Microsoft In 2004 Case Study Help

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Microsoft In 2004 Case Help

Microsoft In 2004 Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage market. Case Study Solution is a leading brand name in convenient snacks, foods and drinks with its existence in about 200 countries. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the product at everywhere places. Furthermore, the company is doing efforts to make product advancement as its new source of competitive advantage.
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The report contains a deep analysis of various elements of the social responsibilities of significant companies in the food and drink industry in basic, and company in particular. The report likewise supplies an evaluation of the level of sustainability and CSR in the Microsoft In 2004 Case Study Solution's company technique along with the determination of how Case Study Analysis develops worth for its customers.

Problems Identification

The huge food and beverage business was going through a criticism over its responsibility towards different social and eco-friendly problems including; obesity, heart diseases, ecological devastation and so on. These criticisms lead, to rethink about the corporate method of Microsoft In 2004 Case Study Help. The David B Yoffie has recognized that the total society, the way of life of individuals and the people at whole have actually been altered now. In this scenario with increasing trends towards much healthier products and the increasing ecological issues, Case Study Help must alter its instructions towards much healthier items. Although, Case Study Solution had actually taken certain vital steps relating to the ecological impacts of its items, however, these actions are insufficient to end up the criticism over the business's duty towards social and eco-friendly issues. For that reason, the is required to take specific strategic steps to change the marketplace position of its specific well-known brands and present Microsoft In 2004 Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business ought to utilize their power to shift the customer taste towards healthier products to get rid of the restraints in the growth of food industry.

Crucial Analysis

For the couple of decades, customer food patterns have actually been changed drastically. The shift from the use of health food to made food has highly impacted the health of the consumers. Despite of the discovery of modern health techniques, the total health of people in couple of decades have been highly affected. Currently about 1 billion of the people In US are obese and at least 300 million of them have weight problems. Kids likewise facing the problem of obesity. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern ways to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health issues with the incorporation of made food in the market explain the occurrence of the health issues related to food system. These concerns are indirectly the result of numerous practices of the food and drink companies for developing worth for their customers.

Worth Development at Microsoft In 2004 Case Study Solution

Microsoft In 2004 Case Study Solution being a huge business in the food and beverage market, supplies high value to its customers by numerous means. Value development in the food and beverage market is done through 2 methods i.e. taste and availability of the product. Case Study Solution has a competitive advantage in offering its items far and wide worldwide. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 nations with a large number of well-known worldwide brands. The far and wide existence of the business products provides high worth to customers.

Additionally, the business produces worth for its consumers by means of supplying a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the emotional core of the consumer's brain. The Microsoft In 2004 Case Study Analysis in addition to other huge food and beverages companies produce value for its consumers by controling these components in its products. Case Study Analysis together with other huge business is interested in discovering ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the company likewise develops value by means of incorporating the healthy point in its products. The business has done particular efforts in order to offer healthy products and decrease the share of Microsoft In 2004 Case Study Analysis in total ecological devastation. Case Study Analysis has taken particular actions related to the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments related to Case Study Solution items, market and the neighborhood.

All of these means have achieved success at producing value for the company customers. Nevertheless, these methods have also lead to the increased environmental concerns and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company products for developing customer worth faces high quantity of criticism. These ingredients are the main cause of specific fatal diseases in human including obesity, diabetes, heart problem etc. Increasing health related issues have actually raised the criticism for Microsoft In 2004 Case Study Help.

Useful Function of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Market

Major food and drink companies including Microsoft In 2004 Case Study Help etc. can play an useful role in resolving social and eco-friendly costs associated with the industry. The ecological costs connected to food and beverage industry include the ecological destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big danger to the existence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. For that reason, food and beverage business must play a positive role in resolving these issues to remove their development restraints associated with the criticism from the ecological neighborhoods.

In order to deal with these issues, the companies could either minimize their use of nitrogen rich active ingredients or take particular actions to reduce the quantity of nitrogen in the overall environment. The business must prevent usage of nitrogen fertilizers and must locate the products of those farmers that do not utilize fertilizers for their crop. Moreover, the companies could likewise invest in lowering greenhouse gas emissions worldwide. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the environmental expenses there are particular social costs connected with the food and drink industry which should be dealt with by the giant food and drink companies to achieve the market growth and to prevent the criticism from the environmental neighborhoods. Social costs connected with the industry includes the increasing health concerns connected to obesity, heart disease, diabetes etc. The huge companies might play a constructive function in attending to these problems.

The business might move towards more healthy items by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which might result in lethal human diseases. In addition to it, the companies ought to use more healthy components instead of derivatives of Corn and Soy to increase number of calories from their products. The business might likewise do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for few decades. In this method the giant food and drink business might play a constructive function in attending to social and ecological costs connected to the market.

Evaluation of Sustainability at Microsoft In 2004 Case Study Help

There was a possible shift in the business technique and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier products for accomplishing sustainable growth for the business along with providing much healthier future for the people and the planet both. Under the new vision, the motto of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quaker Oats included several ingredients which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Microsoft In 2004 Case Study Help has taken specific sustainability actions for its market locations. Among major examples in this regard is the Business's marketing technique associated to schools. The company markets only low calories and nutritious beverages options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has increased its research and advancement budget and has actually presented an army of health researchers to design certain healthy items.

Environmental Sustainability

In addition to the human sustainability, Microsoft In 2004 Case Study Solution has taken several actions towards environmental sustainability. The company has devoted to numerous objectives related to water, land, product packaging, environment change and neighborhood. In this regard, the business committed to decrease its packaging by countless tones to prevent high quantity of wastages. Additionally, the company has committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. business has likewise attempted particular philanthropic activities consisting of a dedication to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be determined that the company has taken numerous actions towards human and ecological sustainability. These steps are still not adequate to achieve the wanted commercial development and to lower the criticism over the social duty of Case Study Solution.


Specific long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the option would make it possible for the company to attain its goal of potential development and reduce the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the cost and dangers related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The very first action that Microsoft In 2004 Case Study Solution might take is to introduce a new product line related to healthy food and beverages. The company must introduce a broad variety of healthier items by utilizing its significant research and development expenses.


• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Big expense of research and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective growth and reduce the criticism is to get the health associated business at a high level. Investment in these type of business would enable Microsoft In 2004 Case Study Solution to introduce a large range of healthier items within a brief time period without any requirement of considerable research study and development expenditures. The benefits and drawbacks associated with alternative 3 are given listed below:


• Saving of big quantity of research and advancement costs for new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the dangerous products with healthy items.


• The acquisition may not prove to change the image of Microsoft In 2004 Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Microsoft In 2004 Case Study Help is to replace all of its harmful products with healthier products. The replacement of harmful products with much healthier products would totally change the market position of the business and would require a big number of needed actions to be taken.


• Modification of market position of Microsoft In 2004 Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty


• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier products due to the addictive nature of dangerous items.
• Big expense of research study and development needed to build new healthy products.
• Staff member may resist over the modification in the business model and service method.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems dealt with by the business and the current market scenario, Microsoft In 2004 Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of huge amount of research and development expenses for new product development. Together with it, acquisitions would permit incorporation of new products within two years along with the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need huge quantity of financial investment funds. Moreover, the companies may not be able to reduce the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Microsoft In 2004 Case Study Solution might prove to be effective in accomplishing the targets.

This Microsoft In 2004 case study is writen by : David B Yoffie

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