Qualcomm Inc 2004 Case Study Solution

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Qualcomm Inc 2004 Case Help

Qualcomm Inc 2004 Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage market. business is a prominent brand in hassle-free treats, foods and drinks with its existence in about 200 nations.
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The report includes a deep analysis of different aspects of the social obligations of significant business in the food and beverage industry in basic, and company in specific. The report likewise offers an examination of the degree of sustainability and CSR in the Qualcomm Inc 2004 Case Study Analysis's service method along with the decision of how Case Study Help produces worth for its customers.

Problems Identification

The giant food and beverage company was going through a criticism over its obligation towards various social and eco-friendly problems consisting of; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the corporate method of Qualcomm Inc 2004 Case Study Help. The David B Yoffie has realized that the overall society, the lifestyle of individuals and the people at whole have been altered now. In this scenario with increasing patterns towards healthier products and the increasing ecological issues, Case Study Analysis should change its instructions towards much healthier products. Although, Case Study Help had taken particular essential actions relating to the environmental impacts of its products, however, these actions are inadequate to wind up the criticism over the business's duty towards social and environmental issues. For that reason, the is needed to take particular strategic steps to alter the market position of its particular well-known brand names and present Qualcomm Inc 2004 Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage business must use their power to shift the customer taste towards much healthier products to eliminate the restraints in the growth of food market.

Important Analysis

The shift from the usage of natural food to produced food has highly impacted the health of the customers. All of the information related to the health concerns with the incorporation of produced food in the market explain the prevalence of the health problems related to food system. These concerns are indirectly the outcome of different practices of the food and drink companies for producing value for their customers.

Worth Development at Qualcomm Inc 2004 Case Study Help

Qualcomm Inc 2004 Case Study Help being a giant company in the food and drink market, provides high value to its consumers by different means. Case Study Analysis has a competitive benefit in supplying its products far and wide worldwide. The company is provided in about 200 nations with a large number of famous global brands.

The business creates worth for its consumers by ways of supplying large number of tasty food items consisting of salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the consumer's brain. The Qualcomm Inc 2004 Case Study Analysis together with other huge food and drinks business develop worth for its customers by controling these components in its items. Case Study Solution in addition to other huge business has an interest in discovering ways to increase the consumer value from its items through making use of the vulnerability.

Along with it, the company likewise produces value by ways of including the healthy point in its items. The company has done particular efforts in order to supply healthy items and decrease the share of Qualcomm Inc 2004 Case Study Solution in overall environmental destruction. Case Study Solution has taken particular actions associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and commitments related to Case Study Solution items, marketplace and the neighborhood.

All of these ways have actually succeeded at creating value for the company consumers. Nevertheless, these means have likewise cause the increased ecological concerns and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for creating customer worth faces high quantity of criticism. These active ingredients are the primary reason for certain lethal illness in human including obesity, diabetes, heart diseases etc. Increasing health associated issues have raised the criticism for Qualcomm Inc 2004 Case Study Analysis.

Useful Role of Major Food and Drink Business in Resolving Social and Ecological Costs Connected With the Market

Major food and drink business consisting of Qualcomm Inc 2004 Case Study Help and so on can play a constructive function in resolving social and environmental costs associated with the industry. The environmental costs associated with food and beverage market include the ecological destruction due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a big risk to the presence of humankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the components by the food and drink business. Therefore, food and beverage companies must play an useful role in dealing with these problems to remove their development restrictions related to the criticism from the ecological neighborhoods.

The business ought to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the environmental expenses there are particular social costs related to the food and drink market which should be dealt with by the giant food and drink business to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses connected with the market includes the increasing health concerns connected to weight problems, heart disease, diabetes etc. The huge business could play a positive function in attending to these concerns.

The business might move towards more healthy items by decreasing the amount of poisonous compounds in their processed foods i.e. dioxin, which could lead to deadly human illness. Along with it, the business must use more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their products. The companies could also do efforts to move consumer tastes towards healthy items as they have actually controlled the customer taste for couple of decades. In this method the giant food and drink companies could play a positive role in addressing social and environmental costs associated with the industry.

Examination of Sustainability at Qualcomm Inc 2004 Case Study Help

There was a potential shift in the business method and goals at Case Study Analysis. The new CEO was focused on buying much healthier items for attaining sustainable development for the company in addition to supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed certain objectives and commitments related to human sustainability and the environmental sustainability. Qualcomm Inc 2004 Case Study Solution obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present numerous healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand, the items of Quake Oats consisted of several components which were dangerous to health. These hazardous ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Qualcomm Inc 2004 Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Qualcomm Inc 2004 Case Study Help has taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and healthy beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The company has actually increased its research study and development budget plan and has actually introduced an army of health researchers to develop specific healthy products.

Ecological Sustainability

In this regard, the business dedicated to decrease its product packaging by millions of tones to avoid high amount of wastages. The company has actually committed to decrease greenhouse gas emissions along with the accomplishment of performance in the energy use.

On the basis of above analysis, it might be determined that the business has actually taken a number of steps towards human and environmental sustainability. These steps are still not adequate to accomplish the desired commercial development and to reduce the criticism over the social responsibility of Case Study Solution.


Particular long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would allow the company to accomplish its objective of potential development and lower the criticism over the company. Additionally, the alternatives could be assessed on the basis of the time frame that would be taken by an option to be implemented in addition to the expense and dangers associated with the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Qualcomm Inc 2004 Case Study Solution might take is to introduce a brand-new line of product connected to healthy food and beverages. The business has actually currently presented specific heath related brand names, however, the number of these brand names in its portfolio is not potential to decrease the criticism and achieve possible growth. The company ought to introduce a wide range of healthier products by utilizing its substantial research and development expenses. The pros and cons connected to the introduction of a healthy product line in the portfolio are offered below:


• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the dangerous items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Substantial expense of research and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the possible development and lower the criticism is to get the health related companies at a high level. Financial investment in these type of companies would enable Qualcomm Inc 2004 Case Study Analysis to introduce a big variety of healthier products within a brief time period without any need of substantial research study and advancement expenditures. The pros and cons related to alternative 3 are given listed below:


• Conserving of substantial amount of research study and advancement costs for brand-new item development.
• Incorporation of new products within two years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social obligation by compensation of the dangerous items with healthy products.


• The acquisition might not show to alter the image of Qualcomm Inc 2004 Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Qualcomm Inc 2004 Case Study Solution is to change all of its harmful items with healthier items. The replacement of dangerous items with healthier items would completely alter the market position of the company and would need a big number of required steps to be taken.


• Change of market position of Qualcomm Inc 2004 Case Study Help
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty


• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of hazardous items.
• Huge expense of research study and advancement required to build new healthy items.
• Employee might resist over the modification in business model and business technique.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues dealt with by the business and the current industry situation, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of big quantity of research and advancement costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target large number of consumers.

This Qualcomm Inc 2004 case study is writen by : David B Yoffie

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