Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis

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Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Analysis

Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution is a popular name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a prominent brand in practical treats, foods and beverages with its existence in about 200 countries. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the product at everywhere locations. Moreover, the company is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of various elements of the social obligations of major companies in the food and beverage market in basic, and company in particular. The report also offers an assessment of the level of sustainability and CSR in the Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution's service method along with the determination of how Case Study Analysis develops value for its consumers.

Problems Identification

The giant food and beverage company was going through a criticism over its responsibility towards different social and ecological issues including; obesity, cardiovascular disease, ecological destruction and so on. These criticisms lead, to rethink about the business strategy of Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution. The David J Collis has actually understood that the total society, the lifestyle of individuals and the people at whole have actually been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Analysis ought to alter its instructions towards healthier items. Although, Case Study Help had actually taken certain crucial actions concerning the ecological impacts of its products, but, these actions are inadequate to end up the criticism over the business's responsibility towards social and environmental problems. The required to take certain strategic actions to alter the market position of its specific famous brand names and present Online Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage business ought to use their power to move the consumer taste towards healthier products to get rid of the restrictions in the growth of food market.

Critical Analysis

For the couple of years, customer food patterns have been changed dramatically. The shift from the use of health food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern health techniques, the total health of people in few years have been highly impacted. Currently about 1 billion of individuals In United States are obese and at least 300 countless them have obesity. Kids also facing the problem of weight problems. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health methods and contemporary methods to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of manufactured food in the market discuss the occurrence of the health issues related to food system. These problems are indirectly the result of numerous practices of the food and beverage companies for creating worth for their customers.

Worth Creation at Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis

Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution being a huge business in the food and drink market, provides high worth to its customers by different ways. Worth creation in the food and beverage industry is done through two methods i.e. taste and schedule of the item. Case Study Analysis has a competitive benefit in supplying its items far and wide worldwide. Its marketing ability makes it able to target a large base of consumers. The company is presented in about 200 countries with a large number of well-known global brand names. The far and wide existence of the business items offers high value to consumers.

The business creates value for its customers by ways of offering big number of yummy food items including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution along with other huge food and beverages business develop value for its customers by manipulating these active ingredients in its products. Case Study Analysis along with other huge business is interested in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the company also produces value by ways of including the healthy point in its items. The business has done specific efforts in order to provide healthy products and minimize the share of Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis in overall environmental destruction. Case Study Help has taken particular steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Analysis items, market and the community.

All of these methods have been successful at developing value for the Case Study Solution customers. Increasing health associated concerns have actually raised the criticism for Case Study Solution.

Useful Function of Major Food and Beverage Business in Resolving Social and Ecological Costs Related To the Market

Significant food and drink companies consisting of Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution and so on can play an useful role in addressing social and eco-friendly expenses associated with the market. The eco-friendly expenses connected to food and beverage market include the ecological devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a big hazard to the existence of humankind in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the components by the food and drink business. Therefore, food and drink companies must play a constructive function in attending to these problems to remove their development restrictions connected to the criticism from the ecological neighborhoods.

In order to address these issues, the business could either reduce their use of nitrogen rich components or take certain steps to lower the amount of nitrogen in the overall environment. The business ought to prevent use of nitrogen fertilizers and ought to seek the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the business might likewise buy reducing greenhouse gas emissions worldwide. For example, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Together with the ecological costs there are specific social costs connected with the food and beverage market which need to be addressed by the huge food and beverage companies to attain the market growth and to avoid the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health problems connected to weight problems, cardiovascular disease, diabetes etc. The huge business might play a positive role in addressing these issues.

The companies could move towards more healthy products by reducing the amount of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human diseases. In addition to it, the companies ought to utilize more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this method the huge food and drink business might play a constructive function in addressing social and eco-friendly costs related to the market.

Examination of Sustainability at Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Solution

There was a prospective shift in the business method and goals at Case Study Analysis. The brand-new CEO was focused on purchasing much healthier products for achieving sustainable growth for the business together with supplying much healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quake Oats included numerous ingredients which were hazardous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Help has taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research study and development budget and has actually introduced an army of health researchers to develop specific healthy products.

Environmental Sustainability

In this regard, the business committed to reduce its packaging by millions of tones to prevent high quantity of wastages. The company has dedicated to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be figured out that the business has actually taken several actions towards human and ecological sustainability. These actions are still not sufficient to accomplish the preferred industrial growth and to minimize the criticism over the social duty of Case Study Help.

Alternatives

Certain long term strategic alternatives could be derived for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would enable the company to attain its objective of possible growth and reduce the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis might take is to present a new line of product connected to healthy food and drinks. Although, the business has currently introduced specific heath related brand names, but, the variety of these brand names in its portfolio is not possible to reduce the criticism and achieve possible growth. For that reason, the company needs to introduce a large range of much healthier items by utilizing its significant research and development expenses. The benefits and drawbacks related to the introduction of a healthy product line in the portfolio are provided below:

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research study and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the prospective growth and minimize the criticism is to acquire the health related companies at a high level. Investment in these type of companies would permit Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis to present a big range of much healthier products within a brief time duration without any need of considerable research study and development expenses. The benefits and drawbacks connected to alternative 3 are offered below:

Pros:

• Saving of big quantity of research study and advancement costs for new item advancement.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by compensation of the hazardous items with healthy items.

Cons:

• The acquisition may not prove to alter the image of Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous items.
• The dangerous products in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Help is to change all of its hazardous products with much healthier products. This might be a substantial shift in business strategy and business design at business. The replacement of dangerous items with much healthier products would completely alter the marketplace position of the business and would require a large number of essential actions to be taken. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Change of market position of Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition Case Study Help
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of harmful items.
• Big expense of research and advancement needed to build brand-new healthy products.
• Employee might withstand over the modification in business design and company technique.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the present market scenario, Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of substantial quantity of research study and development costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the capability to target big number of consumers.

This Ben And Jerrys Homemade Ice Cream Inc: A Period Of Transition case study is writen by : David J Collis

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