Wal-Mart 2007 Case Study Analysis

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Wal-Mart 2007 Case Analysis

Wal-Mart 2007 Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink industry. company is a prominent brand name in practical snacks, foods and drinks with its existence in about 200 countries.
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The report consists of a deep analysis of numerous elements of the social obligations of major business in the food and beverage industry in basic, and business in particular. The report likewise provides an examination of the degree of sustainability and CSR in the Wal-Mart 2007 Case Study Help's company strategy along with the decision of how Case Study Solution creates worth for its consumers.

Issues Recognition

Case Study Solution had actually taken particular vital steps regarding the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly problems. This is required to take specific tactical actions to alter the market position of its specific popular brands and present Case Study Solution as a company producing healthy products in the market. In this regard, business and other food and drink companies must utilize their power to shift the customer taste towards healthier products to eliminate the restraints in the growth of food industry.

Crucial Analysis

For the few years, consumer food patterns have actually been changed drastically. The shift from making use of healthy food to made food has extremely impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the overall health of people in couple of years have been extremely impacted. Presently about 1 billion of individuals In United States are overweight and a minimum of 300 million of them have weight problems. Children likewise dealing with the problem of obesity. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of made food in the market explain the occurrence of the health issues connected to food system. These concerns are indirectly the outcome of different practices of the food and drink companies for developing value for their customers.

Value Creation at Wal-Mart 2007 Case Study Analysis

Wal-Mart 2007 Case Study Help being a huge business in the food and beverage market, supplies high worth to its consumers by various ways. Worth creation in the food and drink market is done through 2 methods i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in offering its products far and wide globally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 nations with a large number of well-known global brand names. The everywhere presence of the business products supplies high value to consumers.

Additionally, the business produces worth for its customers by means of providing large number of tasty food including salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the consumer's brain. The Wal-Mart 2007 Case Study Solution in addition to other giant food and drinks companies create value for its consumers by controling these ingredients in its items. Case Study Solution in addition to other giant companies has an interest in finding ways to increase the consumer value from its items through making use of the vulnerability.

In addition to it, the business likewise creates value by ways of integrating the healthy point in its items. The business has actually done specific efforts in order to supply healthy items and decrease the share of Wal-Mart 2007 Case Study Analysis in overall environmental devastation. Case Study Help has taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Help items, marketplace and the community.

All of these ways have achieved success at producing worth for the business consumers. These ways have likewise lead to the increased ecological concerns and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for producing customer value faces high amount of criticism. These components are the primary reason for particular lethal diseases in human including obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Wal-Mart 2007 Case Study Solution.

Constructive Function of Significant Food and Beverage Business in Dealing With Social and Ecological Expenses Associated with the Industry

Indeed, significant food and drink business consisting of business, etc. can play an useful role in attending to social and environmental costs connected with the industry. The environmental expenses related to food and beverage market include the environmental devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big risk to the existence of humanity in future.

Major cause of these ecological modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Therefore, food and beverage business ought to play an useful function in resolving these problems to eliminate their growth restraints associated with the criticism from the ecological communities.

In order to resolve these issues, the companies might either decrease their usage of nitrogen abundant active ingredients or take specific actions to lower the amount of nitrogen in the overall environment. The companies ought to prevent usage of nitrogen fertilizers and ought to locate the products of those farmers that do not utilize fertilizers for their crop. Moreover, the companies might also invest in decreasing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the eco-friendly expenses there are specific social expenses associated with the food and drink industry which need to be resolved by the giant food and drink companies to achieve the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health problems associated with obesity, cardiovascular disease, diabetes etc. The giant business might play an useful role in resolving these problems.

The companies might move towards more healthy products by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human illness. The business might likewise do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for couple of years.

Examination of Sustainability at Wal-Mart 2007 Case Study Solution

There was a prospective shift in the business technique and objectives at Case Study Help. The new CEO was concentrated on investing in healthier products for achieving sustainable growth for the business along with offering healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats consisted of several ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Wal-Mart 2007 Case Study Analysis has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy associated to schools. The company markets only low calories and healthy beverages options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research and advancement budget and has actually presented an army of health scientists to design certain healthy items.

Ecological Sustainability

Along with the human sustainability, Wal-Mart 2007 Case Study Help has actually taken several steps towards ecological sustainability. The business has committed to different objectives associated with water, land, product packaging, environment modification and community. In this regard, the business devoted to decrease its packaging by millions of tones to prevent high amount of wastages. The company has devoted to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage. company has actually likewise attempted specific philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has taken several steps towards human and ecological sustainability. These actions are still not sufficient to accomplish the wanted commercial development and to minimize the criticism over the social duty of Case Study Solution.


Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would allow the company to attain its objective of prospective development and decrease the criticism over the company. Additionally, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be executed in addition to the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Wal-Mart 2007 Case Study Solution might take is to introduce a brand-new line of product associated with healthy food and drinks. Although, the company has already introduced particular heath related brand names, but, the variety of these brand names in its portfolio is not potential to minimize the criticism and achieve prospective development. The business ought to present a large variety of healthier products by using its significant research study and development expenses. The pros and cons related to the intro of a healthy line of product in the portfolio are given below:


• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous products.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to lower criticism.
• Huge expense of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the potential growth and lower the criticism is to get the health associated business at a high level. Financial investment in these type of companies would enable Wal-Mart 2007 Case Study Analysis to present a big range of healthier products within a short time duration without any need of significant research study and development expenses. The benefits and drawbacks related to alternative 3 are provided below:


• Conserving of huge quantity of research study and advancement expenses for new product advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social duty by payment of the hazardous items with healthy items.


• The acquisition might not prove to alter the image of Wal-Mart 2007 Case Study Analysis as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Wal-Mart 2007 Case Study Solution is to change all of its hazardous items with much healthier products. This might be a huge shift in the business method and the business design at business. The replacement of dangerous products with much healthier items would totally alter the marketplace position of the business and would require a a great deal of needed actions to be taken. The advantages and disadvantages related to alternative 3 are provided below:


• Modification of market position of Wal-Mart 2007 Case Study Analysis
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation


• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of hazardous items.
• Substantial cost of research study and advancement required to develop new healthy products.
• Staff member may withstand over the modification in business design and business technique.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the business and the present industry circumstance, Wal-Mart 2007 Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of big quantity of research and development expenses for new product advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require huge quantity of financial investment funds. The organizations may not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, company could prove to be effective in achieving the targets.

This Wal-Mart 2007 case study is writen by : David B Yoffie

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