Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution

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Birds Eye And The Uk Frozen Food Industry (B) Case Help

Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a leading brand in hassle-free snacks, foods and drinks with its existence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere places. The company is doing efforts to make item advancement as its new source of competitive benefit.

The report contains a deep analysis of numerous aspects of the social obligations of major companies in the food and drink market in general, and Case Analysis in specific. It likewise offers an analysis of the growing health and environmental concerns including obesity, heart diseases, environmental devastation etc. in the Western nations and the function of the companies in the food and beverage industry to address these problems. The report also offers an evaluation of the extent of sustainability and CSR in the Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution's organisation strategy along with the decision of how Case Study Analysis produces worth for its customers. The report also provides certain strategic alternatives for business to incorporate the criticism over its social responsibility with certain suggestions and an execution plan.

Problems Identification

The huge food and beverage company was going through a criticism over its duty towards numerous social and eco-friendly issues consisting of; weight problems, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reassess about the business technique of Birds Eye And The Uk Frozen Food Industry (B) Case Study Help. The David J Collis has actually understood that the total society, the way of life of individuals and the people at whole have actually been altered now. In this situation with increasing patterns towards healthier items and the increasing environmental issues, Case Study Help needs to alter its instructions towards healthier items. business had taken specific crucial steps relating to the ecological impacts of its products, however, these steps are not enough to end up the criticism over the business's duty towards social and ecological concerns. The needed to take specific strategic steps to change the market position of its certain popular brand names and present Online Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage companies need to use their power to move the consumer taste towards healthier items to eliminate the restraints in the development of food industry.

Crucial Analysis

For the few years, customer food patterns have been altered drastically. The shift from using health food to produced food has extremely impacted the health of the consumers. Despite of the discovery of modern health strategies, the overall health of individuals in couple of years have been extremely impacted. Presently about 1 billion of the people In US are obese and a minimum of 300 million of them have weight problems. Kids also dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health techniques and contemporary ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of made food in the market discuss the frequency of the health concerns associated with food system. These concerns are indirectly the result of numerous practices of the food and drink business for creating worth for their consumers.

Value Production at Birds Eye And The Uk Frozen Food Industry (B) Case Study Help

Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution being a giant business in the food and drink industry, supplies high value to its clients by various means. Value production in the food and beverage industry is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in providing its products far and wide internationally. Its marketing ability makes it able to target a big base of customers. The company exists in about 200 nations with a a great deal of popular global brands. The everywhere presence of the company products offers high value to customers.

The business produces worth for its customers by methods of supplying big number of delicious food products including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution along with other giant food and beverages companies produce value for its consumers by controling these components in its products. Case Study Solution together with other giant companies is interested in discovering methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company likewise creates worth by methods of integrating the healthy point in its items. The company has done certain efforts in order to provide healthy products and decrease the share of Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis in total environmental devastation. Case Study Analysis has taken particular actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and dedications associated with Case Study Solution products, marketplace and the neighborhood.

All of these ways have achieved success at developing value for the company customers. These means have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the company items for developing consumer worth faces high amount of criticism. These ingredients are the primary reason for particular deadly diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health associated problems have actually raised the criticism for Birds Eye And The Uk Frozen Food Industry (B) Case Study Help.

Positive Role of Major Food and Drink Business in Attending To Social and Ecological Costs Related To the Market

Major food and beverage companies consisting of Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution etc. can play a positive role in dealing with social and ecological expenses associated with the market. The ecological expenses connected to food and beverage industry consist of the ecological devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a huge danger to the existence of humanity in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and drink business must play an useful function in addressing these issues to eliminate their growth constraints related to the criticism from the environmental neighborhoods.

The business need to avoid usage of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are certain social expenses connected with the food and beverage market which should be attended to by the huge food and beverage companies to achieve the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the market includes the increasing health problems connected to weight problems, cardiovascular disease, diabetes and so on. The huge business could play a constructive role in dealing with these problems.

The business might move towards more healthy products by reducing the amount of toxic substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business could likewise do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for few years.

Examination of Sustainability at Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution

There was a possible shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was concentrated on buying healthier items for achieving sustainable development for the company together with providing much healthier future for the people and the world both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

The business announced particular goals and commitments related to human sustainability and the ecological sustainability. Birds Eye And The Uk Frozen Food Industry (B) Case Study Solution acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present different much healthier products in its portfolio. However, despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats included a number of ingredients which were hazardous to health. These harmful active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis has actually taken particular sustainability actions for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research study and advancement budget and has actually introduced an army of health researchers to design particular healthy items.

Environmental Sustainability

In this regard, the business committed to decrease its product packaging by millions of tones to avoid high quantity of wastages. The business has committed to lower greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it might be determined that the business has taken numerous steps towards human and ecological sustainability. These actions are still not enough to attain the wanted commercial growth and to reduce the criticism over the social obligation of Case Study Help.

Alternatives

Certain long term tactical options might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would enable the company to accomplish its objective of prospective development and lower the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The very first action that Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis might take is to present a new item line related to healthy food and beverages. The company needs to introduce a broad variety of healthier items by utilizing its significant research study and advancement expenses.

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big expense of research study and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the possible development and decrease the criticism is to obtain the health related business at a high level. Investment in these type of companies would enable Birds Eye And The Uk Frozen Food Industry (B) Case Study Help to present a big variety of healthier products within a brief time period without any requirement of substantial research and advancement expenditures. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Saving of big amount of research study and development expenses for new item advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not prove to change the image of Birds Eye And The Uk Frozen Food Industry (B) Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addictive nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Birds Eye And The Uk Frozen Food Industry (B) Case Study Help is to change all of its dangerous items with much healthier products. This might be a substantial shift in the business strategy and the business model at company. The replacement of harmful products with much healthier items would totally alter the market position of the business and would require a a great deal of necessary steps to be taken. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Change of market position of Birds Eye And The Uk Frozen Food Industry (B) Case Study Help
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addicting nature of harmful products.
• Big cost of research and development needed to construct new healthy products.
• Worker might withstand over the change in the business model and company method.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present market circumstance, Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of big quantity of research study and advancement expenses for brand-new item advancement. In addition to it, acquisitions would enable incorporation of brand-new products within two years together with the capability to target large number of customers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require substantial quantity of investment funds. The companies might not be able to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Birds Eye And The Uk Frozen Food Industry (B) Case Study Analysis could show to be effective in accomplishing the targets.

This Birds Eye And The Uk Frozen Food Industry (B) case study is writen by : David J Collis

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