Rambus Inc 2004 Case Study Help

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Rambus Inc 2004 Case Analysis

Rambus Inc 2004 Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage market. company is a leading brand in practical snacks, foods and beverages with its existence in about 200 countries.
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The report consists of a deep analysis of various aspects of the social obligations of significant companies in the food and drink market in basic, and business in specific. The report also provides an evaluation of the degree of sustainability and CSR in the Rambus Inc 2004 Case Study Analysis's organisation technique along with the determination of how Case Study Analysis creates value for its consumers.

Concerns Recognition

The huge food and drink company was going through a criticism over its duty towards various social and eco-friendly problems consisting of; weight problems, cardiovascular disease, environmental devastation and so on. These criticisms lead, to rethink about the corporate technique of Rambus Inc 2004 Case Study Analysis. The David B Yoffie has realized that the general society, the lifestyle of people and individuals at whole have actually been changed now. In this scenario with increasing patterns towards much healthier items and the increasing environmental issues, Case Study Help ought to change its direction towards healthier products. Although, Case Study Analysis had actually taken certain vital actions regarding the ecological impacts of its items, however, these steps are insufficient to end up the criticism over the company's responsibility towards social and eco-friendly concerns. The required to take specific strategic steps to alter the market position of its particular famous brand names and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies need to utilize their power to move the consumer taste towards healthier items to remove the restrictions in the growth of food market.

Critical Analysis

The shift from the use of natural food to made food has highly impacted the health of the customers. All of the information related to the health concerns with the incorporation of produced food in the market explain the prevalence of the health issues related to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for creating value for their customers.

Worth Production at Rambus Inc 2004 Case Study Help

Rambus Inc 2004 Case Study Analysis being a huge company in the food and drink industry, offers high value to its customers by various ways. Value production in the food and drink market is done through two methods i.e. taste and availability of the product. Case Study Help has a competitive advantage in supplying its items far and wide internationally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 countries with a a great deal of famous global brand names. The far and wide existence of the business products offers high worth to customers.

Furthermore, the company develops worth for its consumers by ways of providing large number of tasty food including salt, fat and sugar, which are the components that are straight gotten in touch with the emotional core of the consumer's brain. The Rambus Inc 2004 Case Study Solution in addition to other giant food and beverages companies develop value for its consumers by manipulating these active ingredients in its products. Case Study Solution along with other giant companies has an interest in finding methods to increase the customer worth from its items through making use of the vulnerability.

In addition to it, the business likewise produces value by means of incorporating the healthy point in its items. The business has actually done certain efforts in order to provide healthy items and reduce the share of Rambus Inc 2004 Case Study Analysis in overall environmental devastation. Case Study Solution has actually taken specific actions connected to the sustainability of individuals and environment including the 2009 statement of the ambitious goals and commitments related to Case Study Help items, marketplace and the neighborhood.

All of these ways have actually been successful at producing worth for the Case Study Solution customers. Increasing health related problems have raised the criticism for Case Study Analysis.

Constructive Function of Significant Food and Drink Companies in Addressing Social and Ecological Expenses Related To the Market

Indeed, significant food and drink companies including company, and so on can play a positive role in attending to social and eco-friendly costs related to the market. The ecological expenses related to food and beverage market consist of the environmental devastation due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge danger to the presence of humankind in future.

Significant cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. For that reason, food and beverage companies ought to play a positive function in attending to these concerns to eliminate their growth restrictions associated with the criticism from the ecological neighborhoods.

In order to resolve these problems, the companies could either reduce their usage of nitrogen abundant components or take specific actions to decrease the quantity of nitrogen in the total environment. The companies ought to avoid use of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. Additionally, the companies could likewise invest in reducing greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological costs there are certain social costs associated with the food and beverage industry which must be dealt with by the huge food and beverage companies to achieve the industry development and to prevent the criticism from the ecological communities. Social expenses related to the market includes the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. Nevertheless, the huge companies might play a positive role in resolving these problems.

The companies could move towards more healthy products by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business could also do efforts to shift consumer tastes towards healthy items as they have managed the customer taste for couple of decades.

Assessment of Sustainability at Rambus Inc 2004 Case Study Analysis

There was a potential shift in the business strategy and objectives at Case Study Help. The new CEO was concentrated on investing in much healthier items for attaining sustainable development for the business in addition to offering healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present numerous much healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats included numerous active ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Rambus Inc 2004 Case Study Analysis has actually taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing technique associated to schools. The company markets only low calories and healthy drinks choices in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has increased its research study and advancement budget and has introduced an army of health scientists to create certain healthy items.

Environmental Sustainability

In this regard, the business committed to reduce its packaging by millions of tones to prevent high quantity of wastages. The business has actually dedicated to lower greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be figured out that the company has taken several actions towards human and ecological sustainability. These steps are still not sufficient to attain the desired commercial development and to lower the criticism over the social responsibility of Case Study Analysis.


Certain long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would enable the business to achieve its goal of possible development and decrease the criticism over the business. Moreover, the options could be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and threats associated with the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first step that Rambus Inc 2004 Case Study Solution might take is to present a brand-new product line associated with healthy food and beverages. The business has actually currently introduced certain heath related brands, but, the number of these brands in its portfolio is not possible to reduce the criticism and accomplish prospective growth. Therefore, the business ought to introduce a large range of healthier items by using its significant research and advancement expenses. The advantages and disadvantages related to the introduction of a healthy product line in the portfolio are given below:


• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the possible development and decrease the criticism is to acquire the health related business at a high level. Investment in these kind of business would allow Rambus Inc 2004 Case Study Analysis to introduce a large variety of much healthier items within a short time duration with no requirement of substantial research study and development expenses. The pros and cons related to alternative 3 are offered listed below:


• Saving of big quantity of research and advancement expenses for new item development.
• Incorporation of new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy products.


• The acquisition might not prove to change the image of Rambus Inc 2004 Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier items due to the addicting nature of harmful items.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Rambus Inc 2004 Case Study Analysis is to replace all of its dangerous items with healthier items. The replacement of dangerous items with much healthier items would totally change the market position of the company and would need a large number of needed steps to be taken.


• Modification of market position of Rambus Inc 2004 Case Study Solution
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social duty


• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addictive nature of harmful items.
• Big expense of research study and advancement required to develop brand-new healthy products.
• Worker may withstand over the change in the business design and service technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, concerns faced by the company and the existing market situation, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to save of big amount of research and advancement expenses for brand-new product advancement. Along with it, acquisitions would permit incorporation of new products within two years along with the capability to target large number of customers.

This Rambus Inc 2004 case study is writen by : David B Yoffie

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