particular. It likewise offers an analysis of the growing health and ecological concerns including obesity, heart diseases, ecological devastation etc. in the Western nations and the role of the companies in the food and beverage market to resolve these problems. The report likewise provides an evaluation of the extent of sustainability and CSR in the Intuit: Quickbooks (B) Case Study Help's service strategy in addition to the decision of how Case Study Solution develops value for its customers. The report also provides certain tactical alternatives for company to integrate the criticism over its social responsibility with particular recommendations and an implementation plan.

Concerns Identification

The huge food and beverage company was going through a criticism over its responsibility towards numerous social and ecological problems consisting of; weight problems, heart problem, ecological destruction and so on. These criticisms lead, to reconsider about the business technique of Intuit: Quickbooks (B) Case Study Help. The David B Yoffie has actually recognized that the total society, the lifestyle of individuals and the people at whole have been changed now. In this circumstance with increasing trends towards much healthier products and the increasing environmental issues, Case Study Solution needs to alter its instructions towards much healthier items. business had actually taken particular vital actions regarding the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and environmental concerns. The needed to take certain tactical actions to change the market position of its certain popular brands and present Online Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage business ought to use their power to move the consumer taste towards much healthier products to remove the restrictions in the growth of food industry.

Critical Analysis

For the couple of decades, consumer food patterns have been altered considerably. The shift from making use of natural food to made food has extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the general health of people in couple of decades have been extremely impacted. Presently about 1 billion of the people In US are overweight and at least 300 countless them have obesity. Kids likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health methods and modern ways to control obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health issues with the incorporation of manufactured food in the market explain the prevalence of the health issues related to food system. These issues are indirectly the result of numerous practices of the food and beverage business for developing worth for their consumers.

Worth Development at Intuit: Quickbooks (B) Case Study Help

Intuit: Quickbooks (B) Case Study Analysis being a giant business in the food and beverage market, offers high value to its consumers by different ways. Worth production in the food and beverage market is done through 2 methods i.e. taste and schedule of the product. Case Study Analysis has a competitive advantage in providing its products far and wide worldwide. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 nations with a a great deal of famous international brands. The far and wide existence of the company products provides high value to consumers.

Moreover, the company develops worth for its customers by methods of supplying large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Intuit: Quickbooks (B) Case Study Help in addition to other giant food and drinks companies produce value for its consumers by manipulating these active ingredients in its products. Case Study Help in addition to other huge business is interested in finding ways to increase the customer value from its products through exploiting the vulnerability.

Together with it, the business likewise produces value by methods of integrating the healthy point in its products. The company has done particular efforts in order to offer healthy items and lower the share of Intuit: Quickbooks (B) Case Study Solution in overall ecological destruction. Case Study Solution has actually taken specific actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and dedications related to Case Study Analysis products, marketplace and the neighborhood.

All of these ways have succeeded at producing worth for the business customers. These ways have likewise lead to the increased environmental issues and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business items for developing consumer worth faces high amount of criticism. These ingredients are the main reason for particular deadly illness in human including obesity, diabetes, heart diseases etc. Increasing health associated problems have actually raised the criticism for Intuit: Quickbooks (B) Case Study Solution.

Useful Function of Significant Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Industry

Major food and drink companies including Intuit: Quickbooks (B) Case Study Solution and so on can play a positive function in dealing with social and eco-friendly expenses associated with the market. The eco-friendly expenses associated with food and drink market include the environmental devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge danger to the existence of humanity in future.

Significant reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and drink companies must play an useful function in resolving these problems to eliminate their development restrictions associated with the criticism from the environmental neighborhoods.

The companies should avoid use of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are particular social costs connected with the food and beverage industry which must be attended to by the giant food and drink business to accomplish the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses related to the market includes the increasing health issues connected to weight problems, cardiovascular disease, diabetes and so on. The huge companies might play an useful function in dealing with these problems.

The companies could move towards more healthy items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies could also do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of decades.

Assessment of Sustainability at Intuit: Quickbooks (B) Case Study Help

There was a possible shift in the corporate method and objectives at Case Study Solution. The brand-new CEO was concentrated on investing in much healthier items for attaining sustainable growth for the company along with offering much healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

The company revealed specific goals and dedications associated with human sustainability and the environmental sustainability. Intuit: Quickbooks (B) Case Study Analysis obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present various healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand, the items of Quake Oats included a number of components which were dangerous to health. These harmful active ingredients were not marketed which have ended up being the base for criticism over the healthy brands of Intuit: Quickbooks (B) Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Intuit: Quickbooks (B) Case Study Analysis has actually taken particular sustainability steps for its market places. One of significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and nutritious beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research and advancement spending plan and has actually presented an army of health scientists to develop specific healthy products.

Environmental Sustainability

In addition to the human sustainability, Intuit: Quickbooks (B) Case Study Solution has taken several steps towards ecological sustainability. The business has committed to numerous objectives associated with water, land, packaging, climate modification and neighborhood. In this regard, the business dedicated to lower its packaging by millions of tones to prevent high amount of wastes. The business has devoted to decrease greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has actually likewise attempted particular philanthropic activities consisting of a dedication to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be determined that the business has actually taken numerous steps towards human and ecological sustainability. Nevertheless these steps are still not sufficient to attain the desired commercial development and to lower the criticism over the social obligation of Intuit: Quickbooks (B) Case Study Solution.


Specific long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would make it possible for the company to achieve its goal of possible growth and lower the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Intuit: Quickbooks (B) Case Study Analysis might take is to present a brand-new line of product connected to healthy food and drinks. Although, the company has actually currently presented specific heath associated brand names, however, the variety of these brand names in its portfolio is not possible to lower the criticism and achieve possible development. For that reason, the company needs to introduce a vast array of much healthier products by using its considerable research study and advancement expenses. The pros and cons connected to the introduction of a healthy product line in the portfolio are given listed below:


• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Huge expense of research study and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the potential development and lower the criticism is to acquire the health associated business at a high level. Investment in these type of business would permit Intuit: Quickbooks (B) Case Study Analysis to introduce a big range of healthier items within a short time duration without any requirement of significant research and development expenses. The benefits and drawbacks connected to alternative 3 are given below:


• Saving of substantial quantity of research and advancement expenses for new product development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy items.


• The acquisition might not show to alter the image of Intuit: Quickbooks (B) Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Intuit: Quickbooks (B) Case Study Solution is to replace all of its dangerous products with healthier products. The replacement of hazardous items with healthier items would totally change the market position of the company and would need a large number of required actions to be taken.


• Change of market position of Intuit: Quickbooks (B) Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility


• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• Substantial cost of research and advancement required to build brand-new healthy products.
• Staff member might resist over the change in business design and service strategy.
• Variety of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns faced by the company and the present market situation, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of substantial amount of research study and advancement costs for brand-new item advancement. Along with it, acquisitions would permit incorporation of new products within two years along with the capability to target big number of customers.

This Intuit: Quickbooks (B) case study is writen by : David B Yoffie

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