Wal-Mart In 2002 Case Study Analysis

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Wal-Mart In 2002 Case Help

Wal-Mart In 2002 Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage market. Case Study Analysis is a prominent brand name in hassle-free treats, foods and drinks with its existence in about 200 nations. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere locations. Furthermore, the company is doing efforts to make item development as its new source of competitive benefit.
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The report includes a deep analysis of various aspects of the social responsibilities of significant companies in the food and drink industry in basic, and company in specific. The report likewise provides an evaluation of the extent of sustainability and CSR in the Wal-Mart In 2002 Case Study Help's organisation technique along with the determination of how Case Study Help develops value for its consumers.

Concerns Recognition

Case Study Solution had taken certain crucial actions relating to the ecological impacts of its items, however, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly problems. This is needed to take certain strategic steps to alter the market position of its certain popular brand names and present Case Study Help as a business producing healthy items in the market. In this regard, company and other food and beverage business need to use their power to move the consumer taste towards healthier products to remove the restrictions in the growth of food market.

Critical Analysis

For the few decades, consumer food patterns have been altered significantly. The shift from using natural food to produced food has extremely affected the health of the consumers. Despite of the discovery of modern-day health methods, the general health of people in few decades have been extremely affected. Presently about 1 billion of the people In United States are obese and at least 300 countless them have weight problems. Kids also dealing with the issue of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health techniques and modern-day methods to control obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of produced food in the market describe the prevalence of the health problems associated with food system. These concerns are indirectly the result of various practices of the food and beverage business for creating worth for their customers.

Value Creation at Wal-Mart In 2002 Case Study Solution

Wal-Mart In 2002 Case Study Analysis being a huge company in the food and beverage market, provides high value to its clients by various methods. Value development in the food and drink industry is done through 2 methods i.e. taste and availability of the product. Case Study Solution has a competitive benefit in offering its products far and wide internationally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 countries with a a great deal of well-known international brands. The far and wide presence of the company items provides high worth to customers.

Additionally, the company produces worth for its customers by means of supplying a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the components that are straight gotten in touch with the psychological core of the consumer's brain. The Wal-Mart In 2002 Case Study Analysis along with other giant food and drinks companies create worth for its consumers by manipulating these components in its products. Case Study Solution together with other huge companies has an interest in discovering ways to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the business also produces value by methods of incorporating the healthy point in its items. The business has done certain efforts in order to supply healthy items and reduce the share of Wal-Mart In 2002 Case Study Analysis in total ecological devastation. Case Study Help has taken specific actions associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and commitments connected to Case Study Help products, marketplace and the community.

All of these means have been successful at creating worth for the Case Study Help customers. Increasing health related problems have actually raised the criticism for Case Study Analysis.

Constructive Function of Major Food and Drink Business in Resolving Social and Ecological Costs Related To the Market

Significant food and drink companies including Wal-Mart In 2002 Case Study Analysis etc. can play an useful function in dealing with social and ecological expenses associated with the market. The ecological costs connected to food and beverage industry consist of the ecological devastation due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge threat to the presence of humankind in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage business should play an useful function in addressing these problems to remove their development restrictions connected to the criticism from the environmental neighborhoods.

In order to address these concerns, the business could either lower their use of nitrogen abundant components or take specific steps to lower the amount of nitrogen in the general environment. The companies must prevent use of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. The companies could likewise invest in reducing greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological costs there are specific social costs connected with the food and beverage industry which need to be resolved by the huge food and drink companies to achieve the market growth and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the market consists of the increasing health issues related to weight problems, heart problem, diabetes etc. Nevertheless, the huge companies could play a constructive role in dealing with these concerns.

The business could move towards healthier products by minimizing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human illness. Together with it, the companies must use more nutritious ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have managed the consumer taste for couple of years. In this way the huge food and drink business could play a positive function in resolving social and environmental expenses related to the industry.

Assessment of Sustainability at Wal-Mart In 2002 Case Study Help

There was a prospective shift in the corporate method and objectives at Case Study Solution. The new CEO was focused on investing in healthier items for accomplishing sustainable growth for the business together with offering much healthier future for individuals and the world both. Under the new vision, the motto of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present various healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quake Oats contained a number of ingredients which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Wal-Mart In 2002 Case Study Help has actually taken certain sustainability actions for its market locations. Among major examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and nutritious beverages choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement budget plan and has actually introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the company committed to minimize its product packaging by millions of tones to avoid high quantity of wastages. The company has committed to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has actually taken a number of steps towards human and ecological sustainability. These steps are still not enough to accomplish the desired industrial growth and to reduce the criticism over the social responsibility of Case Study Help.


Specific long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would make it possible for the business to accomplish its objective of prospective development and lower the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and threats related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Wal-Mart In 2002 Case Study Analysis could take is to introduce a brand-new product line related to healthy food and drinks. The business should introduce a broad range of much healthier products by utilizing its significant research and advancement expenses.


• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.
• Could be executed within few years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of hazardous products.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Substantial cost of research study and development needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the possible growth and decrease the criticism is to get the health associated business at a high level. Investment in these type of companies would enable Wal-Mart In 2002 Case Study Analysis to introduce a large range of much healthier products within a short time duration without any requirement of considerable research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered below:


• Saving of big quantity of research and advancement costs for brand-new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the harmful items with healthy items.


• The acquisition might not show to alter the image of Wal-Mart In 2002 Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of harmful items.
• The hazardous products in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Wal-Mart In 2002 Case Study Analysis is to replace all of its harmful products with much healthier products. The replacement of harmful items with healthier products would entirely alter the market position of the company and would need a big number of required steps to be taken.


• Modification of market position of Wal-Mart In 2002 Case Study Help
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility


• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of dangerous products.
• Huge expense of research study and advancement required to construct new healthy products.
• Employee might withstand over the change in the business design and company technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the business and the current market situation, Wal-Mart In 2002 Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of substantial quantity of research study and advancement expenses for new item development. In addition to it, acquisitions would allow incorporation of new products within 2 years along with the capability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require big amount of investment funds. The organizations might not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, business might show to be effective in achieving the targets.

This Wal-Mart In 2002 case study is writen by : David B Yoffie

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