Birds Eye And The Uk Frozen Food Industry (A) Case Study Help

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Birds Eye And The Uk Frozen Food Industry (A) Case Help

Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. business is a leading brand in practical treats, foods and drinks with its presence in about 200 countries.

The report contains a deep analysis of different aspects of the social responsibilities of significant business in the food and beverage industry in general, and Case Analysis in particular. It also provides an analysis of the growing health and environmental concerns consisting of obesity, heart diseases, ecological destruction etc. in the Western countries and the role of the business in the food and beverage industry to address these concerns. The report also supplies an evaluation of the extent of sustainability and CSR in the Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution's business strategy in addition to the decision of how Case Study Help produces worth for its consumers. Furthermore, the report likewise supplies certain tactical options for Case Analysis to incorporate the criticism over its social responsibility with particular suggestions and an execution plan.

Issues Identification

The huge food and drink business was going through a criticism over its obligation towards different social and environmental problems including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to rethink about the corporate method of Birds Eye And The Uk Frozen Food Industry (A) Case Study Help. The David J Collis has recognized that the general society, the way of life of individuals and individuals at whole have actually been changed now. In this situation with increasing trends towards much healthier products and the increasing environmental issues, Case Study Analysis must alter its instructions towards much healthier items. Although, Case Study Solution had actually taken particular vital steps relating to the environmental impacts of its products, but, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly problems. The needed to take certain tactical steps to alter the market position of its specific well-known brands and present Online Case Study Help as a company producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies should utilize their power to move the consumer taste towards much healthier items to eliminate the restraints in the development of food market.

Crucial Analysis

For the few decades, customer food patterns have been altered dramatically. The shift from the use of natural food to made food has actually extremely affected the health of the consumers. Despite of the discovery of modern health methods, the overall health of individuals in few decades have actually been highly impacted. Presently about 1 billion of the people In United States are obese and a minimum of 300 countless them have weight problems. Kids likewise facing the issue of weight problems. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern-day methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health issues with the incorporation of manufactured food in the market explain the frequency of the health problems related to food system. These problems are indirectly the outcome of numerous practices of the food and beverage business for producing worth for their consumers.

Value Development at Birds Eye And The Uk Frozen Food Industry (A) Case Study Solution

Birds Eye And The Uk Frozen Food Industry (A) Case Study Help being a giant company in the food and beverage market, supplies high value to its customers by numerous means. Worth production in the food and beverage industry is done through two methods i.e. taste and schedule of the product. Case Study Analysis has a competitive benefit in offering its items everywhere globally. Its marketing capability makes it able to target a large base of customers. The company exists in about 200 nations with a large number of famous global brands. The far and wide existence of the company items provides high value to customers.

The business produces worth for its customers by methods of providing big number of delicious food items consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis together with other giant food and drinks business create value for its consumers by manipulating these ingredients in its items. Case Study Analysis in addition to other huge companies is interested in discovering ways to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company likewise develops value by ways of integrating the healthy point in its items. The business has done specific efforts in order to supply healthy items and lower the share of Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis in general environmental destruction. Case Study Help has actually taken certain steps connected to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and commitments associated with Case Study Analysis items, market and the community.

All of these ways have been effective at creating worth for the Case Study Analysis customers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Constructive Function of Major Food and Beverage Business in Resolving Social and Ecological Expenses Associated with the Market

Indeed, significant food and drink companies including business, and so on can play a constructive role in addressing social and eco-friendly costs connected with the market. The ecological expenses associated with food and beverage market include the environmental destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which might be a big risk to the existence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and drink business need to play an useful role in resolving these problems to eliminate their growth restraints related to the criticism from the ecological neighborhoods.

In order to address these problems, the business could either reduce their usage of nitrogen abundant components or take certain actions to decrease the amount of nitrogen in the overall environment. The companies should prevent use of nitrogen fertilizers and need to locate the products of those farmers that do not use fertilizers for their crop. The business might also invest in minimizing greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the ecological costs there are certain social costs related to the food and beverage market which should be resolved by the giant food and beverage business to accomplish the industry development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health problems connected to obesity, heart disease, diabetes and so on. The huge business could play a constructive role in dealing with these problems.

The business could move towards more healthy products by lowering the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The companies could likewise do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for couple of years.

Examination of Sustainability at Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis

There was a possible shift in the business method and goals at Case Study Help. The new CEO was concentrated on buying much healthier items for achieving sustainable growth for the company in addition to providing healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced specific goals and dedications connected to human sustainability and the ecological sustainability. Birds Eye And The Uk Frozen Food Industry (A) Case Study Help got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats included a number of ingredients which were harmful to health. These hazardous components were not marketed which have become the base for criticism over the healthy brands of Birds Eye And The Uk Frozen Food Industry (A) Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis has actually taken particular sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has actually increased its research study and advancement budget and has introduced an army of health researchers to develop certain healthy items.

Ecological Sustainability

In this regard, the company dedicated to decrease its product packaging by millions of tones to avoid high amount of wastages. The company has committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the company has actually taken numerous actions towards human and ecological sustainability. These steps are still not adequate to accomplish the wanted industrial development and to decrease the criticism over the social duty of Case Study Analysis.

Alternatives

Specific long term tactical options could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the company to accomplish its objective of potential development and minimize the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first action that Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis could take is to present a new product line related to healthy food and beverages. The business must present a broad variety of much healthier products by using its substantial research study and development expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility by compensation of the harmful items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of hazardous products.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to minimize criticism.
• Huge expense of research study and advancement needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential growth and reduce the criticism is to obtain the health associated companies at a high level. Investment in these kind of business would enable Birds Eye And The Uk Frozen Food Industry (A) Case Study Help to introduce a big variety of much healthier products within a brief time period with no need of considerable research and development expenditures. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Conserving of substantial amount of research study and advancement expenses for brand-new item advancement.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by compensation of the dangerous items with healthy items.

Cons:

• The acquisition might not prove to alter the image of Birds Eye And The Uk Frozen Food Industry (A) Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Birds Eye And The Uk Frozen Food Industry (A) Case Study Help is to change all of its dangerous products with healthier products. This might be a substantial shift in business strategy and business design at business. The replacement of dangerous items with much healthier products would totally change the marketplace position of the company and would need a a great deal of necessary steps to be taken. The pros and cons connected to alternative 3 are offered below:

Pros:

• Modification of market position of Birds Eye And The Uk Frozen Food Industry (A) Case Study Analysis
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• Big cost of research study and advancement needed to develop new healthy products.
• Employee might withstand over the change in business design and organisation technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing industry circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of substantial quantity of research and development costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of new items within 2 years along with the capability to target big number of consumers.

This Birds Eye And The Uk Frozen Food Industry (A) case study is writen by : David J Collis

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