Qualcomm Incorporated 2009 Case Study Analysis

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Qualcomm Incorporated 2009 Case Help

Qualcomm Incorporated 2009 Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand in hassle-free treats, foods and drinks with its existence in about 200 countries.
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The report includes a deep analysis of numerous elements of the social obligations of significant business in the food and drink market in basic, and Case Solution in particular. It also offers an analysis of the growing health and environmental issues including weight problems, heart problem, environmental devastation etc. in the Western countries and the function of the companies in the food and drink market to deal with these issues. The report likewise supplies an assessment of the degree of sustainability and CSR in the Qualcomm Incorporated 2009 Case Study Help's business strategy along with the decision of how Case Study Analysis develops value for its consumers. The report also provides certain tactical alternatives for business to integrate the criticism over its social duty with specific recommendations and an application plan.

Concerns Identification

The huge food and drink business was going through a criticism over its responsibility towards various social and eco-friendly problems including; obesity, cardiovascular disease, environmental devastation etc. These criticisms lead, to rethink about the business strategy of Qualcomm Incorporated 2009 Case Study Analysis. The David B Yoffie has actually realized that the overall society, the lifestyle of people and the people at whole have actually been altered now. In this circumstance with increasing trends towards healthier items and the increasing ecological concerns, Case Study Solution ought to change its instructions towards much healthier items. business had actually taken specific essential actions relating to the environmental effects of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly issues. The required to take specific strategic actions to change the market position of its specific popular brand names and present Online Case Study Help as a business producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies ought to utilize their power to shift the customer taste towards much healthier products to remove the constraints in the development of food market.

Critical Analysis

For the couple of years, consumer food patterns have actually been altered drastically. The shift from making use of health food to produced food has actually extremely affected the health of the customers. Despite of the discovery of modern-day health techniques, the overall health of individuals in couple of years have actually been highly impacted. Currently about 1 billion of the people In United States are overweight and a minimum of 300 million of them have obesity. Kids likewise facing the problem of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health techniques and contemporary ways to manage weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market describe the prevalence of the health concerns related to food system. These issues are indirectly the result of numerous practices of the food and drink business for producing value for their customers.

Worth Production at Qualcomm Incorporated 2009 Case Study Help

Qualcomm Incorporated 2009 Case Study Analysis being a huge company in the food and beverage industry, supplies high value to its consumers by numerous means. Value creation in the food and drink market is done through 2 methods i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in providing its items far and wide internationally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 nations with a a great deal of famous international brand names. The everywhere presence of the company items supplies high worth to consumers.

Additionally, the business develops worth for its consumers by means of offering large number of tasty food including salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the psychological core of the customer's brain. The Qualcomm Incorporated 2009 Case Study Help along with other huge food and beverages companies produce worth for its customers by manipulating these components in its items. Case Study Solution along with other giant companies has an interest in finding ways to increase the customer value from its items through exploiting the vulnerability.

Along with it, the business likewise develops worth by methods of incorporating the healthy point in its items. The business has done particular efforts in order to supply healthy products and lower the share of Qualcomm Incorporated 2009 Case Study Help in total environmental devastation. Case Study Analysis has taken specific actions related to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and dedications associated with Case Study Help items, marketplace and the neighborhood.

All of these methods have been successful at developing worth for the business customers. These methods have likewise lead to the increased environmental concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for developing customer worth faces high amount of criticism. These ingredients are the main cause of certain lethal illness in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated problems have actually raised the criticism for Qualcomm Incorporated 2009 Case Study Solution.

Constructive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Market

Major food and beverage business including Qualcomm Incorporated 2009 Case Study Help etc. can play a constructive role in addressing social and ecological costs associated with the industry. The eco-friendly expenses related to food and beverage industry include the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a big danger to the presence of mankind in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Therefore, food and beverage business need to play an useful function in attending to these problems to remove their development constraints associated with the criticism from the environmental neighborhoods.

The companies need to prevent use of nitrogen fertilizers and should browse out the items of those farmers that do not utilize fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the environmental costs there are particular social costs associated with the food and beverage industry which need to be attended to by the huge food and beverage companies to accomplish the market growth and to avoid the criticism from the ecological communities. Social costs associated with the industry consists of the increasing health concerns connected to weight problems, heart problem, diabetes etc. The giant business might play a constructive role in addressing these issues.

The business could move towards more healthy items by minimizing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies could likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few decades.

Evaluation of Sustainability at Qualcomm Incorporated 2009 Case Study Solution

There was a potential shift in the business technique and goals at Case Study Analysis. The brand-new CEO was focused on investing in much healthier products for achieving sustainable development for the business in addition to supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quake Oats consisted of a number of ingredients which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Qualcomm Incorporated 2009 Case Study Solution has taken certain sustainability steps for its market places. One of major examples in this regard is the Business's marketing technique associated to schools. The company markets just low calories and healthy beverages options in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has increased its research and development spending plan and has actually presented an army of health researchers to develop particular healthy products.

Ecological Sustainability

In this regard, the business dedicated to minimize its product packaging by millions of tones to prevent high amount of wastages. The business has actually committed to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has taken numerous steps towards human and ecological sustainability. Nevertheless these actions are still not adequate to accomplish the wanted industrial growth and to reduce the criticism over the social obligation of Qualcomm Incorporated 2009 Case Study Help.


Certain long term strategic options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the option would enable the company to accomplish its goal of possible growth and lower the criticism over the business. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented in addition to the expense and threats connected to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that Qualcomm Incorporated 2009 Case Study Help might take is to present a brand-new item line related to healthy food and beverages. The business ought to present a wide range of much healthier items by utilizing its significant research and development expenses.


• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social obligation by settlement of the harmful items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the item portfolio might make the incorporation of healthy products fail to minimize criticism.
• Big cost of research study and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the potential growth and minimize the criticism is to obtain the health related business at a high level. Investment in these kind of companies would allow Qualcomm Incorporated 2009 Case Study Help to introduce a large variety of much healthier products within a brief time duration without any need of significant research study and development expenditures. The pros and cons associated with alternative 3 are offered listed below:


• Saving of huge quantity of research study and development expenses for brand-new item development.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.


• The acquisition might not prove to change the image of Qualcomm Incorporated 2009 Case Study Help as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Qualcomm Incorporated 2009 Case Study Help is to change all of its hazardous items with much healthier items. The replacement of harmful products with much healthier items would completely alter the market position of the company and would need a big number of required actions to be taken.


• Modification of market position of Qualcomm Incorporated 2009 Case Study Help
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation


• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addicting nature of hazardous items.
• Substantial expense of research study and development needed to build brand-new healthy items.
• Worker might resist over the modification in the business design and company method.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems dealt with by the company and the present market situation, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of big amount of research study and advancement expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of new items within 2 years along with the ability to target large number of customers.

This Qualcomm Incorporated 2009 case study is writen by : David B Yoffie

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