Nike (A) Case Study Solution

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Nike (A) Case Help

Nike (A) Case Study Help is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a prominent brand name in hassle-free treats, foods and beverages with its presence in about 200 countries. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the product at everywhere locations. Moreover, the business is doing efforts to make product advancement as its new source of competitive advantage.
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The report includes a deep analysis of numerous aspects of the social responsibilities of major business in the food and drink industry in basic, and business in specific. The report likewise offers an assessment of the extent of sustainability and CSR in the Nike (A) Case Study Solution's business technique along with the determination of how Case Study Solution develops value for its consumers.

Issues Identification

The giant food and beverage company was going through a criticism over its responsibility towards various social and environmental issues including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to reassess about the corporate method of Nike (A) Case Study Analysis. The David B Yoffie has recognized that the total society, the lifestyle of individuals and individuals at whole have actually been altered now. In this situation with increasing trends towards healthier items and the increasing environmental concerns, Case Study Help should change its direction towards healthier products. business had actually taken specific essential actions relating to the environmental impacts of its products, however, these steps are not enough to end up the criticism over the business's duty towards social and ecological concerns. For that reason, the is needed to take particular tactical steps to change the market position of its specific well-known brand names and present Nike (A) Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Solution and other food and drink business should utilize their power to shift the consumer taste towards much healthier items to get rid of the constraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to manufactured food has highly impacted the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health issues related to food system. These issues are indirectly the outcome of different practices of the food and beverage companies for developing value for their consumers.

Worth Production at Nike (A) Case Study Help

Nike (A) Case Study Solution being a huge business in the food and drink market, provides high value to its customers by different methods. Value creation in the food and drink market is done through 2 ways i.e. taste and availability of the product. Case Study Solution has a competitive advantage in supplying its products everywhere worldwide. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 countries with a a great deal of well-known global brand names. The everywhere existence of the company items provides high value to customers.

Moreover, the company produces worth for its consumers by ways of offering large number of yummy food consisting of salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Nike (A) Case Study Solution along with other huge food and beverages business produce value for its customers by manipulating these active ingredients in its products. Case Study Help together with other giant business is interested in finding ways to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company likewise creates value by methods of including the healthy point in its items. The business has actually done specific efforts in order to offer healthy products and reduce the share of Nike (A) Case Study Solution in overall ecological destruction. Case Study Analysis has taken certain steps related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and commitments connected to Case Study Help products, marketplace and the community.

All of these methods have been successful at producing worth for the Case Study Help customers. Increasing health related problems have actually raised the criticism for Case Study Help.

Constructive Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Industry

Certainly, significant food and drink business including company, etc. can play an useful role in addressing social and ecological costs connected with the market. The environmental costs related to food and beverage market include the environmental destruction due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a huge threat to the existence of mankind in future.

Major cause of these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. For that reason, food and drink business must play an useful role in dealing with these problems to eliminate their growth restraints connected to the criticism from the environmental communities.

In order to attend to these problems, the business might either reduce their usage of nitrogen abundant ingredients or take specific steps to minimize the quantity of nitrogen in the total environment. The companies ought to prevent use of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The companies might likewise invest in minimizing greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Together with the environmental expenses there are certain social costs related to the food and beverage market which need to be attended to by the giant food and drink companies to accomplish the industry growth and to prevent the criticism from the environmental communities. Social costs associated with the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. However, the giant business could play a positive function in dealing with these issues.

The business could move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could also do efforts to move consumer tastes towards healthy products as they have actually managed the customer taste for few decades.

Assessment of Sustainability at Nike (A) Case Study Help

There was a potential shift in the corporate strategy and goals at Case Study Help. The brand-new CEO was concentrated on purchasing healthier products for achieving sustainable development for the company together with offering healthier future for the people and the world both. Under the new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed certain goals and dedications connected to human sustainability and the environmental sustainability. Nike (A) Case Study Analysis obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous healthier items in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the products of Quaker Oats included several active ingredients which were harmful to health. These hazardous active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Nike (A) Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Nike (A) Case Study Solution has actually taken specific sustainability actions for its market places. One of significant examples in this regard is the Business's marketing method related to schools. The company markets only low calories and nutritious beverages options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has actually increased its research study and advancement budget and has actually introduced an army of health researchers to design certain healthy items.

Environmental Sustainability

Along with the human sustainability, Nike (A) Case Study Analysis has actually taken a number of actions towards ecological sustainability. The company has dedicated to different objectives related to water, land, packaging, climate modification and neighborhood. In this regard, the company dedicated to minimize its product packaging by millions of tones to prevent high amount of wastages. Furthermore, the business has dedicated to decrease greenhouse gas emissions together with the achievement of performance in the energy usage. business has also attempted particular humanitarian activities including a dedication to provide safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be determined that the business has taken a number of actions towards human and ecological sustainability. However these actions are still not adequate to accomplish the wanted industrial development and to lower the criticism over the social responsibility of Nike (A) Case Study Help.


Particular long term tactical options might be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the truth that how the alternative would make it possible for the company to achieve its goal of potential growth and lower the criticism over the business. The options might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Nike (A) Case Study Solution might take is to introduce a brand-new item line related to healthy food and beverages. The business should introduce a broad variety of much healthier products by utilizing its significant research study and development expenditures.


• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Huge expense of research study and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and decrease the criticism is to get the health related companies at a high level. Financial investment in these type of business would enable Nike (A) Case Study Help to introduce a large variety of much healthier items within a short time duration with no requirement of significant research study and advancement expenditures. The pros and cons connected to alternative 3 are offered listed below:


• Saving of substantial amount of research and development expenses for new item advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.


• The acquisition might not show to alter the image of Nike (A) Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of hazardous items.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Nike (A) Case Study Solution is to replace all of its hazardous products with healthier items. This might be a huge shift in business strategy and business design at business. The replacement of dangerous items with healthier products would completely alter the marketplace position of the business and would need a large number of needed actions to be taken. The pros and cons connected to alternative 3 are offered below:


• Change of market position of Nike (A) Case Study Analysis
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty


• Risk of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• Big expense of research study and advancement needed to construct new healthy products.
• Staff member might resist over the modification in business design and service technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems faced by the company and the existing market circumstance, Nike (A) Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of big quantity of research and advancement costs for new product development. Along with it, acquisitions would enable incorporation of new products within two years in addition to the capability to target a great deal of customers. Additionally, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would need substantial amount of mutual fund. The organizations might not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company could prove to be effective in accomplishing the targets.

This Nike (A) case study is writen by : David B Yoffie

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