Microsoft In 2004 Case Study Help

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Microsoft In 2004 Case Analysis

Microsoft In 2004 Case Study Analysis is a well-known name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand in hassle-free treats, foods and beverages with its existence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. The business is doing efforts to make item development as its new source of competitive advantage.
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The report includes a deep analysis of various aspects of the social duties of major business in the food and drink market in general, and company in particular. The report likewise supplies an examination of the extent of sustainability and CSR in the Microsoft In 2004 Case Study Solution's organisation strategy along with the determination of how Case Study Solution develops worth for its consumers.

Concerns Identification

The huge food and drink company was going through a criticism over its obligation towards numerous social and eco-friendly issues consisting of; obesity, heart problem, environmental destruction etc. These criticisms lead, to reassess about the corporate method of Microsoft In 2004 Case Study Solution. The David B Yoffie has recognized that the general society, the lifestyle of individuals and the people at whole have been changed now. In this scenario with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Analysis ought to alter its direction towards healthier items. Although, Case Study Help had actually taken specific important steps regarding the ecological effects of its items, but, these actions are insufficient to end up the criticism over the company's responsibility towards social and eco-friendly issues. For that reason, the is required to take particular strategic steps to change the marketplace position of its certain popular brand names and present Microsoft In 2004 Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink business need to use their power to move the customer taste towards much healthier items to remove the constraints in the growth of food market.

Critical Analysis

For the couple of years, customer food patterns have actually been altered drastically. The shift from using healthy food to manufactured food has extremely affected the health of the consumers. Despite of the discovery of modern health strategies, the total health of individuals in couple of decades have been highly affected. Currently about 1 billion of individuals In US are obese and at least 300 million of them have obesity. Children also facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health strategies and contemporary ways to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of made food in the market explain the frequency of the health problems related to food system. These concerns are indirectly the result of different practices of the food and beverage business for developing worth for their consumers.

Worth Production at Microsoft In 2004 Case Study Solution

Microsoft In 2004 Case Study Analysis being a huge company in the food and beverage industry, offers high value to its consumers by numerous ways. Case Study Help has a competitive benefit in providing its products far and broad internationally. The company is provided in about 200 countries with a large number of popular international brands.

Additionally, the company creates worth for its consumers by ways of offering large number of tasty foodstuff including salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Microsoft In 2004 Case Study Analysis in addition to other giant food and beverages companies create worth for its customers by controling these components in its items. Case Study Solution along with other huge business has an interest in finding methods to increase the consumer worth from its products through exploiting the vulnerability.

In addition to it, the business also develops value by means of including the healthy point in its items. The business has done specific efforts in order to provide healthy items and reduce the share of Microsoft In 2004 Case Study Help in overall ecological devastation. Case Study Solution has actually taken particular actions related to the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and dedications associated with Case Study Solution products, market and the community.

All of these methods have been successful at creating worth for the company consumers. These methods have also lead to the increased ecological issues and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for producing customer worth faces high amount of criticism. These ingredients are the main cause of certain lethal diseases in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health related problems have raised the criticism for Microsoft In 2004 Case Study Analysis.

Constructive Role of Major Food and Drink Business in Addressing Social and Ecological Expenses Related To the Market

Undoubtedly, significant food and drink business consisting of business, and so on can play a constructive role in dealing with social and environmental costs related to the industry. The environmental costs related to food and drink market include the environmental destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big threat to the existence of humanity in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink business. Food and beverage companies should play an useful function in dealing with these concerns to remove their development restraints related to the criticism from the environmental neighborhoods.

The business ought to prevent use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are specific social costs connected with the food and beverage industry which must be resolved by the huge food and beverage business to attain the market growth and to prevent the criticism from the ecological communities. Social costs related to the industry includes the increasing health concerns associated with obesity, heart problem, diabetes and so on. Nevertheless, the giant business might play a positive function in addressing these problems.

The companies could move towards more healthy products by reducing the amount of toxic substances in their processed foods i.e. dioxin, which could lead to deadly human diseases. In addition to it, the business must utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move customer tastes towards healthy products as they have managed the customer taste for couple of decades. In this method the giant food and beverage business could play a positive role in dealing with social and environmental costs connected to the industry.

Examination of Sustainability at Microsoft In 2004 Case Study Help

There was a possible shift in the corporate strategy and goals at Case Study Help. The new CEO was focused on purchasing healthier items for accomplishing sustainable growth for the company together with offering healthier future for the people and the world both. Under the brand-new vision, the motto of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed particular objectives and commitments connected to human sustainability and the ecological sustainability. Microsoft In 2004 Case Study Solution obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quake Oats contained numerous ingredients which were harmful to health. These hazardous components were not promoted which have actually become the base for criticism over the healthy brand names of Microsoft In 2004 Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Microsoft In 2004 Case Study Help has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Company's marketing strategy associated to schools. The business markets just low calories and nutritious drinks choices in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has increased its research study and development budget plan and has introduced an army of health researchers to create certain healthy products.

Environmental Sustainability

In this regard, the business devoted to reduce its packaging by millions of tones to avoid high amount of wastes. The company has committed to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be determined that the business has taken a number of actions towards human and environmental sustainability. These actions are still not adequate to accomplish the preferred industrial development and to lower the criticism over the social responsibility of Case Study Help.


Specific long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would make it possible for the business to accomplish its objective of possible growth and reduce the criticism over the business. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the cost and dangers connected to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Microsoft In 2004 Case Study Analysis might take is to introduce a brand-new product line related to healthy food and beverages. The business must present a wide variety of much healthier products by utilizing its considerable research study and development expenses.


• Ability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.


• Risk of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to decrease criticism.
• Substantial expense of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of companies would permit Microsoft In 2004 Case Study Solution to present a large range of much healthier products within a short time period with no need of considerable research study and development expenses. The advantages and disadvantages connected to alternative 3 are provided below:


• Saving of substantial amount of research and advancement expenses for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the dangerous items with healthy items.


• The acquisition might not show to change the image of Microsoft In 2004 Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Microsoft In 2004 Case Study Analysis is to replace all of its harmful items with healthier items. The replacement of harmful items with healthier products would completely alter the market position of the business and would require a large number of essential actions to be taken.


• Change of market position of Microsoft In 2004 Case Study Solution
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social responsibility


• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• Big cost of research and development required to construct new healthy items.
• Staff member may resist over the modification in business model and company technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues faced by the company and the existing market situation, Microsoft In 2004 Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial quantity of research and advancement costs for new product advancement. In addition to it, acquisitions would permit incorporation of brand-new items within 2 years in addition to the capability to target large number of consumers. Furthermore, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the option would require huge amount of mutual fund. Additionally, the companies may not have the ability to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company might show to be successful in achieving the targets.

This Microsoft In 2004 case study is writen by : David B Yoffie

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