Profiting From Countertrade Case Study Analysis

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Profiting From Countertrade Case Help

Profiting From Countertrade Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. business is a prominent brand in hassle-free snacks, foods and drinks with its existence in about 200 countries.
Case Study Solution
The report contains a deep analysis of various elements of the social responsibilities of major business in the food and beverage market in basic, and Case Analysis in specific. It likewise supplies an analysis of the growing health and ecological problems consisting of weight problems, cardiovascular disease, environmental destruction and so on in the Western countries and the function of the business in the food and drink industry to address these concerns. The report likewise supplies an examination of the extent of sustainability and CSR in the Profiting From Countertrade Case Study Help's business strategy in addition to the decision of how Case Study Analysis creates value for its customers. Furthermore, the report also offers certain strategic options for Case Solution to incorporate the criticism over its social responsibility with certain suggestions and an execution strategy.

Concerns Recognition

Case Study Analysis had actually taken particular crucial steps relating to the ecological effects of its items, but, these steps are not enough to end up the criticism over the company's obligation towards social and environmental issues. This is required to take specific strategic steps to alter the market position of its certain well-known brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and beverage companies should utilize their power to shift the consumer taste towards healthier products to remove the restrictions in the growth of food industry.

Critical Analysis

The shift from the usage of natural food to made food has highly affected the health of the customers. All of the data related to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health problems related to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for producing value for their consumers.

Value Creation at Profiting From Countertrade Case Study Solution

Profiting From Countertrade Case Study Analysis being a giant company in the food and drink industry, offers high worth to its clients by various methods. Value development in the food and drink market is done through 2 ways i.e. taste and schedule of the item. Case Study Help has a competitive benefit in providing its products far and wide internationally. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 nations with a a great deal of well-known worldwide brand names. The far and wide existence of the business items offers high worth to consumers.

The business produces worth for its consumers by means of providing big number of yummy food products including salt, fat and sugar, which are the components that are directly linked with the psychological core of the customer's brain. The Profiting From Countertrade Case Study Help together with other giant food and beverages business develop worth for its consumers by controling these components in its items. Case Study Help together with other huge companies is interested in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the business also develops worth by means of including the healthy point in its items. The company has done specific efforts in order to offer healthy products and minimize the share of Profiting From Countertrade Case Study Help in overall ecological destruction. Case Study Solution has taken certain actions associated with the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and dedications connected to Case Study Analysis items, market and the neighborhood.

All of these ways have actually succeeded at producing worth for the business customers. However, these methods have also cause the increased ecological concerns and the criticism over the company's role in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the company items for creating consumer worth faces high amount of criticism. These active ingredients are the main cause of certain deadly diseases in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated issues have actually raised the criticism for Profiting From Countertrade Case Study Analysis.

Positive Role of Significant Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Industry

Significant food and beverage business consisting of Profiting From Countertrade Case Study Analysis etc. can play a constructive role in attending to social and eco-friendly expenses associated with the industry. The eco-friendly expenses related to food and beverage market include the environmental destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big hazard to the presence of humankind in future.

Major reason for these ecological modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and drink companies should play a positive function in resolving these problems to remove their growth restraints related to the criticism from the ecological communities.

The business ought to prevent usage of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are specific social costs related to the food and beverage market which must be addressed by the huge food and beverage business to attain the industry growth and to prevent the criticism from the ecological communities. Social expenses related to the market includes the increasing health problems connected to obesity, cardiovascular disease, diabetes and so on. The huge companies might play a positive role in dealing with these problems.

The business might move towards healthier products by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the companies ought to utilize more nutritious ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The companies could likewise do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for couple of years. In this way the huge food and drink business might play a constructive function in addressing social and environmental expenses connected to the market.

Assessment of Sustainability at Profiting From Countertrade Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Solution. The brand-new CEO was concentrated on buying healthier items for achieving sustainable growth for the business along with supplying healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats consisted of numerous components which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Profiting From Countertrade Case Study Analysis has taken certain sustainability actions for its market locations. Among major examples in this regard is the Business's marketing method related to schools. The company markets just low calories and nutritious beverages options in schools.
Case Study Analysis
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The company has increased its research study and development spending plan and has presented an army of health researchers to design certain healthy items.

Ecological Sustainability

In addition to the human sustainability, Profiting From Countertrade Case Study Help has actually taken a number of actions towards ecological sustainability. The business has actually committed to various objectives connected to water, land, product packaging, environment change and community. In this regard, the business committed to lower its product packaging by countless tones to avoid high quantity of wastages. Furthermore, the company has devoted to minimize greenhouse gas emissions in addition to the accomplishment of efficiency in the energy use. business has likewise tried certain philanthropic activities including a dedication to offer safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be identified that the business has taken numerous steps towards human and environmental sustainability. These actions are still not enough to attain the wanted commercial growth and to minimize the criticism over the social obligation of Case Study Analysis.


Specific long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would enable the company to achieve its goal of potential development and minimize the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The initial step that Profiting From Countertrade Case Study Help could take is to introduce a new line of product associated with healthy food and drinks. The business has already presented particular heath related brand names, but, the number of these brand names in its portfolio is not prospective to reduce the criticism and attain potential growth. The business must present a large range of healthier products by using its substantial research study and development expenses. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are given listed below:


• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial cost of research and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the prospective growth and lower the criticism is to acquire the health associated companies at a high level. Investment in these kind of companies would allow Profiting From Countertrade Case Study Analysis to introduce a large variety of much healthier items within a short time period with no requirement of significant research and development expenses. The pros and cons related to alternative 3 are given below:


• Conserving of big amount of research study and development expenses for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy items.


• The acquisition may not prove to alter the image of Profiting From Countertrade Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Profiting From Countertrade Case Study Help is to replace all of its harmful products with healthier products. The replacement of harmful products with healthier products would totally change the market position of the company and would require a large number of essential steps to be taken.


• Change of market position of Profiting From Countertrade Case Study Solution
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social duty


• Danger of failure of the new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• Big expense of research study and advancement needed to construct new healthy items.
• Staff member may resist over the change in the business model and business method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns dealt with by the company and the current market circumstance, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of big quantity of research and development costs for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new products within two years along with the capability to target big number of customers.

This Profiting From Countertrade case study is writen by : David B Yoffie

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