Wal-Mart 1997 Case Study Analysis

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Wal-Mart 1997 Case Solution

Wal-Mart 1997 Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage market. business is a leading brand in practical snacks, foods and drinks with its presence in about 200 countries.
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The report contains a deep analysis of different elements of the social obligations of significant companies in the food and drink market in basic, and company in specific. The report also offers an assessment of the extent of sustainability and CSR in the Wal-Mart 1997 Case Study Analysis's company strategy along with the decision of how Case Study Solution produces value for its customers.

Problems Recognition

Case Study Analysis had actually taken certain crucial steps concerning the ecological effects of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and ecological concerns. This is needed to take certain tactical actions to change the market position of its particular popular brands and present Case Study Solution as a business producing healthy products in the market. In this regard, business and other food and beverage business need to utilize their power to move the consumer taste towards healthier items to remove the restrictions in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to manufactured food has extremely affected the health of the consumers. All of the data related to the health issues with the incorporation of produced food in the market discuss the frequency of the health concerns related to food system. These concerns are indirectly the result of different practices of the food and beverage business for developing value for their consumers.

Value Production at Wal-Mart 1997 Case Study Analysis

Wal-Mart 1997 Case Study Help being a giant company in the food and beverage market, provides high worth to its customers by different methods. Worth creation in the food and beverage market is done through two ways i.e. taste and schedule of the product. Case Study Solution has a competitive advantage in supplying its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The business exists in about 200 countries with a large number of well-known worldwide brand names. The everywhere presence of the company products offers high value to consumers.

The company develops worth for its customers by methods of providing large number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are straight linked with the psychological core of the consumer's brain. The Wal-Mart 1997 Case Study Help together with other giant food and beverages companies develop worth for its consumers by controling these ingredients in its items. Case Study Solution together with other huge companies is interested in discovering ways to increase the consumer value from its items through exploiting the vulnerability.

Along with it, the business also creates value by methods of incorporating the healthy point in its items. The company has actually done particular efforts in order to offer healthy products and lower the share of Wal-Mart 1997 Case Study Analysis in general environmental devastation. Case Study Help has taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Help items, marketplace and the community.

All of these methods have been effective at producing worth for the Case Study Help customers. Increasing health associated concerns have raised the criticism for Case Study Analysis.

Positive Function of Major Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Industry

Indeed, major food and beverage business including company, and so on can play an useful function in resolving social and environmental expenses associated with the industry. The eco-friendly costs related to food and drink industry include the ecological destruction due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a big threat to the existence of humanity in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage companies need to play a constructive function in resolving these concerns to eliminate their development constraints related to the criticism from the ecological neighborhoods.

In order to resolve these problems, the business might either decrease their usage of nitrogen abundant ingredients or take particular steps to lower the quantity of nitrogen in the general environment. The business need to prevent use of nitrogen fertilizers and need to locate the items of those farmers that do not utilize fertilizers for their crop. The business could also invest in reducing greenhouse gas emissions worldwide. For instance, the companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are specific social expenses related to the food and beverage industry which should be resolved by the huge food and beverage business to attain the industry growth and to prevent the criticism from the environmental neighborhoods. Social costs related to the market consists of the increasing health problems related to obesity, heart problem, diabetes and so on. The huge companies might play a constructive role in resolving these concerns.

The companies might move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the consumer taste for couple of decades.

Assessment of Sustainability at Wal-Mart 1997 Case Study Solution

There was a potential shift in the business technique and objectives at Case Study Analysis. The brand-new CEO was focused on purchasing healthier products for attaining sustainable development for the company in addition to providing healthier future for individuals and the world both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the items of Quake Oats consisted of numerous active ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Wal-Mart 1997 Case Study Solution has taken particular sustainability steps for its market places. Among significant examples in this regard is the Company's marketing method related to schools. The company markets just low calories and healthy drinks choices in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has increased its research study and development budget plan and has introduced an army of health scientists to design particular healthy items.

Environmental Sustainability

In this regard, the company committed to reduce its packaging by millions of tones to avoid high quantity of wastes. The company has actually committed to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be identified that the business has actually taken numerous actions towards human and ecological sustainability. However these steps are still not enough to achieve the preferred industrial growth and to lower the criticism over the social duty of Wal-Mart 1997 Case Study Help.


Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would allow the company to accomplish its goal of prospective growth and decrease the criticism over the company. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers related to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Wal-Mart 1997 Case Study Solution could take is to introduce a brand-new product line associated with healthy food and drinks. The business has already introduced specific heath related brand names, but, the number of these brands in its portfolio is not possible to lower the criticism and accomplish prospective growth. For that reason, the company should introduce a large range of much healthier products by using its considerable research and advancement expenditures. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are provided below:


• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by compensation of the harmful products with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Huge cost of research and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential growth and reduce the criticism is to obtain the health associated companies at a high level. Investment in these kind of companies would enable Wal-Mart 1997 Case Study Solution to present a large variety of healthier products within a short time duration without any requirement of considerable research and advancement expenses. The pros and cons connected to alternative 3 are provided listed below:


• Conserving of substantial amount of research and development expenses for brand-new product development.
• Incorporation of new products within 2 years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy items.


• The acquisition might not show to alter the image of Wal-Mart 1997 Case Study Help as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Wal-Mart 1997 Case Study Help is to replace all of its harmful products with much healthier items. This could be a substantial shift in business strategy and the business model at business. The replacement of hazardous products with healthier products would entirely alter the market position of the company and would need a large number of required actions to be taken. The benefits and drawbacks associated with alternative 3 are provided listed below:


• Change of market position of Wal-Mart 1997 Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• Substantial cost of research study and advancement needed to develop new healthy products.
• Worker may withstand over the modification in business design and business strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, problems dealt with by the business and the present market circumstance, Wal-Mart 1997 Case Study Help is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of big quantity of research and advancement expenses for new item advancement. Along with it, acquisitions would enable incorporation of brand-new products within two years together with the ability to target large number of customers. Additionally, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the option would require big quantity of investment funds. The companies may not be able to reduce the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, business could show to be successful in accomplishing the targets.

This Wal-Mart 1997 case study is writen by : David B Yoffie

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