Birds Eye And The Uk Frozen Food Industry (A) Case Study Help

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Birds Eye And The Uk Frozen Food Industry (A) Case Analysis

Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink market. business is a prominent brand name in practical snacks, foods and drinks with its presence in about 200 nations.
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The report contains a deep analysis of various aspects of the social responsibilities of significant business in the food and drink market in basic, and Case Analysis in particular. It also supplies an analysis of the growing health and ecological issues including weight problems, heart diseases, ecological devastation etc. in the Western nations and the function of the companies in the food and beverage market to deal with these problems. The report likewise supplies an evaluation of the level of sustainability and CSR in the Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution's business strategy together with the determination of how Case Study Solution creates value for its customers. The report likewise supplies certain strategic options for company to incorporate the criticism over its social responsibility with particular recommendations and an implementation strategy.

Issues Recognition

Case Study Solution had actually taken particular crucial actions relating to the environmental impacts of its products, but, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly concerns. This is needed to take specific tactical actions to change the market position of its specific famous brands and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and drink companies need to utilize their power to move the consumer taste towards much healthier products to get rid of the constraints in the growth of food industry.

Critical Analysis

For the few decades, customer food patterns have been altered significantly. The shift from the use of health food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern-day health strategies, the overall health of people in few decades have actually been extremely impacted. Presently about 1 billion of the people In United States are overweight and a minimum of 300 countless them have obesity. Kids likewise dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and modern-day ways to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market discuss the frequency of the health issues connected to food system. These problems are indirectly the outcome of various practices of the food and drink business for developing worth for their consumers.

Value Production at Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution

Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis being a giant business in the food and beverage industry, offers high value to its customers by numerous means. Case Study Analysis has a competitive advantage in providing its products far and broad worldwide. The business is provided in about 200 nations with a large number of famous worldwide brands.

Additionally, the business produces value for its customers by ways of supplying large number of tasty foodstuff consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The Birds Eye And The Uk Frozen Food Industry (A) Case Study Help together with other giant food and drinks business create worth for its consumers by manipulating these active ingredients in its items. Case Study Solution along with other giant companies is interested in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

Together with it, the business likewise creates value by means of incorporating the healthy point in its products. The company has actually done specific efforts in order to supply healthy items and lower the share of Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution in overall environmental destruction. Case Study Solution has actually taken particular steps associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications connected to Case Study Solution products, market and the neighborhood.

All of these ways have actually been successful at producing value for the Case Study Solution consumers. Increasing health associated issues have raised the criticism for Case Study Help.

Positive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Industry

Certainly, major food and drink companies including business, etc. can play an useful function in attending to social and ecological costs connected with the industry. The ecological costs connected to food and beverage market include the ecological destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a big hazard to the presence of humanity in future.

Significant reason for these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Therefore, food and beverage business need to play a positive function in resolving these issues to remove their growth constraints associated with the criticism from the environmental neighborhoods.

In order to attend to these problems, the companies could either decrease their use of nitrogen rich components or take certain steps to reduce the amount of nitrogen in the total environment. The business ought to prevent use of nitrogen fertilizers and should locate the products of those farmers that do not use fertilizers for their crop. The companies might likewise invest in decreasing greenhouse gas emissions worldwide. For example, the companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are certain social costs associated with the food and drink market which need to be dealt with by the giant food and beverage companies to accomplish the industry development and to avoid the criticism from the environmental communities. Social expenses related to the market includes the increasing health concerns related to weight problems, heart problem, diabetes and so on. The huge companies might play a constructive function in attending to these problems.

The companies could move towards healthier products by minimizing the amount of toxic substances in their processed foods i.e. dioxin, which might lead to deadly human illness. Together with it, the companies must use more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies could also do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for couple of decades. In this way the giant food and drink business might play a positive role in attending to social and eco-friendly expenses associated with the market.

Examination of Sustainability at Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution

There was a potential shift in the corporate method and objectives at Case Study Analysis. The new CEO was focused on purchasing much healthier products for achieving sustainable development for the business in addition to offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quake Oats included several components which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Birds Eye And The Uk Frozen Food Industry (A) Case Study Help has actually taken specific sustainability steps for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious drinks choices in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has introduced an army of health researchers to create specific healthy products.

Environmental Sustainability

Along with the human sustainability, Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution has actually taken numerous actions towards environmental sustainability. The business has committed to numerous objectives associated with water, land, packaging, environment modification and community. In this regard, the business devoted to decrease its packaging by millions of tones to prevent high quantity of wastages. The company has devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has actually also attempted certain humanitarian activities including a commitment to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be identified that the company has taken several steps towards human and environmental sustainability. However these steps are still not adequate to accomplish the desired commercial growth and to decrease the criticism over the social obligation of Birds Eye And The Uk Frozen Food Industry (A) Case Study Help.

Alternatives

Particular long term strategic options might be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would allow the company to attain its goal of possible growth and minimize the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The initial step that Birds Eye And The Uk Frozen Food Industry (A) Case Study Help might take is to introduce a brand-new line of product connected to healthy food and beverages. The company has actually already introduced particular heath associated brands, but, the number of these brands in its portfolio is not prospective to minimize the criticism and accomplish prospective development. Therefore, the company should present a vast array of much healthier items by using its considerable research study and development expenses. The benefits and drawbacks connected to the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by settlement of the harmful items with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to lower criticism.
• Big cost of research and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the potential growth and lower the criticism is to acquire the health associated business at a high level. Financial investment in these type of business would allow Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution to present a large range of healthier products within a short time duration without any need of significant research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are given below:

Pros:

• Conserving of huge quantity of research study and advancement costs for brand-new product development.
• Incorporation of new items within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by payment of the harmful products with healthy products.

Cons:

• The acquisition may not show to alter the image of Birds Eye And The Uk Frozen Food Industry (A) Case Study Help as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis is to change all of its harmful products with much healthier products. The replacement of dangerous products with healthier products would totally alter the market position of the company and would need a big number of needed steps to be taken.

Pros:

• Modification of market position of Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• Substantial cost of research and development required to construct brand-new healthy items.
• Worker might resist over the change in the business model and organisation method.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the present industry situation, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of substantial amount of research study and advancement costs for new item development. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the ability to target large number of consumers.

This Birds Eye And The Uk Frozen Food Industry (A) case study is writen by : David J Collis




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