Rambus Inc 2004 Case Study Analysis

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> David B Yoffie >> Rambus Inc 2004

Rambus Inc 2004 Case Solution

Rambus Inc 2004 Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand name in convenient treats, foods and beverages with its presence in about 200 countries.
Case Study Solution
The report consists of a deep analysis of numerous elements of the social responsibilities of significant business in the food and drink industry in basic, and company in particular. The report also offers an assessment of the level of sustainability and CSR in the Rambus Inc 2004 Case Study Help's company strategy along with the decision of how Case Study Help develops worth for its consumers.

Problems Recognition

The huge food and drink company was going through a criticism over its duty towards different social and ecological problems including; obesity, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the business strategy of Rambus Inc 2004 Case Study Help. The David B Yoffie has understood that the overall society, the way of life of individuals and individuals at whole have actually been altered now. In this scenario with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Analysis should alter its direction towards healthier items. company had taken certain vital steps regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological problems. For that reason, the is needed to take certain tactical steps to change the marketplace position of its certain popular brands and present Rambus Inc 2004 Case Study Help as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business should utilize their power to move the customer taste towards much healthier items to eliminate the constraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to produced food has highly affected the health of the customers. All of the data related to the health concerns with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These issues are indirectly the result of various practices of the food and beverage business for producing value for their customers.

Value Development at Rambus Inc 2004 Case Study Solution

Rambus Inc 2004 Case Study Solution being a huge company in the food and drink industry, provides high value to its clients by different means. Case Study Help has a competitive benefit in providing its products far and large worldwide. The business is presented in about 200 nations with a large number of famous global brand names.

The company produces worth for its consumers by means of supplying large number of tasty food items including salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Rambus Inc 2004 Case Study Help in addition to other huge food and beverages companies develop value for its consumers by manipulating these components in its products. Case Study Solution along with other giant companies is interested in discovering methods to increase the customer worth from its items through exploiting the vulnerability.

Together with it, the company likewise creates value by ways of integrating the healthy point in its products. The company has done certain efforts in order to supply healthy items and lower the share of Rambus Inc 2004 Case Study Help in general ecological devastation. Case Study Analysis has taken certain actions associated with the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Solution products, market and the community.

All of these means have been successful at creating value for the Case Study Help consumers. Increasing health related concerns have actually raised the criticism for Case Study Help.

Positive Role of Major Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Market

Certainly, major food and drink business including company, and so on can play a positive function in attending to social and environmental expenses associated with the market. The ecological expenses connected to food and drink market include the ecological destruction due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a big risk to the existence of humanity in future.

Major cause of these ecological changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and beverage business. For that reason, food and beverage companies ought to play an useful role in dealing with these concerns to eliminate their growth restrictions associated with the criticism from the ecological neighborhoods.

The companies should avoid usage of nitrogen fertilizers and ought to browse out the items of those farmers that do not utilize fertilizers for their crop. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the ecological expenses there are certain social costs related to the food and drink industry which must be dealt with by the huge food and beverage business to attain the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the market includes the increasing health problems connected to obesity, heart problem, diabetes etc. The giant companies might play a positive function in resolving these issues.

The companies might move towards more healthy items by lowering the quantity of hazardous compounds in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the business need to use more nutritious components instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies could also do efforts to shift customer tastes towards healthy items as they have controlled the consumer taste for couple of years. In this method the giant food and drink business might play an useful role in resolving social and environmental costs associated with the market.

Evaluation of Sustainability at Rambus Inc 2004 Case Study Analysis

There was a possible shift in the business strategy and goals at Case Study Analysis. The new CEO was concentrated on buying healthier items for accomplishing sustainable growth for the business along with offering much healthier future for individuals and the world both. Under the new vision, the motto of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

The business announced certain goals and dedications connected to human sustainability and the environmental sustainability. Rambus Inc 2004 Case Study Solution got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various much healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand name, the items of Quake Oats consisted of numerous ingredients which were harmful to health. These dangerous ingredients were not advertised which have become the base for criticism over the healthy brands of Rambus Inc 2004 Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Rambus Inc 2004 Case Study Analysis has taken specific sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing strategy associated to schools. The business markets just low calories and nutritious drinks options in schools.
Case Study Analysis
Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and development budget and has introduced an army of health scientists to create certain healthy products.

Environmental Sustainability

In this regard, the company devoted to minimize its packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the company has actually taken a number of steps towards human and environmental sustainability. These steps are still not adequate to accomplish the desired commercial development and to reduce the criticism over the social obligation of Case Study Analysis.


Specific long term strategic options might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would allow the business to attain its goal of potential development and minimize the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Rambus Inc 2004 Case Study Solution could take is to present a brand-new product line associated with healthy food and drinks. Although, the company has currently introduced particular heath related brands, but, the variety of these brand names in its portfolio is not possible to lower the criticism and attain possible growth. For that reason, the company must present a large range of much healthier products by utilizing its significant research and development expenses. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are offered listed below:


• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the harmful items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Big cost of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the potential development and reduce the criticism is to obtain the health related business at a high level. Financial investment in these kind of companies would permit Rambus Inc 2004 Case Study Analysis to introduce a large range of much healthier items within a brief time period without any requirement of significant research and development expenditures. The pros and cons associated with alternative 3 are offered below:


• Saving of huge amount of research study and advancement expenses for new product advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy products.


• The acquisition might not show to alter the image of Rambus Inc 2004 Case Study Help as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Rambus Inc 2004 Case Study Analysis is to change all of its hazardous products with healthier items. The replacement of harmful items with healthier items would totally change the market position of the company and would require a large number of needed steps to be taken.


• Change of market position of Rambus Inc 2004 Case Study Analysis
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation


• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Big expense of research study and development required to develop new healthy items.
• Worker might withstand over the change in business design and service technique.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues dealt with by the company and the current market scenario, Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of substantial amount of research study and advancement expenses for new item advancement. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the capability to target big number of customers.

This Rambus Inc 2004 case study is writen by : David B Yoffie

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations