Microsoft In 2002 Case Study Solution

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Microsoft In 2002 Case Help

Microsoft In 2002 Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink industry. company is a prominent brand in practical treats, foods and beverages with its presence in about 200 nations.
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The report contains a deep analysis of numerous elements of the social obligations of significant business in the food and beverage industry in basic, and business in particular. The report also supplies an examination of the level of sustainability and CSR in the Microsoft In 2002 Case Study Analysis's company technique along with the determination of how Case Study Solution produces worth for its consumers.

Issues Recognition

The huge food and drink company was going through a criticism over its duty towards different social and environmental problems including; weight problems, heart diseases, ecological devastation and so on. These criticisms lead, to rethink about the business strategy of Microsoft In 2002 Case Study Solution. The David B Yoffie has actually recognized that the overall society, the way of life of people and the people at whole have been altered now. In this situation with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Solution should change its direction towards much healthier products. Although, Case Study Solution had actually taken certain essential steps regarding the ecological impacts of its items, but, these steps are not enough to wind up the criticism over the business's responsibility towards social and environmental problems. For that reason, the is required to take specific strategic steps to change the marketplace position of its particular famous brand names and present Microsoft In 2002 Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink business should utilize their power to shift the consumer taste towards healthier items to get rid of the restraints in the growth of food market.

Vital Analysis

For the couple of decades, consumer food patterns have been altered considerably. The shift from making use of healthy food to manufactured food has actually extremely affected the health of the consumers. Despite of the discovery of modern health methods, the total health of individuals in few years have been extremely affected. Currently about 1 billion of individuals In US are obese and at least 300 million of them have weight problems. Children likewise facing the issue of obesity. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern-day ways to manage obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information connected to the health issues with the incorporation of produced food in the market explain the prevalence of the health problems associated with food system. These concerns are indirectly the outcome of different practices of the food and drink companies for producing value for their consumers.

Value Production at Microsoft In 2002 Case Study Solution

Microsoft In 2002 Case Study Analysis being a giant company in the food and beverage market, provides high value to its clients by numerous means. Worth creation in the food and beverage market is done through 2 ways i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in supplying its products far and wide globally. Its marketing capability makes it able to target a large base of consumers. The business exists in about 200 nations with a a great deal of famous worldwide brands. The far and wide existence of the company products provides high value to consumers.

The business develops value for its customers by ways of providing big number of yummy food products including salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the customer's brain. The Microsoft In 2002 Case Study Help along with other giant food and beverages companies create value for its consumers by manipulating these active ingredients in its products. Case Study Solution in addition to other huge companies is interested in discovering methods to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business also develops worth by means of including the healthy point in its products. The business has actually done specific efforts in order to offer healthy items and decrease the share of Microsoft In 2002 Case Study Help in total ecological destruction. Case Study Analysis has actually taken certain actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments related to Case Study Analysis products, market and the community.

All of these ways have actually achieved success at producing worth for the company consumers. These methods have likewise lead to the increased environmental issues and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business products for producing consumer value deals with high amount of criticism. These ingredients are the primary cause of specific deadly illness in human including obesity, diabetes, cardiovascular disease and so on. Increasing health associated problems have raised the criticism for Microsoft In 2002 Case Study Help.

Useful Function of Significant Food and Drink Companies in Resolving Social and Ecological Expenses Associated with the Industry

Indeed, major food and drink companies consisting of business, and so on can play a constructive function in dealing with social and ecological costs associated with the market. The ecological costs connected to food and drink industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big danger to the presence of humanity in future.

Major reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. Therefore, food and drink companies should play an useful role in dealing with these concerns to eliminate their growth restrictions connected to the criticism from the ecological communities.

The business ought to avoid use of nitrogen fertilizers and need to search out the products of those farmers that do not use fertilizers for their crop. The companies could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the ecological costs there are certain social expenses related to the food and beverage market which must be attended to by the giant food and beverage companies to accomplish the market growth and to prevent the criticism from the ecological neighborhoods. Social costs related to the industry consists of the increasing health issues associated with weight problems, heart problem, diabetes etc. However, the huge companies could play a positive role in addressing these concerns.

The business might move towards healthier products by minimizing the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the business should utilize more healthy components rather than derivatives of Corn and Soy to increase number of calories from their products. The companies might also do efforts to shift consumer tastes towards healthy products as they have managed the consumer taste for few decades. In this method the huge food and drink companies could play an useful function in attending to social and ecological expenses associated with the market.

Evaluation of Sustainability at Microsoft In 2002 Case Study Analysis

There was a potential shift in the business technique and objectives at Case Study Help. The brand-new CEO was focused on buying much healthier products for attaining sustainable growth for the company along with offering healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce different healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand name, the items of Quaker Oats contained several components which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Microsoft In 2002 Case Study Analysis has taken certain sustainability steps for its market locations. Among major examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy beverages choices in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy items in its portfolio. The company has increased its research and advancement budget and has actually presented an army of health scientists to develop particular healthy products.

Ecological Sustainability

In addition to the human sustainability, Microsoft In 2002 Case Study Help has taken a number of actions towards ecological sustainability. The business has devoted to different goals connected to water, land, packaging, environment change and community. In this regard, the company devoted to decrease its packaging by millions of tones to avoid high amount of wastages. The company has dedicated to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use. business has actually likewise tried certain humanitarian activities consisting of a dedication to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken numerous steps towards human and environmental sustainability. However these actions are still not enough to accomplish the preferred commercial growth and to decrease the criticism over the social duty of Microsoft In 2002 Case Study Solution.


Specific long term strategic alternatives could be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would make it possible for the company to accomplish its objective of prospective growth and decrease the criticism over the business. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and dangers connected to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Microsoft In 2002 Case Study Analysis might take is to present a brand-new product line connected to healthy food and beverages. Although, the company has already presented specific heath related brands, however, the variety of these brand names in its portfolio is not possible to lower the criticism and accomplish potential growth. For that reason, the business needs to introduce a large range of much healthier products by using its substantial research study and development expenditures. The pros and cons associated with the intro of a healthy product line in the portfolio are given below:


• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by payment of the harmful items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of dangerous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.
• Huge cost of research and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and minimize the criticism is to obtain the health associated companies at a high level. Investment in these type of companies would enable Microsoft In 2002 Case Study Analysis to present a large range of much healthier products within a short time duration with no need of considerable research and advancement expenses. The benefits and drawbacks related to alternative 3 are provided below:


• Conserving of substantial amount of research and development costs for new product development.
• Incorporation of brand-new items within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy items.


• The acquisition might not show to alter the image of Microsoft In 2002 Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful items.
• The hazardous items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Microsoft In 2002 Case Study Analysis is to change all of its harmful items with much healthier items. The replacement of dangerous items with healthier items would entirely change the market position of the business and would need a big number of needed steps to be taken.


• Change of market position of Microsoft In 2002 Case Study Help
• Capability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous items.
• Huge expense of research and development needed to construct brand-new healthy items.
• Employee might resist over the change in business model and business technique.
• Number of years required for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the company and the current industry circumstance, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to conserve of big quantity of research study and advancement expenses for new item development. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target big number of consumers.

This Microsoft In 2002 case study is writen by : David B Yoffie

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